Ruroc Unveils New AT4.0 Colorways for Street, Carbon, and Track Helmets

March 30, 2026

Collection Merges Street-Art Aesthetics with Uncompromised Performance and Safety

GLOUCESTER, England (March 30, 2026) /OUTDOOR SPORTSWIRE/ – Ruroc, a global leader in motorsports protection, today announces twelve new designs across its iconic AT4.0 helmet line.

Ruroc’s 2026 drop introduces fresh aesthetics across the AT4.0 Street, Carbon, and Track collections. The Street is a lightweight fiberglass full-face helmet built to be Ruroc’s most affordable option, featuring a Double D-ring strap and full Bluetooth compatibility, for daily riding. For those who demand more, the Carbon utilizes advanced composites, a Fidlock buckle, and RHEON™ impact technology. At the peak of the range, the AT4.0 Track is purpose-built for the circuit, featuring a dedicated Aero Track Pack with an enlarged rear spoiler and smoothed side vents for maximum high-speed stability.

Ruroc’s street-focused collection features a diverse range of hero styles, from the stencil-art ‘Flames’, channeling a bold Guy Fieri aesthetic, to intricate designs inspired by Norse and maritime mythology, and the new track-ready series which includes the competition-inspired Blitz and the Japanese-heritage Cobra, finished with striking gold foil and a signature coiled snake.

“Our mission is to create helmets that are as striking as they are safe,” said Laurence Jones, Head of Marketing at Ruroc. “With this new range, we want riders to have a gutsy, individualistic look without ever having to compromise on the safety standards Ruroc is built upon.”

New AT4.0 Street Styles Highlights:

Flames: Stencil-style street art meets Guy Fieri energy. Street-stencil styling gives this one a raw, spray-paint edge, with a clean metallic black finish up top. No more needs to be said. This one’s a heater.

Empora: Red rules the road. Empora is a metallic gloss red built to hit hard in daylight and glow under city lights. Simple, loud and adorned with the trademark RR logo.

New AT4.0 Carbon Styles Highlights:

Cthulhu: The myth of the shifting sea-deity and twists it into a tooth-loaded monster graphic that feels alive on the shell. Strange, savage and designed to look like it crawled out of the deep.

Fenrir: The white base transforms the classic design, while a metallic foil shifts from black to icy blue in the light. Cold-realm energy straight out of Norse myth. Frosty, lethal, and built to feel special on every ride.

New AT4.0 Track Styles Highlights:

Cobra: Precision with a bite. Cobra nods to Japanese racing heritage with a clean, high-speed layout, then finishes it with gold foil details and a coiled snake across the top.

Blitz: Track day energy. Blitz was born as a competition inspired design with fast and clean lines for a full pit-lane presence.

The new designs are available now at ruroc.com.

ABOUT RUROC

Founded in 2007, Ruroc pushes the boundaries of design and performance, offering unique products designed to take rider experience to the next level. What began as a team of three passionate about revolutionizing the world of snow-sports protection in Gloucester, has become one of the fastest growing brands in the UK, developing cutting-edge motorcycle helmets, such as the AT4.0 and EOX2.0. Ruroc now ships helmets to over 100 different countries, employs over 160 members of staff, and has gained a cult following amongst motorsport and snow sports enthusiasts with a network of over four million followers. Ruroc’s mission is to construct the most protective gear for the most extreme environments. Your mission is to go there.

Media Contact, North America:

Jacob Hauge
ECHOS Communications
Jacob@echoscomm.com