Why the World Surf League Is Exploring a Sale After Record 2025 Growth

May 11, 2026

The World Surf League (WSL) is exploring strategic options, including potential new investments or even a full sale, following its strongest year ever in 2025. This move comes amid significant inbound interest from prospective buyers and investors, with the league sharing financial documents that highlight robust growth, such as 50,000 attendees at the Gold Coast Pro and a 30% year-over-year increase in online viewership.

The WSL’s success stems from improved streaming platforms better suited to surfing’s unpredictable schedules, boosting digital engagement over traditional TV. Key changes under CEO Ryan Crosby, like scrapping the controversial Final 5 format, expanding the women’s field, adding postseason events in Dubai and Portugal, and returning the season finale to Pipeline, have driven fan approval and financial gains. The league recently sold its Surf Ranch stake and kicked off its 50th anniversary season on a high note.

A WSL spokesperson emphasized focus on athletes, fans, and partners while pursuing “strategic alternatives to accelerate the next phase of growth,” with no guaranteed sale. Owned by ZoSea (led by Dirk Ziff) since 2012 and rebranded in 2015, the WSL has navigated leadership shifts, including Crosby’s 2024 hire after Erik Logan’s exit. SESO