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Salomon Reimagines Preseason Ritual for Ski Community with ‘Quality Ski Time’ Film Tour

September 22, 2021

Multi-stop tour highlights films from Salomon athletes and supported production companies

OGDEN, Utah (September 22, 2021) /OUTDOOR SPORTSWIRE/ Today, Salomon announces its 2021 Quality Ski Time Film Tour, which will premiere in Denver on September 30. The tour will highlight films from Salomon athletes and supported production companies, including Blank Collective (Alexi Godbout and Stan Rey), The Fifty Project (Cody Townsend), Mali Noyes, Chris Rubens, and Drew Petersen.

“The Quality Ski Time film tour is more than just your average adrenaline-filled premiere (although there is plenty of that),” says Jesse Ambrogi-Yanson, Salomon’s freeski global community manager. “These films are our athletes’ personal projects and stories. Whether it’s conquering epic lines, rediscovering your true passions in life, or discussions about mental health, these films all have one thing in common: skiing. We hope to not only bring our community together and get skiers excited for winter, but maybe you’ll walk away with a little something more.”

Presented by Salomon and sponsored by OnX Backcountry and Athletic Brewing Company, the Quality Ski Time tour has confirmed seven tour stop locations across the North American West, including: Denver; Breckenridge, Colorado; Missoula, Montana; Salt Lake City; Seattle; Portland, Oregon; and Tahoe City, California. Each tour stop will include giveaways from Salomon, YETI, OnX Backcountry, Hestra, Athletic Brewing Company, Pit Viper, GoggleSoc, and Protect Our Winters.

The 2021 Quality Ski Time film tour will feature the following films:

  • Tales From Cascadia by Blank Collective
  • Ups and Downs by Mike Brown and Drew Petersen
  • Girl Crush by Mali Noyes and Mary McIntyre
  • The Pit Boss by Chris Rubens and Blank Collective
  • Summit Fever by Cody Townsend and The Fifty Project 

“I’m psyched to get the community together and to create something fun. We’re going to make this film tour just like all the ski movie premieres I went to when I was younger. Those memories and the energy of that atmosphere are part of what ignited my deep passion for skiing,” says Drew Petersen, Salomon athlete and tour manager. “I believe ski movies and ski movie premieres should do one thing really well: make people want to go skiing. And we’re going to do just that.”

Please visit https://www.salomon.com/en-us/stories-guides/skiing/news-quality-ski-time-film-tour to view the full tour schedule and buy tickets. In order to keep the film tour as safe as possible, Salomon is requiring vaccination proof or negative COVID tests for most major stops, including Denver. Please check the link above to see the specific COVID requirements for each location.

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About Salomon:

Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all of those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually improve the outdoor experiences of those who see nature as a vast playground.

Media Contact:
Katie Hostetler
Katie.hostetler@rygr.us
970-924-0704 ext. 2108