In her new role, Fansler will oversee digital customer service team, manage site functionality.
BOULDER, Colo. – SCARPA North America this week promoted Sarah Fansler, who has worked at the brand for the past three years, to Direct Sales Manager. In her new role, Fansler will work to elevate customers’ online experience and engagement with the SCARPA brand by directing website functionality and overseeing the digital customer service team.
Fansler’s promotion follows the May launch of a new SCARPA North America website with tools and features designed to more effectively convey the brand’s history, heritage and products. Fansler was deeply involved with the site launch.
“Sarah has done an amazing job since she joined the SCARPA sales team,” said Mark Mathews, SCARPA North America VP of Sales. “She has very much earned this promotion. We look forward to seeing her step up into this elevated role and continue to support customer interaction via our new website, and help drive SCARPA sales across all channels.”
Fansler is also a 2017 graduate of the Skip Yowell Future Leadership Academy, a six-month Outdoor Industry Assocation program designed to help prepare, unite and amplify the voice of future outdoor industry leaders.
“These last couple of years at SCARPA North America have been very rewarding and dynamic,”Fansler said. “It has been remarkable to watch such a mature company continue to evolve and push the limits. I am thrilled to be moving into this new role at SCARPA North America and help expand our digital journey. I’m looking forward to the new opportunities ahead of us and feel very fortunate to be able to work with such an accomplished team every day.”
About SCARPA and SCARPA North America
Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. In 2005, SCARPA opened its North American headquarters in Boulder, Colo., staffed and directed by veterans of the North American outdoor industry, to oversee sales, marketing and distribution in the U.S., Canada and South America. For more information about SCARPA footwear, visit www.scarpa.com.