Sea to Summit Announces New Sales Representation in Western and Eastern Canada
May 26, 2021
Boulder, CO (May 26, 2021) — Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, has partnered with two new sales agencies across Canada.
Effective immediately, Mystery Mountain Sales in Western Canada and Escala Sales and Marketing in Eastern Canada will represent Sea to Summit. Together with the Philippe-A. Bourdeau Agency in Quebec, Sea to Summit is excited to continue the brand’s expansion within the Canadian market.
Josh Simpson, General Manager for Sea to Summit North America, said of the new sales partnerships, “As our business continues to expand in Canada a top priority for us is to provide outstanding service and support to our dealers. Mystery Mountain and Escala are not only fantastic additions to our sales team but they also place the brand in an improved position to support our existing dealers across Canada.”
Mystery Mountain Principal Michael Down said, “We are so excited to have the opportunity to represent Sea to Summit in western Canada! Sea to Summit has a long history of designing and making brilliant and innovative outdoor products. It’s clear to us that the company has built an incredible foundation from which it is ready to break out as a global outdoor industry leader. We’re honored to partner with Sea to Summit and help take the brand to the next level in Canada.”
In Western Canada, Mystery Mountain Sales will represent Sea to Summit in Alberta, British Columbia, Northwest Territories, Nunavut, Saskatchewan, and Yukon.
Escala Sales and Marketing Principal Mellissa Trudel said, “The team at Escala is proud and excited to add Sea to Summit to our portfolio of brands. We believe that our shared commitment to quality gear, strong product knowledge, and excellent customer service will allow us to build upon the momentum of the brand in Eastern Canada.”
In Eastern Canada, Escala Sales & Marketing will represent Sea to Summit in Manitoba, Newfoundland & Labrador, New Brunswick, Nova Scotia, Ontario, and Prince Edward Island.
Sea to Summit took over the North American business from the company’s long-time distributor in June 2020 and has been attentively scaling operations to support global growth objectives. “The past year has presented challenges none of us expected when we began this journey in early 2020,” said Simpson. “We’re forging new partnerships because we recognize the huge potential for the brand in Canada and have been lucky to partner with incredible agencies to help realize these goals.”
About Mystery Mountain Sales:
Mystery Mountain Sales is a veteran sales agency that has been representing premium outdoor specialty brands in Western Canada for over 3 decades. Composed entirely of ACMG certified guides, the agency prides itself as the go-to team for technical authenticity and knowledge with retail buyers and staff in Western Canada. Principal Michael Down based in Delta BC, Associates Jean Gamilovskij in Canmore AB, and Paul McSorley in Squamish, BC, have all been at the cutting edge of Canadian alpine climbing, and bring the same discipline and passion to Agency and the brands they represent.
Mystery Mountain Sales
About Escala Sales & Marketing:
Escala Sales & Marketing is a bilingual sales agency representing the best outdoor brands to the top Outdoor & Specialty shops in Eastern Canada. Founded in 1998, the Escala team is anchored in honesty, integrity, and sustainability in business. The agency take pride in bringing life to their motto to ‘go high, and stay grounded’. From Manitoba to the Maritime provinces, the team at Escala Sales & Marketing offers top tier sales and service in paddle sports, camping, and in outdoor apparel/accessories.
Escala Sales & Marketing
About Sea to Summit:
Sea to Summit is an award-winning manufacturer of ingeniously designed omni-terrain outdoor gear. Their product line ranges from ultralight cookware to the most versatile tent on the market. Their innovation team is constantly searching for the perfect balance of weight, durability and packability. This Australian brand is no stranger to some of the most remote places on the planet, and its products are field-tested in the world’s most demanding environments. Sea to Summit was established in 1983 and is currently distributed in over 73 countries, with offices in Australia, USA, Germany and China. www.seatosummitusa.com