Seirus Innovation Taps Terra PR For Media Relations

August 11, 2016

Poway, CA (August 11, 2016) – Seirus Innovation, makers of patented snow sports and sun protection accessories, has hired Terra Public Relations to manage its public relations and strategy in North America.

“Over the past 30 years, Seirus has grown to accommodate a wide variety of consumers, and we need a partner that can help us tell our brand story to our core audience, while also creating visibility with a broader user base,” said Danica Carey Marketing Director at Seirus. “We’re really excited to work with Terra. We love their expertise, enthusiasm, creativity and connections and we look forward to working as a team to help us continue to grow while maintaining our authentic outdoor roots.”

Recognizing a need for modernization and originality in the snow market, Seirus was founded in 1984 with two products, and has grown to encompass more than 300 products across five categories. Specializing in the best protection from the elements for your head, hands and feet: from the original Cat Tracks and Masque to gloves, headwear and sun protection.

“We’re delighted to work with Seirus,” said Alli Noland, Director of Everything at Terra PR. “They’ve been building the products I’ve been using in the mountains for the last 20+ years, and continue to develop innovative, patent-worthy products that keep people outside and enjoying nature. They care deeply about the end consumer as well as their partners and we’re looking forward to building visibility for their great brand and product.”

For more information on Seirus gloves, face and sun protection, please contact Account Manager Tara Coyle: TaraC@terrapublicrelations.com  

About Seirus:

Seirus Innovation has been designing and manufacturing products for active outdoor enthusiasts for over 30 years. Built to enhance comfort through any season, Seirus is constantly creating and improving their products to meet the needs of their consumers, with a focus on technology and innovation. An authentic outdoor brand, Seirus offers over 300 products covering five unique categories and are proven leaders in cold weather essentials, using the best materials and workmanship. For more information or to see the entire Seirus line, please visit Seirus.com

About Terra PR

Terra Public Relations is an integrated media relations, brand and social media consulting firm for innovative companies seeking to engage media, consumers or other brands.   We specialize in creating clear lines of communication, and promoting great products and good people to the mainstream, travel, athletic, outdoor, LOHAS, family and action sports communities. For more information or a taste of what we can do, check out terrapublicrelations.com

Media Contact:
Tara Coyle
Terra PR