Seirus Innovations Sponsors the Afuera After Party at S19 Outdoor Retailer

June 17, 2019

San Diego, CA – Seirus Innovations is proud to sponsor the Afuera After Party at S19 Outdoor Retailer for the Color the Crag Climbing Festival at the Chocolate Spokes Bike Studio in Denver on Wednesday, June 19th.  Promoting outdoor diversity, Color the Crag is an all-ages event with activities for the whole family.

The Afuera Afterparty celebrates POC (People of Color) entrepreneurship, and creative leaders in the industry who are making a difference, with limited spots available.

“We’re a diverse bunch at Seirus, which makes us a stronger company that’s better positioned to serve all our customers.,” explains Mike Carey, President of Seirus Innovations. “We celebrate diversity whenever we can, and the Color the Crag Climbing festival truly combines Seirus’ passion for the outdoors with our passion for inclusivity. We also like to have fun, which is what the festival is all about.”

An online auction for the Color the Crag Grant Fund supports community projects in outreach & growth, stewardship, and continuing education. Auction items will be available from Seirus and other supporters, including Evolv, Coral Cliffs Rock Climbing Center and The North Face.

Brothers of Climbing and Brown Girls Climb will also be releasing tickets for the 2019 Color The Crag Climbing Festival Oct 17-20 in Steele, AL during the DJ Dance Party at midnight.

When: June 19, 8PM-1AM
Where: Chocolate Spokes Bike Studio (2801 N Downing St, Denver, CO 80205)
Why: To meet diverse leaders in the industry making the difference


Color the Crag Festival
Color The Crag Fund Auction

About Seirus:

Seirus is an authentic outdoor brand that can be counted on to deliver premium products and technologies designed to enhance the comfort and performance of active outdoor enthusiasts in any condition. For over 30 years the team at Seirus has focused on innovation to develop and deliver groundbreaking technologies and products. Seirus sustains its success by constantly surpassing what is standard and using the best materials and workmanship. Seirus products are easily purchased online at Seirus.com and at retail shops across America.

About Color the Crag:

The Color the Crag Climbing Festival is an event for all climbers and non-climbers to support diversity outdoors. This core mission will increase the presence of people of color outside, encourage community and leadership, and provide positive representation of climbing and physical activity among populations of color.

Seirus Press Contact:
Lesley Suppes
Terra Public Relations