Sena Technologies, Inc. Taps Terra PR as North American Public Relations Agency

April 30, 2019

Spearheading bicycle PR strategies

Irvine, CA (April 30, 2019) – Sena Technologies, Inc., the industry leader in Bluetooth® innovation for the motorsports, action sports, and outdoor activity markets has hired Terra PR to spearhead their North American bicycle public relations strategy, effective immediately.

Sena got its start in the powersports industry in 2010, launching one of the first intercommunication-capable headsets, at a time when the technology was virtually non-existent. What began as a passion project led to innovative communication solutions for enthusiasts throughout the powersports and outdoor, industries, and now for cyclists as well. The Sena R1 bicycle helmet features unique integration of Bluetooth technology allowing riders to make/receive calls and texts, listen to music, and communicate directly with other riders in the group.

“We’re excited to have Terra PR on our team,” said Mike Vicente, Marketing Director of Sena Technologies. “Their deep understanding of the media landscape and expertise in the cycling industry is exactly what we’re looking for. Our helmets keep people connected and provide safer solutions on the road, and Terra is the perfect partner to help spread the word.”

“Sena has been leading innovations in Bluetooth communications for decades and we’re thrilled to be helping tell their story,” said Alli Noland, Director of Everything at Terra PR. “As someone who’s perpetually slightly out of shape, I appreciate not having to catch up to and yell at my ride-mates just to tell them I need to stop. The ease of connecting with others and keeping eyes on the road makes every ride safer.”

Sena launched their new R1 road cycling helmet with breakthrough communication technology in a sleek style, in late 2018 and is already making waves across the globe, winning awards such as the Bicycle Brand Contest (2018) and the Excellent Product Design (2019) from the German Design Council for excellence in product communication design in the bicycle industry. The predecessor to the R1, the X1 took home the Interbike Innovation Award in 2017.

Learn more about Sena and the R1 helmet: https://www.sena.com/product/r1


Established in 1998, Sena Technologies, Inc. is the leading innovator in the motorcycle and outdoor sports communication market. After long standing success producing enterprise level Bluetooth® networking products, Sena released our first Bluetooth intercom headset for motorcyclists in 2010: the SMH10. Sena has continued to lead the category by developing innovative motorcycle and outdoor sport communications devices, including intercoms with integrated cameras, smart helmets, Mesh intercom technology, and a variety of software and apps, which power and control the hardware. In addition to and as a result of producing technically innovative products for enthusiasts, Sena has come to be the Bluetooth communication supplier of choice for the industry’s leading motorcycle and helmet OEMs. Leveraging our longstanding design and development expertise, Sena has partnered with many other manufacturers to bring Bluetooth communication to a wide variety of brands and retailers. Sena’s products are offered worldwide through its global network of distributors, retailers and OEM partners. With 20 years of technical development experience behind us, Sena continues to produce innovative communication solutions for 2-wheel and outdoor enthusiasts worldwide. We now look forward to satisfying the needs of our customers and partners through the next 20 years and beyond.


Terra Public Relations is an integrated media relations, brand and social media consulting firm for innovative companies seeking to engage media, consumers or other brands.   We specialize in creating clear lines of communication, and promoting great products and good people to the mainstream, travel, athletic, outdoor, LOHAS, family and action sports communities. For more information or a taste of what we can do, check out terrapublicrelations.com

Media Contact
Katie Metzler
Terra PR