SJK (Slumberjack) Signs Verde Brand Communications for Public Relations Support

February 3, 2016

Verde to promote SJK camping and hunting gear to a growing audience

Boulder, Colo. – Slumberjack, recently rebranded as SJK, today announced a strategic partnership with Verde Brand Communications for traditional public relations support. Effective immediately, Verde will manage all media relations for the 58-year-old outdoor and hunting brand.

With a successful line of camping equipment and growing line of hunting gear, SJK will look to Verde to promote the brand across multiple media channels and markets. Verde will combine years of experience in the outdoor and hunting markets with a talented team of brand communications professionals to help bring SJK’s stories and gear to a growing audience.

“Our product line has grown beyond traditional camping gear in the last few years and now includes a line of premium hunting packs and accessories. The team at Verde has a deep understanding of our core outdoor and hunt markets, making them a perfect partner to help us reach our target audiences,” said Russell Rowell, VP and Brand Manager with SJK. “We’re looking forward to having them help tell our story and elevate our brand.”

SJK brings an innovative angle to every product they create. Sleeping bags are roomy, comfortable and functional; tents are offered in styles from traditional camping to winter hunting; and feature-laden packs incorporate cutting-edge Kryptec camo and easily carry game.

“Backed by almost 60 years of innovation, quality, and experience, SJK is an outdoor industry favorite. With its new hunting equipment line, we are sure SJK will become a go-to brand in the hunt industry as well,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. “We’re looking forward to helping the brand grow and reach a broader audience.”

For more information about SJK and its line of camping and hunting product, please contact Senior Account Executive Scott Kaier at scott@verdepr.com or 802.238.7577.

About SJK (Slumberjack)
For over 50 years SJK (Slumberjack) has led the outdoor industry, creating new and innovative gear to enhance any wilderness experience. Offering a wide assortment of tents, sleeping bags, camp furniture, and a new tactical hunting line, SJK continues to be the go-to brand for comfortable, functional, and easy to use outdoor equipment. Whether heading out on an overnight camping trip with friends and family, an epic week-long elk hunt, or anything in between, SJK has your outdoor experience covered. www.slumberjack.com