Slackline Industries partners with Trees for the Future, launches new Zero Waste packaging
April 24, 2017
BOULDER, Colorado — Tipping its hat to the importance of Earth Day, Slackline Industries, the leader in slackline competition standards and producer of high-quality slackline systems, is pleased to announce the launch of Zero Waste packaging and a new partnership with Trees for the Future.
All new slackline kits from Slackline Industries will come with Zero Waste packaging – an eco-friendly, reuseable mesh bag rather than a disposable cardboard box – and for each slackline sold, Trees for the Future will plant a tree to help build sustainable communities around the world.
“Encouraging people to get outside, to enjoy nature and trees, is the beating heart of all we do at this company,” said Frankie Najera, marketing director at Slackline Industries. “So helping to reduce pressure on the waste stream and supporting a fantastic organization that plants trees for people that really need them came naturally.”
Each Zero Waste slackline kit includes tree protection to ensure bark is not damaged when using trees as slackline anchors.
“As a small business, how your product looks is very important, but it’s also important to think about the effect that packaging has on the environment,” said Ricardo Bottome, founder and CEO of Slackline Industries. “Our Zero Waste concept is proof that with some pretty simple redesigns, packaging can be both eco-friendly and economical.”
The newly designed slackline kits include the Base Line ($59-79 MSRP), Play Line ($79 MSRP), Trick Line ($74 MSRP), Aggro Line ($124 MSRP) and Boss Line ($154 MSRP). They will be available May 5.
About Slackline Industries
Slackline Industries is the premier brand in slacklining, providing a range of high-quality products to support the entire spectrum of slackline styles and users. SI is dedicated to leading the industry through event promotion, setting international competition standards and pursuing product innovations that focus on performance, safety, education and environmentally responsible etiquette. For more info check out their website, www.slacklineindustries.com, or follow them on social media – Facebook, Twitter, Instagram.
About Trees for the Future
Trees for the Future is a Maryland-based nonprofit organization founded in 1989 that helps communities around the world plant trees. Through seed distribution, agroforestry training and in-country technical assistance, it has empowered rural groups to restore tree cover to their lands, protect the environment and help to preserve traditional livelihoods and cultures for generations. More information at trees.org.
Media contact – Alex Bunten, firstname.lastname@example.org, 802.496.6072.