Sof Sole Unveils New Packaging; Introduces New Full-Length Plantar Fascia Insole

August 7, 2019

Durham, N.C. (August 7, 2019)Sof Sole, the leading insole brand and makers of shoe care accessories, introduces the new Full-Length Plantar Fascia Insole to provide support to the plantar fascia, which connects the heel to the toe and can cause pain if inflamed. Part of Sof Sole’s Support Series, the new full length design targets problem areas such as the heel and arch to provide comfort and stability.

Click here for a video explaining the benefits of the new insole

Designed to fit any shoe type, the new Full-Length Plantar Fascia insole works to keep the foot supported for long periods of time. The insole’s Plantar Relief Bridge provides sturdy support to painful arches, while the comfortable gel heel with stabilizing heel cup offers motion control and added stability. The insole is treated with SILVADUR™, which inhibits the growth of odor-causing bacteria, while the moisture wicking top cloth helps keep feet cooler and drier.

Available in men’s sizes 7-13 and women’s sizes 5-11, the new Full-Length Plantar Fascia insole retails for $24.99 and is debuting at retail now.

Sof Sole also unveils new packaging across its entire insole product line making it easier to identify product features and benefits.

Insoles are categorized into three series: Comfort (for Enhanced Pressure Relief), Perform (Engineered for Athletic Performance), and Support (Designed for Increased Stability). The new top cover designs and streamlined pattern updates make these functional attributes in each Series easier to identify.

  • Comfort: light blue/gray color and blue logo
  • Perform: charcoal with orange logo
  • Support: black with green logo

In addition to the top covers, new, uniform box designs with the actual product image on the front, increased font size, and gender icons also make it easy for customers to understand the product benefits and determine which insole they need.

New packaging will hit retail in November 2019. For additional information, please visit

About Implus:
Headquartered in Durham, North Carolina, Implus is an innovative provider of athletic, fitness, and outdoor accessory products ranging from footcare and seasonal accessories to fitness and recovery solutions. Implus’ family of brands includes Sof Sole®, Balega®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little Hotties®, Penguin®, Perfect Fitness®, ICETrekkers®, FitDeck®, DryGuy®, TriggerPoint™, Harbinger®, FuelBelt®, Spenco®, STABIL®, RockTape®, and SKLZ®. Implus proudly distributes to over 75,000 retail outlets across North America and in 70 countries worldwide. For more information, please call 800-446-7587 or visit