July 9, 2026

Nikwax Names Big Fish Collective Public Relations Agency of Record

Denver, Colo. (July 9, 2026) /OUTDOOR SPORTSWIRE/ — Nikwax®, the global leader in PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear, has selected Big Fish Collective as its agency of record for publicity and media relations. Big Fish will lead earned media strategy, brand storytelling and North American...

July 9, 2026

New Analysis by onX Reveals Recreation and Wildlife Statistics in America’s Roadless Areas

BOZEMAN, Mont. (July 9, 2026) /OUTDOOR SPORTSWIRE/ — A new analysis from onX sheds fresh light on the 44.7 million acres, or 23%, of National Forest land currently inventoried by the 2001 Roadless Area Conservation Rule. onX’s analysis, accompanied by a new in-app map layer and an interactive map, arrives at...

July 9, 2026

Carbitex Brings Biomechanics In-house with Appointment of Principal Scientist Dheepak Arumukhom Revi, Ph.D.

KENNEWICK, Washington (July 9, 2026) /OUTDOOR SPORTSWIRE/ — Carbitex, the leading innovator of flexible carbon fiber materials used in performance footwear, announces the appointment of Dheepak Arumukhom Revi, Ph.D., to the newly created role of Principal Scientist. Arumukhom Revi’s career has focused on translating cutting-edge movement science into practical technologies...

July 9, 2026

The Bowhunting Channel is LIVE on MyOutdoorTV

DENVER (July 9, 2026) /OUTDOOR SPORTSWIRE/ – MyOutdoorTV knows what every bowhunter knows – things get serious after the Fourth of July! With only weeks before early seasons open for blacktails on the West Coast, for velvet whitetails in some Southern states, and for a variety of big-game species in the...

July 8, 2026

Osprey Paces Robust Growth for Helen of Troy’s Home & Outdoor Segment

Helen of Troy Ltd.’s Home & Outdoor segment’s sales expanded 9.5 percent year-over-year to $194.9 million in the fiscal first quarter ended May 31, led by strength at its Osprey backpack brand that were boosted by international and e-commerce momentum. Hydro Flask’s gains were boosted by increased distribution at Dick’s...

July 7, 2026

Popfly launches Evergreens, turning long-term creator partnerships into an always-on channel

COSTA MESA, Calif. (July 7, 2026) /OUTDOOR SPORTSWIRE/ — Most creator programs follow the same pattern: a brand runs a campaign, creators post, the relationship ends. Next season, they start over. That’s why Popfly, the creator marketing platform that connects brands with vetted adventure creators, is launching Evergreens. Rather than...

July 7, 2026

MiiR and SanMar Announce Exclusive Wholesale Partnership for Apparel and Bags

SEATTLE, WA (July 7, 2026) /OUTDOOR SPORTSWIRE/ - MiiR, the Seattle-based design-forward lifestyle brand known for its premium drinkware and commitment to responsible giving, today announced a new wholesale partnership with SanMar, the largest wholesale imprintable apparel supplier in the United States. This partnership brings MiiR’s newly launched apparel and...

July 6, 2026

ENDVR gives a digital boost to brick-and-mortar sales with ‘Consumer Cash Back’

/OUTDOOR SPORTSWIRE/ - ENDVR, the retail sell-through innovators, this week launched Consumer Cash Back – a brand-funded mechanism that instantaneously matches the same discount in the wholesale channel that a brand offers on its DTC site. Used at the brick-and-mortar point of sale, Consumer Cash Back delivers verified customers to...

July 2, 2026

BearVault BV ONE™ Approved for Use in Olympic National Park

BOULDER, CO (July 2, 2026) /OUTDOOR SPORTSWIRE/ - BearVault® today announced that the BV ONE™ has received official approval for use in Olympic National Park as an Animal Resistant Food Container (ARFC). The BV ONE adjustable bear canister may now be used in designated wilderness areas where food storage is required....

July 2, 2026

Heritage Outdoor Group Acquires Badlands

SALT LAKE CITY, Utah. - [July 2, 2026] /OUTDOOR SPORTSWIRE/ -Heritage Outdoor Group ("Heritage") today announced the acquisition of Badlands, a leading hunting backpack, gear, and apparel brand, from W. C. Bradley Co. Terms of the transaction were not disclosed. Founded in 1992, Badlands has earned a loyal customer base...