July 22, 2021

Turtle Fur hits the selling block

The 39-year-old outdoor accessories brand has hired an advisory firm and is actively soliciting a strategic buyer to take it “to the next level.” OBJ

July 22, 2021

Velocio Partners with Apidura for UK Repairs

Bikepacking brand’s London repairs team to help reduce shipping without compromising quality Apidura will serve as Velocio’s UK repairs hub, alongside What Happened in Slovenia, who will serve as Velocio’s EU repairs hub and Vélocolour in Canada. The partnership will deliver high quality repairs to Velocio customers while reducing the...

July 22, 2021

Portland Design Works is Officially Certified Climate Neutral

PORTLAND, OR (July 22, 2021) — Portland Design Works, creators of gear for everyday cycling, is proud to announce that the company is now officially Climate Neutral Certified. “We believe that we can make a change toward more sustainability within the bicycle industry. We are small but mighty, and proud...

July 21, 2021

#HikeUnited21 Partner Collaboration Grows as it Sets its Sights on Global Hike Participation

San Francisco, CA - July 21, 2021 -  In collaboration, Outdoor Advocacy Project, Women Who Hike, In Solidarity Project and Latino Outdoors announced the #HikeUnited21 event, slated for August 2021. Hike United is a way to get people out on the trails. No specific trail. No specific distance. The goal...

July 21, 2021

Costa Sunglasses casts the next generation of its Untangled Collection

DAYTONA BEACH, Fla. (JULY 21, 2021)– For more than 38 years, Costa Sunglasses has been driven to protect the watery world it calls home. Continuing to put its mission into action by building products with purpose, Costa is announcing the next generation of The Untangled Collection, sunglasses built from recycled...

July 20, 2021

Audio Tech Startup Resonado Labs Announces $3M in Capital

Resonado Labs, an audio technology startup that is featured on the Airstream Interstate 24X, announced today (July 20) the closing of its Series-Seed venture capital round at $3 million, bringing the total raised to date to $5.2 million including Pre-Seed funding. RVBusiness

July 20, 2021

Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland

LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...

July 19, 2021

Mayweather Boxing + Fitness Hosts Grand Opening at Newest Location in Long Beach, CA

WHAT: Mayweather Boxing + Fitness is hosting the Grand Opening of its newest location in Long Beach, CA, one of many anticipated openings to take place this year. Boxing classes, giveaways and other Grand Opening activities will be held throughout the weekend, with media and Studio members invited to participate. The...

July 17, 2021

Arc’teryx Announces Opening of New Retail Location in New York City and Curated Store Rebrand

NORTH VANCOUVER, British Columbia, July 17, 2020  -  Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment,  is  continuing its retail expansion in the United States with a new Manhattan location, which will feature a newly rebranded micro-store concept, Arc’type, centered around  the brand’s most renowned designs. This latest...

July 16, 2021

KUIU Announces New Kenai Series

Dixon, CA (July. 16th 2021)  – KUIU, the leading manufacturer of ultralight performance hunting gear, is proud to announce the release of their updated Kenai Series of insulation layers. This line is the brand’s most technically advanced synthetic insulation layer, designed for active use during strenuous mountain activities. The updates...

July 16, 2021

MacNeill Pride Group Expands Portfolio of Leading Outdoor Brands with Acquisition of Klymit

MacNeill Pride Group® (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, has acquired Klymit, a leading outdoor gear designer. Terms of the transaction were not disclosed. MPG is a portfolio company of Centre Partners. Based in Kaysville, Utah, Klymit has been challenging the conventional approach...

July 15, 2021

To the Trailhead and Beyond: Marmot and Ford Bronco Unite to Benefit America’s State Parks

Rohnert Park, Calif. — July 15, 2021 — This week, Bronco brand, Ford’s new outdoor brand of Built Wild and all-4x4 vehicles, and Marmot kick off a multi-year product and marketing collaboration featuring co-branded gear and a first-of-its-kind ambassador road trip promoting 15 state parks in 15 states. Rock climber...

July 15, 2021

CAKE Establishes European Factory in Sweden

Stockholm, Sweden (July 15, 2021) - CAKE, the Swedish manufacturer of lightweight electric motorcycles announced the opening of its new factory in Albyberg, Stockholm, Sweden. In line with its sense of obligation to the planet and the bold mission to inspire society towards a zero-emission lifestyle, CAKE continues to rapidly...

July 14, 2021

RVLI LLC Hires Tiffany Bischoff as New Marketing Manager

Tiffany Bischoff has recently joined the RVLI LLC. team as marketing manager. In this new role Bischoff will be responsible for all aspects of marketing and industry event management, including all distributor shows and trade events, social media platforms and distributor and dealer communications. Prior to joining RVLI, Tiffany worked as a...

July 14, 2021

Eddie Bauer Introduces Rental Program

Bellevue, WA, July 14, 2021—To help eliminate some of the barriers to outdoor access, Eddie Bauer is launching its first rental program with the goal of bringing technical apparel and gear at approachable costs to those looking to find themselves outside. Eddie Bauer’s rental gear and apparel will be available...

July 14, 2021

Salt Life Announces New Coastal Retail Locations

July 14, 2021 – Columbus, GA – Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, is thrilled to announce new retail store openings for its Salt Life® brand. Storefronts in Myrtle Beach, South Carolina, and Galveston, Texas, are expected to open later...

July 14, 2021

Outside Acquires Pinkbike, CyclingTips, and Trailforks, Cementing Global Content and Mapping Leadership

Boulder, Colorado — July 14, 2021 — Outside, the world's leading creator of active lifestyle content, services, events, and experiences, today announced the acquisition of Pinkbike and sister brands CyclingTips and Trailforks. The deal represents a significant expansion of Outside’s leadership position in cycling media and mobile mapping technology, and...

July 14, 2021

CAKE and Vattenfall Sign Letter Of Intent

CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Vattenfall, a leading European energy company, today announced their letter of intent to share expertise and know-how in their respective fields of competence with the aim to develop the first ever completely fossil-free electric motorcycle. The collaboration combines multidisciplinary expertise from Vattenfall and CAKE,...

July 13, 2021

Hydro Flask Joins Forces with the Surfrider Foundation for 2021 Refill For Good Campaign

Bend, OR (July 13, 2021) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce its 2021 #RefillForGood campaign affirming the brand’s ongoing commitment to eliminate single-use plastic consumption and waste globally. Hydro Flask launched...

July 13, 2021

Grundéns Focuses on Performance and Sustainability for Spring 2022 Line

July 13, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces its Spring 2022 lineup, highlighted by products purpose built for fishing performance with a strong focus on sustainability. Following a successful 2021 campaign where Grundéns compostable eco-packaging was introduced to its supply chain,...

July 13, 2021

Rossignol appoints Nordic Category Manager for North America

Park City, UT – July 13, 2021 – Rossignol Group is pleased to announce the immediate appointment of Jeff Courter as Rossignol Nordic Category Manager, North America. Courter will now oversee Rossignol’s Nordic business throughout North America, working closely with both regional and global sales, marketing, and commercial teams to...

July 13, 2021

Todd Spaletto Discusses Dick’s SG’s Bold Outdoor Push

Dick’s Sporting Goods, last fall, confirmed it would launch a new retail concept, Public Lands, to explore “white space” in reaching outdoor enthusiasts. By December, outdoor industry veteran Todd Spaletto was hired to lead the project. In the coming months, the retailer plans to test the concept with two stores...

July 13, 2021

woom USA and woom Europe Merge for the Love of Cycling

AUSTIN, Texas and KLOSTERNEUBURG, Austria – July 13, 2021 – The children's bicycle manufacturer woom continues to cycle towards becoming a global brand, with the merger of woom Europe and woom USA. This merger will double woom’s workforce globally, optimize and enhance product innovation and evolve woom’s supply chain and...

July 13, 2021

Addaday welcomes Olympic Gold Medalist and World Cup Champion Cross-Country Skier Jessie Diggins to its Roster of Elite Athletes

SANTA MONICA, Calif., July 13, 2021– Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official...

July 13, 2021

Polartec Announces Full Use of Non-PFAS DWR Treatments

(Andover, Mass.) - July 13, 2021 - Polartec®, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announces the elimination of PFAS (per- and polyfluoralkyl substances) in its DWR (durable water repellent) treatments across its line of performance fabrics. This non-PFAS treatment, offering zero loss...