December 14, 2021

Aventon eBike Brand Now Available at Best Buy

ONTARIO, Calif. - December 14th, 2021  /OUTDOOR SPORTSWIRE/ -Aventon, a California-based eBike company, today announces that the rapidly growing brand’s eBikes will be available in-store at a selection of Best Buy locations across the United States as well as online at BestBuy.com. Aventon is known for its unique blend of...

December 14, 2021

Sweet Protection Named Official Helmet and Eyewear Sponsor for Jackson Hole Mountain Resort

(BOULDER, CO - DECEMBER 2021) /OUTDOOR SPORTSWIRE/ - Sweet Protection, the industry leader in high-performance helmets, goggles, and technical clothing announced today that it has been named the official helmet and eyewear partner for Jackson Hole Mountain Resort, the iconic Rocky Mountain resort that has served as a premier North...

December 13, 2021

Inside The Call: American Outdoor Brands Fiscal Q3 Sales Impacted By Delivery Timing

American Outdoor Brands reported sales fell 10.5 percent in the fiscal second quarter ended October 31, to $70.8 million. Officials blamed it on the timing of orders from traditional brick-and-mortar channels, and underlying demand remains healthy. Brian Daniel Murphy, president, CEO, said certain retail customers accelerated the company’s inventory purchases...

December 13, 2021

Colorado Rafting Businesses Hire Right-Wing Law Firm to Keep Guide Pay Low

It may seem an unlikely pairing: A law firm that is fighting to roll back clean water protections across the United States and a coalition of raft companies in Colorado that often train their guides to give interpretive talks on environmental preservation. But last week the two found common cause...

December 13, 2021

Footwear Unlimited Announces New EVP for Spyder Footwear

FENTON, MO. – December 13, 2021 /OUTDOOR SPORTSWIRE/ - Footwear Unlimited, a full-service company that designs, manufactures, and distributes footwear , announced today that Jon Hanson has been named Executive Vice President and General Manager for Spyder Footwear. “Jon’s vision and experience aligns with where we are headed in the outdoor space,” said Pat Mooney,...

December 13, 2021

Dahlgren Socks is Back!

- Dahlgren Socks is back with a new collection, and a new owner - Known for their patented Dri-Stride Technology- a mix of both natural and synthetic fibers to maximize absorption and evacuation of moisture - A new focus on adventure, comfort and good design Montreal, QC  /OUTDOOR SPORTSWIRE/ -The...

December 11, 2021

15 Brands Raised $78,000 for the Protection of Wild Places

BEND, Ore. /OUTDOOR SPORTSWIRE/ - Last month, 15 business members of The Conservation Alliance raised more than $78,000 to support the non-profit’s efforts to protect wild places in North America. During the week of Nov. 8-15, Backpacker’s Pantry, BUFF, Juniper Ridge, Nuun Sport, La Sportiva, Osprey, Sea to Summit, Snoplanks,...

December 10, 2021

Lemonis Gives Alma Mater $3.1M ‘Tip’

Marcus Lemonis, the entrepreneur, philanthropist, advocate, TV personality and the chairman and CEO of Camping World, who also hosts CNBC’s The Profit and Streets of Dreams and HGTV’s The Renovator, made a surprise announcement in-person at his alma mater, Christopher Columbus High School in Miami, this week. As part of...

December 9, 2021

JAM Collective Welcomes Six New Clients to its Roster

SAN FRANCISCO – December 9, 2021 /OUTDOOR SPORTSWIRE/ - JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, is pleased to announce the addition of six new brands to its portfolio of clients: 1% for the Planet, Access Fund, Bass Outdoor, Erem, Exped USA, and...

December 8, 2021

FLATED’s Air-Carrier brings more convenient, inflatable cargo space to automobiles everywhere

December 8th, 2021 (CARLSBAD, CA)/OUTDOOR SPORTSWIRE/ - FLATED, the recently launched automotive accessory brand bringing inflatable innovations to cars and trucks everywhere, is now shipping the new patent-pending Air Carrier, available in two space-saving sizes.  Just as holiday road trips and winter adventures head into full swing, FLATED’s Air-Carrier is...

December 8, 2021

Outsiders Network launches as first online marketplace of outdoor specific BIPOC talent

/OUTDOOR SPORTSWIRE/ - A new way to connect clients with real-deal outdoor talent and crew is here. Born from the growing need for vetted outdoor talent that truly represents the outdoors, Outsiders Network is on a mission to reinvent the image of people in the outdoors by shining a light...

December 8, 2021

Eddie Bauer Announces Sustainability Roadmap for Core Categories

BELLEVUE, Wash., Dec. 8, 2021 /OUTDOOR SPORTSWIRE/ - SPARC Group (SPARC), a leading retail enterprise, is proud to announce that it has established new benchmarks to improve Eddie Bauer’s sustainability practices for product categories, including apparel and gear, with the objective of reducing its environmental impact. In partnership with corporate...

December 8, 2021

Vail Resorts to Acquire Seven Springs Mountain Resort, Hidden Valley Resort and Laurel Mountain Ski Area in Pittsburgh Area

BROOMFIELD, Colo., Dec. 8, 2021 -- Vail Resorts, Inc. (NYSE: MTN) announced today that it has entered into an agreement to purchase Seven Springs Mountain Resort in Pennsylvania from Seven Springs Mountain Resort, Inc. As a part of the acquisition, Vail Resorts will also acquire Hidden Valley Resort and the operations of Laurel Mountain Ski Area....

December 8, 2021

Erem Joins Plastic Impact Alliance

Henderson, Nev. – Dec. 8, 2021  /OUTDOOR SPORTSWIRE/ - Erem is proud to announce that it has joined the Plastic Impact Alliance—a grassroots commitment to eradicate single-use plastic from the outdoor industry. “Since our inception, Erem has focused on being the most sustainable brand in the outdoor industry in how...

December 8, 2021

Lightspeed strengthens specialty buying base with launch of enhanced NuORDER by Lightspeed ordering experience for Grassroots Outdoor Alliance retailers

LOS ANGELES (DECEMBER 8, 2021)  /OUTDOOR SPORTSWIRE/ - Lightspeed (NYSE: LSPD) (TSX: LSPD) today announced strong retailer enrollment and positive reactions following the launch of its enhanced NuORDER by Lightspeed buying experience for Grassroots Outdoor Alliance specialty independent retailers at last months’ Grassroots Connect buying show. Developed with key feedback...

December 7, 2021

Historic Investments in North Carolina Outdoor Recreation

[Raleigh, NC] /OUTDOOR SPORTSWIRE/ - The North Carolina Outdoor Recreation Coalition celebrates the recently enacted state budget. Passed by the NC General Assembly and signed into law on November 18, 2021, the new biennium budget includes over $500 million in funding for parks, trails, and conservation projects. It also directs...

December 7, 2021

Swiss Kids Outdoor Brand ‘namuk’ Launches in North America

ZURICH (December 7, 2021) – namuk, a Swiss-based premium sustainable outdoor brand for kids, today announces the expansion into the North American market with office headquarters based in Bend, OR. The brand has experienced tremendous growth since its inception in 2016 and this expanded presence allows the brand to continue...

December 6, 2021

Cotopaxi Partners with Sport Factory Pacific to Lead Distribution Efforts in Australia, New Zealand and the Pacific Island Region

Salt Lake City, UT. 6th Dec. 2021 /OUTDOOR SPORTSWIRE/ - Cotopaxi, the outdoor industry’s first venture capital-backed Benefit Corporation and Certified B Corp, and one of the fastest-growing outdoors apparel and gear brands in the North American market, is proud to announce the expansion of its global distribution strategy into...

December 6, 2021

Jackson Hole Mountain Resort Announces Pay Raise For Employees

(TETON VILLAGE, WYO. - DECEMBER 2021) /OUTDOOR SPORTSWIRE/ - Jackson Hole Mountain Resort, the iconic Rocky Mountain resort that has served as a premier North American mountain destination for nearly 60 years, announced today that it will increase its minimum wage for all non-tipped positions to $18 per hour, effective...

December 6, 2021

Tifosi Names Purple Orange Digital Communications as Public Relations Agency of Record

Watkinsville, GA (December 6, 2021)  /OUTDOOR SPORTSWIRE/ - Tifosi Optics, a leader in technically advanced sport and lifestyle eyewear, is proud to announce a new partnership with Purple Orange Digital Communications to oversee all PR and affiliate media efforts on behalf of the brand. Since 2003, Tifosi has been a...

December 5, 2021

You’ll Pay In 2022 To Hike Angels Landing At Zion National Park

Still have hiking to the top of Angels Landing in Zion National Park on your bucket list? If you wait until April, you'll have to pay for that fearsome experience. And you'll have to land a permit for the privilege. The National Park Service will issue permits using online lotteries...

December 3, 2021

Honey Stinger CEO Steps Down

STEAMBOAT SPRINGS, CO, December 03, 2021 /OUTDOOR SPORTSWIRE/ - Honey Stinger, alongside its equity partner, Factory-LLC announces CEO Mike Keown will step down from his post at the end of the year for personal reasons. “After thoughtful consideration with my wife, and in discussions with the Factory and the Board,...

December 3, 2021

Ionic+™ Antimicrobial Treatment Features in Bed, Bath and More with Silvon Home Products

SCRANTON, PA. (December 2, 2021) /OUTDOOR SPORTSWIRE/ - Since launching its first antimicrobial yarn, Noble Biomaterials - creator of advanced antimicrobial systems and conductive energy textiles - has sought to protect, save, heal and improve lives. Today, the company announces the integration of their Ionic+™ fabric treatment across Silvon Home’s...

December 2, 2021

Augmenting reality: Wolverine Worldwide brings digital and physical showrooms together with the help of Envoy B2B

Before the shutdown, McGeough was tasked to grow innovation throughout Wolverine Worldwide. In particular, plans to launch virtual/augmented reality (AR) showrooms were being developed as many businesses and consumers already trended toward the idea. In fact, a 2019 pre-COVID-19 global survey conducted by Nielsen found that augmented and virtual reality...

December 2, 2021

Sportsman’s Warehouse ends merger with Great Outdoors over FTC clearance concerns

Outdoor sporting goods retailer Sportsman's Warehouse Holdings Inc (SPWH.O) and Great Outdoors Group, owner of the Bass Pro Shops chain, have called off their merger deal, according to a regulatory filing on Thursday. The decision follows feedback from the U.S. Federal Trade Commission (FTC) that led the companies to believe...