September 18, 2025

‘People Want to Go to the Gym’: Why Fitness M&A Is Surging in 2025

Gen Z doesn’t want a cocktail, they want a kettlebell—and that cultural shift has led to health and fitness M&A activity as dealmakers seek to cash in on the trend. FRONT OFFICE SPORTS

September 18, 2025

Why Amer Sports Just Raised Its Third-Quarter Outlook

Amer Sports Inc. has outlined a long-term financial algorithm that uses its previously issued guidance for the year ending December 31, 2025, as the base year, with a planning horizon extending beyond five years. yahoo! finance

September 18, 2025

From Bayou Boils to Texas BBQ: New Series “United Plates” Showcases America’s Iconic Flavors

DENVER (September 18, 2025) /OUTDOOR SPORTSWIRE/ – Celebrate the people, places, and traditions that make America’s culinary landscape so unique in the new series, United Plates, with host Mario Kalpou, debuting on Outdoor Channel September 29 at 7:30 p.m. ET. In United Plates, Kalpou hits the road in a custom-built RV, courtesy...

September 18, 2025

Sportsman Channel’s “Hardest Hunts” Marathon on September 20

DENVER (September 18, 2025) /OUTDOOR SPORTSWIRE/ –  Some adventures come with a bit of extra blood, sweat, and tears, as demonstrated on Sportsman Channel this weekend with its "Hardest Hunts" marathon, airing Saturday, Sept 20, from 4-7 p.m. ET. Watch skilled pros such as Steven Rinella, Mike Hanback, Curt Wells,...

September 18, 2025

Fleet Feet to Open New Store in Long Beach, California

LONG BEACH, Calif., and CARRBORO, N.C. (September 18, 2025) /OUTDOOR SPORTSWIRE/ - Fleet Feet, the nation’s largest franchisor of run specialty stores, is opening a new location in Long Beach, Calif., this September, bringing expert outfitting, innovative fit technology, and community-centric programming to the city’s residents. Located at 4101 McGowen...

September 17, 2025

Fortified Equity Acquires AVID Sportswear, Appoints Pete Angle CEO

Fortified Equity has acquired Florida-based AVID Sportswear and named Pete Angle CEO. Angle has been consulting as interim president of the performance lifestyle brand for fishing, hunting, and outdoor adventure for the past two years, according to a news release. During his career, Angle worked for three years at Marolina...

September 17, 2025

Altra Partners with Running Industry Diversity Coalition to Publish Trail Running Toolkit for BIPOC Runners

DENVER (September 17, 2025) /OUTDOOR SPORTSWIRE/ -  Altra, an innovative leader in performance running footwear, has partnered with the Running Industry Diversity Coalition (RIDC) to publish Opening the Path to Trail Running: A Toolkit for Runners, Retailers, and Communities. This resource was developed with the goal of addressing systemic barriers...

September 17, 2025

Bootcap® Retains Denny, ink. to Lead Public Relations and Communications Strategy

Salt Lake City, UT (September 17, 2025) /OUTDOOR SPORTSWIRE/ -  Bootcap®, the intelligently designed ski boot insulation accessory that keeps skiers’ feet up to 20° warmer, without batteries or electronics, has officially appointed Denny, ink. to lead its communications, media relations, and brand storytelling as it accelerates into the 2025/26 winter...

September 17, 2025

Backcountry, the Premier Destination for Outdoor Adventurers, Proudly Rolls out the all-new Summit Club+ Loyalty Program

Salt Lake City, Utah (September 17, 2025) /OUTDOOR SPORTSWIRE/ – Backcountry, the leading premium destination for outdoor gear and apparel, announced today the launch of its all-new Summit Club+ loyalty program. Great adventures start with the right gear, and Summit Club+ members get more than just gear—they get perks. Membership...

September 17, 2025

Ski California Resorts Invest Heavily in the Guest Experience

From new lodges and expanded snowmaking to new lesson programs, deals and the return of signature and annual events, resorts in California and Nevada are ready to welcome back winter. SHOPeatSURF