May 7, 2026

BRANWYN Deepens Partnership with Zentera & Transitions to ZQ+ Merino Wool Standard

Bend, OR (May 7, 2026) /OUTDOOR SPORTSWIRE/ – BRANWYN continues to raise the bar for what Performance Innerwear can and should be by deepening its leadership at the intersection of uncompromising natural-fiber product performance, women’s health, and sustainability. The award-winning, seamless Merino wool brand announces its expanded partnership with Zentera Wool Company and has now...

May 6, 2026

Outdoor Research Names Scott Kerslake Acting President To Support Continued Brand Momentum

SEATTLE, WA (May 6, 2026) /OUTDOOR SPORTSWIRE/ - Outdoor Research today announced the appointment of Scott Kerslake as acting President, effective May 11, 2026. Kerslake, a longtime leader in the active and outdoor apparel industry, will lead the company while the Board of Directors conducts a search for the company's...

May 5, 2026

Ski and Snowboard Visits in the U.S. Dropped 14% in 2025-2026

U.S. ski and snowboard visits plummeted 14% in the 2025-2026 season, dropping from 61.6 million to 52.6 million, according to National Ski Areas Association (NSAA) data. This marked a roughly 14 million visit decline, ranking as one of the industry's weakest seasons and 9% below the 10-year average. Poor weather,...

May 5, 2026

Sea to Summit North America Selects JAM Collective as Public Relations Agency of Record

SAN FRANCISCO (May 5, 2026) /OUTDOOR SPORTSWIRE/ — JAM Collective, a public relations agency specializing in outdoor and active lifestyle industries, has been named agency of record for Sea to Summit North America. The appointment increases JAM Collective’s portfolio of premium outdoor brand partnerships. The agency will lead strategic communications,...

May 5, 2026

RECCO and adidas INFINITE TRAILS Partner Up

STOCKHOLM, Sweden (May 5, 2026) /OUTDOOR SPORTSWIRE/ – RECCO, a global leader in rescue technology, has entered into a partnership with adidas INFINITE TRAILS. At this unique trail running race, taking place September 4–6, 2026, in the Gastein Valley, RECCO reflectors are now part of the mandatory equipment for the...

May 5, 2026

Celebrate Our Hunting Heritage Every “Big Game Wednesday” on Sportsman Channel

DENVER (May 5, 2026) /OUTDOOR SPORTSWIRE/ – The network dedicated to preserving America’s hallowed outdoor traditions celebrates our hunting heritage with true hunting adventures every “Big Game Wednesday” on Sportsman Channel. From the search for mature Midwestern whitetails; to the everyman hunting experiences of the Buckventures pro staff; to bow and arrow adventures...

May 5, 2026

DRIFT Introduces the ARC: A Waterproof MTB Shoe Born From Decades of Expertise

LAKE TAHOE, Calif. - May 5, 2026 /OUTDOOR SPORTSWIRE/ - Marking the return of the brand after a pause, DRIFT (formerly DZR Shoes) announces the official launch of its first shoe, the ARC. As the first silhouette in the brand's new chapter, the ARC is a premium, full-grain leather, waterproof,...

May 5, 2026

Canadian Agency Monday Establishes U.S. Operations in Portland, Oregon

Portland, OR (May 5, 2026) /OUTDOOR SPORTSWIRE/ - Canadian agency Monday has established business operations in Portland, Oregon, formalizing its presence in the American market as part of a broader expansion that brings leadership closer to U.S. clients across the outdoor, active, and wellness space. With clients including Adidas, Arc’teryx,...

May 4, 2026

REI Narrows 2025 Losses by $102 Million as Union Targets Anniversary Sale for National Boycott

REI reported a $102 million bottom-line improvement Monday in its 2025 results, but the recovery faces an immediate challenge: the REI Union has called for a national boycott of the retailer's biggest sales event of the year. Plus, REI's financials from 2019 to 2025. REI narrowed its 2025 losses by...

May 4, 2026

Outdoor Sportsman Group Names Ryan Barnes Editor in Chief of WILDFOWL

DENVER (May 5, 2026) /OUTDOOR SPORTSWIRE/ – Outdoor Sportsman Group is proud to announce the promotion of Ryan Barnes, eight-time goose calling champion and passionate waterfowler and journalist, to the position of Editor in Chief for its WILDFOWL brand. Barnes brings with him years of experience in the field, backed...