Sports News and Press Releases about Outdoor Industry Business
Want to stay up to date on the latest press releases and business news in the outdoor sports and camping industries? Scroll below to view all outdoor industry business news.
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December 4, 2024
Swedish Traction Footwear Company Icebug Partners with Press Forward for PR Initiatives in North America
Jonsered, Sweden, (December 4, 2024) /OUTDOOR SPORTSWIRE/ — Icebug has partnered with Press Forward, a boutique agency specializing in public relations, digital marketing, and communications consulting, to expand its marketing initiatives in North America. Founded in Sweden in 2001, Icebug designs and manufactures the world's finest traction footwear so that...
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December 4, 2024
Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology
Gunnison, CO. (Dec. 4, 2024) /OUTDOOR SPORTSWIRE/ - Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site (www.gnara.com) after a successful Kickstarter campaign this fall. It was the highest funded Kickstarter campaign...
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December 3, 2024
Thermos® Brand Unveils New Care Campaign and Micro-Influencer Program
SCHAUMBURG, ILL. (Dec. 3, 2024) /OUTDOOR SPORTSWIRE/ - Thermos L.L.C., a leader in insulated food and beverage containers, is excited to launch its new Care Campaign. The integrated brand campaign highlights the Thermos Brand’s commitment to enhancing daily life with superior product design while celebrating individuals who are making a...
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December 3, 2024
Amer Sports Launches Public Share Offering of 34M Shares
Amer Sports, Inc., the global group of sports and outdoor brands, which includes Arc’teryx, Salomon and Wilson Sports, has launched a public offering of 34 million ordinary shares. In connection with the offering, Amer Sports has granted the underwriters a 30-day option to purchase up to an additional 5.1 million ordinary shares. Amer...
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December 3, 2024
Mammut joins the global RECCO network with new EIGER Extreme 6.0 collection
STOCKHOLM, Sweden (Dec. 3, 2024) /OUTDOOR SPORTSWIRE/ – RECCO, a global leader in rescue technology, is proud to announce its partnership with Mammut, a leading name in alpine performance apparel and equipment. With the release of the EIGER NORDWAND PRO HS collection, Mammut becomes the latest brand to integrate RECCO...
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December 3, 2024
A Near Death Experience Leads to 25 Years of Outdoor Innovation and Philanthropy at Kahtoola
FLAGSTAFF, Ariz. (Dec. 3, 2024) /OUTDOOR SPORTSWIRE/ – Kahtoola, the market leader in flexible footwear traction and manufacturer of other products designed to make the outdoors more accessible to everyone, celebrates its 25th anniversary with a continued commitment to sustainable growth, product innovation and giving. Kahtoola means "directly" in Tibetan and...
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December 3, 2024
Safeback Unveiling New Partner at Norwegian Winter Sports Showcase
December 2, 2024 – Beaver Creek, Colorado, USA /OUTDOOR SPORTSWIRE/ - Helly Hansen has designed two avalanche backpacks with Safeback SBX which will be featured December 6th and 7th in Beaver Creek, Colorado. At the invitation of the Norwegian Consulate General and Innovation Norway, Safeback will display its snow safety system...
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December 3, 2024
Laura Beachy Joins Thermore as Vice President of Global Marketing and Communications
Milan, Italy (December 3, 2024) /OUTDOOR SPORTSWIRE/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla Strategies, a NYC-based boutique marketing firm, where she served as a Managing Partner since 2014....
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December 2, 2024
Switchback begins countdown to June debut as outdoor showcase rides wave of positive energy from The Running Event
AUSTIN, Texas (December 2, 2024) /ENDURANCE SPORTSWIRE/ – Switchback at The Running Event (TRE), the showcase collection of outdoor businesses at TRE, recently wrapped up its fall event amidst the high energy and heavy retailer traffic of a record-setting gathering. Successfully blending anchor brands and emerging leaders, Switchback at TRE...
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December 2, 2024
Traverse Tanzania GRVL Joins Gran Fondo World Tour® Gravel Series 2025
December 2. /OUTDOOR SPORTSWIRE/ - Since its inception in 2016, the series has continually grown, offering the most sought-after destinations for gravel enthusiasts. Traverse Tanzania GRVL represents a significant step forward in providing tailored, all-inclusive events that cater to gravel travelers seeking adventure and challenge. "At Gran Fondo World Tour®,...