October 10, 2025

Sweet Protection and the Norwegian Air Ambulance Foundation Launch the Ascender SAR 2Vi® – A New Multi-Role Rescue Helmet Developed for Those Who Protect Others

Oslo, Norway /OURDOOR SPORTSWIRE/ - Sweet Protection today announced the launch of the Ascender SAR 2Vi®, a purpose-built rescue helmet developed in collaboration with the Norwegian Air Ambulance Foundation (SNLA). The helmet is designed to replace multiple task-specific helmets with one lightweight, durable, and communication-ready solution that meets the diverse needs of search...

October 10, 2025

Showcased

FABRIC’s Launch Pledge: “Unfk Tmrw” by Donating 100% of Proceeds from First 10,000 Cans to Protect Our Winters (POW)

Denver, CO – October 10th, 2025 /OUTDOOR SPORTSWIRE/ - FABRIC, a new Denver-based functional beverage company, is redefining what it means to unite profit with purpose. FABRIC is putting their money where their mouth is: donating 100% of proceeds from the sale of its first 10,000 cans of functional beverage,...

October 10, 2025

Independent Clinical Trial Confirms Safeback SBX Significantly Increases Avalanche Survival Time, Published in JAMA

BOLZANO, ITALY /OUTDOOR SPORTSWIRE/ - Safeback today announced that the results of an independent, double-blind clinical trial of its SBX avalanche survival system have been published in the prestigious Journal of the American Medical Association (JAMA). The study, led by Eurac Research’s Institute for Mountain Emergency Medicine, demonstrated that the SBX...

October 9, 2025

Royal Robbins earns a spot on TIME’s Best Inventions of 2025

BERKELEY, Calif. (Oct. 9, 2025) – Royal Robbins, the outdoor apparel brand whose mission is to feed the soul through nature and adventure, is proud to announce that its Mosquito Protection Technology™ (MPT) has been named to TIME’s Best Inventions of 2025, which features extraordinary innovations changing consumers' lives today....

October 9, 2025

Ripzone, Woods brands are newest additions to RECCO’s expanding North America network

STOCKHOLM, Sweden (October 9, 2025) /OUTDOOR SPORTSWIRE/ — RECCO, manufacturer of advanced rescue technology enabling faster outdoor searches, welcomes Ripzone and Woods to the RECCO family of 150+ partner brands who utilize reflectors in their products. The two brands, both subsidiaries of well-known retailer Canadian Tire Corporation, are launching two...

October 9, 2025

Showcased

Superfeet Redefines Performance Insoles with the Launch of Run Pacer Elite

FERNDALE, Wash. (October 9, 2025) /OUTDOOR SPORTSWIRE/ — The newest innovation in running isn’t a shoe, it’s inside one. Today, Superfeet, the global leader in performance insoles, proudly announces the launch of Run Pacer Elite, a breakthrough insole featuring a unique carbon fiber plate and advanced supercritical foam that together...

October 9, 2025

Must Watch TV: MeatEater Season 13 Coming to Outdoor Channel October 20

DENVER (October 9, 2025) /OUTDOOR SPORTSWIRE/ – Steven Rinella and crew return with their highly anticipated season 13 of MeatEater with Steven Rinella on October 20 at 8 p.m. ET on Outdoor Channel. Known for its blend of adventure, education, and conservation, MeatEater continues to captivate audiences with its unique approach to...

October 9, 2025

Bass Fishing at Its Best Only on “Reel Bass Mondays” on World Fishing Network

DENVER (October 9, 2025) /OUTDOOR SPORTSWIRE/ – Experience bass fishing at its best on World Fishing Network with "Reel Bass Mondays" starting at 6 p.m. ET. "Reel Bass Mondays" brings together some of the biggest names in professional angling, offering viewers a front-row seat to heart-pounding action, expert techniques, and exciting fishing destinations....

October 9, 2025

Eternal Expands Into Comprehensive Primary Care, Putting Whole-Person Well-Being at the Center

San Francisco, CA — October 9, 2025 /OUTDOOR SPORTSWIRE/ - Eternal, the science-backed preventive health company dedicated to helping people live and feel their best, today announced the launch of integrated primary care services. This expansion combines everyday medical care with Eternal’s advanced testing programs and personalized health planning. With...

October 8, 2025

Flylow’s new GORE-TEX Lab Coat and Compound Pant earn Editor’s Choice in Backcountry Magazine’s 2025 Gear Guide

Denver, Colo. (October 8, 2025) /OUTDOOR SPORTSWIRE/ — Flylow, the independent, mountain-raised apparel company, known for gear that blends backcountry performance with freeride style, is proud to announce that its new GORE-TEX Lab Coat and Compound Pant have been honored with Editor’s Choice picks in Backcountry Magazine’s 2025 Gear Guide....