June 15, 2023

Google introduces generative AI virtual try-on tool

In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is only usable on women’s tops to start. Shoppers can hit products with a “Try On” badge...

June 15, 2023

Norrøna Presents Femund Collection and Expands In-Line Assortments for Spring 2024

OSLO, Norway (June 15, 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, announces upcoming launches for Spring 2024, including its new femund collection and purpose-built and sustainably minded expansions for in-line collections, skibotn, falketind and senja. “The research and development strategy behind each of our products is...

June 14, 2023

LOWA Boots Introduces 2024 Spring/Summer Collection Bringing Increased Versatility and Modern Looks to Classic Categories

STAMFORD, CONNECTICUT /OUTDOOR SPORTSWIRE/ - LOWA Boots, the global footwear brand known for its 100 years of hand-crafted European heritage, today introduces its Spring and Summer 2024 line leading with expanded styles for its recently launched All Terrain Running (ATR) category and modern updates to its mountaineering and hiking boots...

June 14, 2023

The Helinox HDB Collection: Designed for the Ultimate Curated Outdoor Space

BERKELEY, Calif. - June 14, 2023 /OUTDOOR SPORTSWIRE/ – Helinox, creator of the world’s lightest, strongest, and most comfortable portable outdoor furniture, today announces the HDB Collection, a line of packable furniture crafted with new styles, earthy tones and soft yet durable fabrics that elevate the outdoor experience. The minimal, modern...

June 14, 2023

Wild Rye and HEST Partner To Launch Co-Branded Camp Pillow

Sun Valley, ID (June 14, 2023)/OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women, today announces a limited-series camp pillow collaboration with HEST, the designer of premium sleep products built to bring the comforts of home to the outdoors. The HEST X limited series works...

June 13, 2023

Eco-dynamic Tech to Unveil World’s First Colored Solar Awning: Artpiece for RV 1000W

BUFFALO GROVE, Ill., June 13, 2023 -- Eco-dynamic, a US-based tech-driven company aiming to harness the power of the sun and redefine renewable energy, introduces an innovative product "Artpiece for RV 1000W", the world's first colored, motorized and rollable solar awning, to give RVers more possibilities of enjoyable ambience due to...

June 13, 2023

Italy’s UYN Sports Introduces 100% Bio-Based Self Layer Outdoor Line for Spring 2024 Featuring Single Tube of Fabric with Only One Seam

MARBLEHEAD, Mass., (June 13, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN® (Unleash Your Nature), a global leader in sustainable technical apparel, footwear and accessories, today introduces the Self Layer collection for men and women, 100% bio-based with a patented design using a single tube of fabric with only one seam. Combining the functionality of...

June 13, 2023

The Dyrt was an ‘essential tool’ in the creation of award-winning film Elemental: Reimagine Wildfire

/OUTDOOR SPORTSWIRE/ - The award-winning documentary Elemental: Reimagine Wildfire hits streaming services today, and filmmaker Trip Jennings says The Dyrt PRO was an essential resource in his five-year process of making the film. Released just after a recent wave of wildfire smoke covered much of the U.S. and ahead of...

June 13, 2023

Zeal Optics Launches The Open Hearts Sunglass Collection With Artist Pat Milbery

Boulder, Colo. – June 13, 2023 /OUTDOOR SPORTSWIRE/ - Zeal Optics and Denver-based artist Pat Milbery have teamed up to create Zeal Optics’ first-ever sunglass artist collaboration, The Open Hearts Collection. The Open Hearts Collection features a bright new take on some of Zeal Optics’ most classic frames. Milbery –...

June 12, 2023

Outdoor Vitals Releases Summer Collection Designed Specifically for Backpackers

CEDAR CITY, Utah (June 12, 2023)/OUTDOOR SPORTSWIRE/ - Outdoor Vitals, the Utah-based performance outdoor brand, announced today the release of their lightweight apparel collection designed specifically for backpackers. The centerpiece of the capsule is the Skyline Trail Shorts, the shorts built by backpackers for backpackers. The brand is also releasing...