June 4, 2025

Katadyn Group Names Mario Kalpou Brand Ambassador

KEMPTTHAL, Switzerland – June 4, 2025 /OUTDOOR SPORTSWIRE/ - Katadyn Group, a global leader in sustainable hydration, nutrition, and cooking solutions, announces Mario Kalpou as a company brand ambassador. Best known as the host of Man Eats Wild, Kalpou brings decades of real-world outdoor experience to his new role as...

June 3, 2025

Tifosi Optics Unveils Moab Lite: Lighter, Faster, and Ready to Perform

Watkinsville, GA (June 3, 2025) /OUTDOOR SPORTSWIRE/ — Tifosi Optics, a leading sport and lifestyle sunglass brand, introduces the Moab Lite, a refreshed version of the fan favorite. Tifosi designed the Moab Lite eyewear to elevate your performance without compromising on style or fit. Born from the rugged spirit of...

June 3, 2025

Altra Launches “Experience a New High” Campaign with New Footwear to Fuel the Runner’s High

DENVER, CO (June 3, 2025) /OUTDOOR SPORTSWIRE/ — Altra, a leading innovator in performance running footwear, is excited to announce the launch of its “Experience a New High” campaign, a bold celebration of the euphoric power of movement and the dopamine rush runners know and love. Rooted in Altra’s brand ethos...

June 3, 2025

Skratch Labs Celebrates the Season with a Bold and Tropical Summer Flavor

Boulder, CO. (June 3, 2025) /OUTDOOR SPORTSWIRE/ - Skratch Labs, the Boulder, CO-based leader in performance nutrition, launches its annual limited edition summer flavor for Sport Hydration Drink Mix: Passion Fruit + Orange + Guava. This year’s summer seasonal blends tangy passion fruit, juicy orange, and mellow guava for a smooth,...

June 2, 2025

HydraPak® Scales Re_Pak Program with Nationwide Expansion in 2025

June 2, 2025 , Oakland, CA /OUTDOOR SPORTSWIRE/- HydraPak®, the global leader of high-performance hydration solutions, is expanding its Re_Pak program following a successful pilot year in 2024. Originally introduced as a small-scale effort to reduce waste in the hydration space, HydraPak is now scaling up its national footprint, with 300...

June 2, 2025

Sea to Summit Announces Strategic Price Reductions of Up to 22% Across Core Product Lines

Broomfield, CO (June 2, 2025) /OUTDOOR SPORTSWIRE/— Sea to Summit, the globally recognized leader in award-winning adventure gear, is implementing strategic price reductions across three of its core product categories, effective June 1st. Amid a challenging landscape for the U.S. Outdoor industry, the brand is taking proactive measures to support...

May 29, 2025

Ombraz Classic Polarized Grey Lenses Now ANSI Z87.1 Rated

May 29, 2025 (Bellevue, WA) /OUTDOOR SPORTSWIRE/ - Ombraz, the industry-defining brand behind armless sunglasses, proudly announces that its Classic Polarized Grey lenses now meet ANSI Z87.1-2020 standard. This achievement marks the gold standard for impact-rated eye protection. Already favored by outdoor professionals for their unmatched comfort and durability, this added...

May 29, 2025

Snowsports Industries America (SIA) and European Outdoor Group (EOG) Forge Strategic Partnership to Enhance Member Value and Global Collaboration

Park City, UTAH & Zug, Switzerland (May 29, 2025) /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA), the leading trade association for the winter sports industry in North America, and the European Outdoor Group (EOG), the premier industry association representing the European outdoor sector, are proud to announce a new partnership...

May 29, 2025

Sea to Summit Debuts Ether Light XR Mats, Elevates All-Season Sleep Systems

Perth, Western Australia (May 29, 2025) /OUTDOOR SPORTSWIRE/ - Sea to Summit, the globally recognized brand of award-winning adventure gear, introduces their new Ether Light XR Insulated Air Pads—a new generation of ultralight sleep systems designed for maximum warmth, minimal weight, and year-round adventure. At the core of the Ether...

May 28, 2025

Fjällräven collaboration with AllGear Digital wins Digiday Award for Best Branded Content Site, B2C

LOUISVILLE, CO (May 28, 2025) /OUTDOOR SPORTSWIRE/ — Fjällräven is honored to share that The Guide to Outside, a collaborative content program with AllGear Digital and its flagship publication GearJunkie, has been awarded Best Branded Content Site, B2C in the 2025 Digiday Content Marketing Awards. Created for Fjällräven’s Fall/Winter 2024...