October 1, 2020

Matador Protects Medicines and More with new Waterproof Travel Canisters

BOULDER, Colo. (October 1, 2020) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Waterproof Travel Canisters, aluminum containers designed for organizing small items during transit. The canisters, which come in 40-mL and 100-mL sizes, are fully waterproof and food-safe, offering a durable and ultralight...

September 30, 2020

Dick’s Sporting Goods Commits to Remove All Single-Use Plastic Bags From Stores by 2025

The Coraopolis, Penn.-based retailer also revealed that it has joined forces with Closed Loop Partners’ Center for the Circular Economy to seek more sustainable solutions to replace the current retail bag through the Beyond the Bag initiative. Read more on Footwear News.

September 30, 2020

BUFF® Expands on Filter Mask Offerings with New Filter Tube

SANTA ROSA, California (Sept. 30, 2020) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes is proud to officially announce the launch of its BUFF® Filter Tube. The new accessory is the second offering in BUFF®’s filtered mask collection that...

September 30, 2020

Last Call for Entries: BOGS Design-a-Boot Contest Ends October 9th

Portland, OR (September 30, 2020) - BOGS, the footwear brand known for innovative materials and original prints, is issuing a final call for all creative adults and children to submit their original artwork for the brand’s bi-annual Design-a-Boot contest. As the October 9th deadline draws near, fans can send their...

September 30, 2020

Melanie Webb to Teach Premier Mother Nature’s Gym Outdoor Fitness Retreat Jump-Start Workshop

(Park City, Utah) – Retreat facilitator and author Melanie Webb announces the release of her new fitness education course Mother Nature’s Gym Outdoor Fitness Retreat Guide Certification and supporting Jump-start Workshop. The course will be kicked-off with a live jump-start workshop in Park City, Utah. The course combines functional exercises...

September 26, 2020

College Kids Are Flocking to Outdoor Education Programs

Many students would rather be outside than stuck on Zoom all day—and most programs can't keep up with the surge in demand. Read more on Outside.

September 9, 2020

The XTERRA Podcast, Ep6 with Paula Reid Available Now

Honolulu, HI (September 9, 2020) - She has cycled through 50 countries and done a good deed in each, skied to the south pole, sailed around the world, and streaked through towns. Paula Reid is an advocate for knowingly going into the unknown, a master of adventure psychology, and a...

September 9, 2020

PrimaLoft® Bio™ To Launch with over 15 Brand Partners this Fall

LATHAM, N.Y. (August, 2020) – PrimaLoft, Inc., the leader in advanced material technology, is partnering with more than 15 outdoor sports, fashion, lifestyle and home furnishing brands to introduce PrimaLoft® Bio™ to consumers, this fall. PrimaLoft Bio is the first biodegradable*, 100% recycled synthetic insulation and performance fabric. “The prevalent...

September 8, 2020

Uncharted Supply Co. Celebrates National Preparedness Month with Their Best Sale of the Year

PARK CITY, UT (Sept. 8, 2020) - From the COVID-19 pandemic to riots and natural disasters sweeping the nation, there’s never been a better time to get equipped for the unexpected. In honor of National Preparedness Month, preparedness-focused adventure brand, Uncharted Supply Co. announces the launch of their first-ever September...

September 8, 2020

ORCA Coolers Expands Offerings for Fall 2020 with Vino Tumbler and Soft-Sided Coolers

NASHVILLE, TN. (Sept. 8, 2020) — A brand created by outdoor enthusiasts for outdoor enthusiasts, ORCA (Outdoor Recreation Company of America) announces the launch of its all-new ORCA Vino wine tumbler and two soft-sided coolers, the ORCA Walker 20 and ORCA Walker Tote. “Our customers have been asking for a...

September 8, 2020

Altexa & GHS Holdings Announce Launch of HDry Brand® in North America

Bethel, CT (September 8, 2020) - This week, Altexa srl and GHS Holdings announced the launch of the HDry® brand in North America. HDry is the most advanced technology for waterproofing outdoor products through direct (3D) lamination of a waterproof/breathable membrane. HDry’s entrance into the North American market means more...

September 8, 2020

State-of-the-Art Design with Nature’s Toughest Material: PMI’s Stanley Brand Introduces the Titanium Series

SEATTLE, WA (September 8, 2020) – Stanley, a PMI Worldwide brand, is launching its most premium, lightweight drinkware, the all-new Titanium Series with TiVac™. The series infuses the brand’s pioneering double-wall vacuum insulation with nature’s most durable yet lightweight material: titanium. The new series features three uniquely designed drinking vessels...

September 3, 2020

KÖE Organic Kombucha Brings Fruit-Forward Flavor to All SoCal 7-Elevens

LOS ANGELES – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can – will be available at all 7-Eleven stores in Southern California this September. KÖE, which is based in Los Angeles, will introduce their popular Lemon Lime, Strawberry Lemonade, and Mango flavors at 1,300+ locations. “We’re so...

September 3, 2020

Salomon Introduces its First Recyclable Performance Running Shoe, Index.01

ANNECY, France (Sept. 3, 2020) — Salomon, the global leader in trail running and winter sports equipment, unveils the Index.01, a ready-to-recycle performance road running shoe. The shoe is the result of three years of research and development at Salomon’s Annecy Design Center in the French Alps, developed to reduce...

September 2, 2020

Fenix’s Launches Two New Everyday Carry Flashlights: The E12 V2.0 AA Flashlight and the E28R Rechargeable Flashlight

Fenix Lighting is pleased to announce the launch of two new flashlights: The E12 V2.0 and the E28R. While each light is powered in different ways, both are designed to be everyday carry flashlights with bright LED outputs. With incredibly user-friendly and convenient features like long runtimes, portable sizes, tough...

September 1, 2020

Verde Brand Communications and the Multi-Channel Marketing Academy Announce New Webinar Series

DURANGO, Colo. (September 1, 2020) - The Multi-Channel Marketing Academy, an eight-week immersive online marketing course presented by Verde Brand Communications, announces a new webinar series throughout the month of September. The series kicks off on September 9, 2020, with a Holiday Summit - How consumer behavior trends are reshaping...

September 1, 2020

Kahtoola Launches EXOspikes™ Footwear Traction Designed to Keep you Active Outside on Winter Trails, Roads, and Everything in Between

Flagstaff, Ariz. (September 1, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce the launch of its new cross-terrain traction product, EXOspikes™. Now available at outdoor retailers and Kahtoola.com, EXOspikes are the first footwear traction product to truly serve the versatile needs of trail...

September 1, 2020

Primus Makes the World’s Best Camp Stoves Even Better for Spring 2021

LOUISVILLE, Colo. (Sept. 1, 2020) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, unveils a 2021 collection that delivers on user experience and environmental stewardship, incorporating bio-plastics, improved ergonomics and heightened performance across its collections designed for a broad range of outdoor enthusiasts....

September 1, 2020

Snow Peak USA Opens the Doors to its New US Headquarters and Retail Flagship in Portland, Oregon

Portland, OR – September 1, 2020 – Built around the concept of “Dwelling Outdoors Together,” Snow Peak is pleased to welcome its community inside to a new US Headquarters and retail flagship; hosting its Grand Opening on the weekend of September 11th at 404 NW 23d Ave in Portland, Oregon....

September 1, 2020

HitchFire Brand Launches with the Introduction of the Forge 15 Hitch-Mounted Grill

September 1, 2020 (Santa Cruz, CA) – From the founders  of Tepui, the leader in roof top tents,  comes HitchFire Grills, creator of the world’s first purpose built hitch-mounted grill daring you to Grill Where No One Has Grilled Before™. Made for all outdoor enthusiasts seeking to explore off the beaten...

September 1, 2020

Meet the Future of Sneakers: The Deckers X Lab K-ST 21

GOLETA, Calif. - September 1, 2020 - Deckers X Lab, the innovation department of Deckers - owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® - today announces the launch of the K-ST 21 “hypersneaker,” a whole new breed of sneaker designed to make motion more efficient...

September 1, 2020

Balega Launches New Reflective Enduro Sock for Fall 2020

DURHAM, N.C. (September 1, 2020) — Balega International, a leading sock brand in the run specialty market, offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly approaching and daylight becoming more scarce, many runners run at night or early in the...

August 27, 2020

Diamondback Expands Haanjo Gravel Bike Collection

KENT, Wash., (August 27, 2020) — Diamondback Bicycles is furthering its commitment to exploring the road less traveled with the introduction of new gravel and adventure bikes. Defined by versatility and premiere capabilities on road or dirt, the Haanjo gravel and adventure bike collection will feature eight new and updated...

August 27, 2020

Filson and Ducks Unlimited Launch Limited Edition Collection

SEATTLE, Wash. (August 27, 2020)– Filson and Ducks Unlimited, two iconic American heritage brands, today announce a limited edition collection of co-branded products. The collaboration supports Ducks Unlimited’s vision and steadfast commitment to wetlands conversation by offering classic Filson products branded with officially licensed Ducks Unlimited graphics and logos. “Both...

August 27, 2020

Trifecta Partners with Onegevity Health and Thorne to Offer End-to-End Personalized Nutrition

AUGUST 27, SACRAMENTO – Today, Trifecta, the nation’s largest organic meal delivery service, is announcing its new partnership with Onegevity Health, and Thorne, two  health and technology companies that are disrupting prevention and wellness, to offer end-to-end personalized nutrition solutions. As the leading multi-omic health intelligence platform using research-grade evaluations...