August 4, 2020

Meet the Newest Fenix Product: The E01 V2.0 AAA Flashlight

Fenix Lighting’s newest E01 V2.0 AAA flashlight is officially out! This high performing AAA flashlight is equipped to handle all of your day to day lighting needs. Built with an impressively high lumen throw despite it’s smaller build, keep the E01 V2.0 on hand at all times for easily accessible...

July 29, 2020

Evolv Donates $50,000 To DEI Organizations From Proceeds of the 2021 Zenist Collab Presale

Orange County, Calif. (July 2020)- Evolv, the southern California modern climbing company rooted in progression and creative self-expression, today announced that it has donated $50,000 to five different DEI organizations focused on diversity in climbing after the wildly successful recent presale of its new Ashima X Brain Dead Zenist shoe....

July 29, 2020

More Bites, More Fun: Honey Stinger Reinvents a Classic with New Mini Waffles

STEAMBOAT SPRINGS, Colo. (July 29, 2020) —Honey Stinger, the honey-powered sports nutrition brand, today introduces Mini Waffles, a bite-sized, snackable version of its best-selling classic Honey and Vanilla Waffles. Easily packable and ready to enjoy in any setting, Mini Waffles are a versatile snack for everyday and every activity alike, from...

July 29, 2020

Sports Technology Company FORM Announces Immediate Availability of Open Water Features For Smart Swim Goggles

Vancouver, BC, July 29 — FORM, the direct-to-consumer sports technology company behind the FORM Smart Swim Goggles, today announced the launch of a free firmware update which enables swimmers to access open water features by connecting the FORM goggles to their compatible Garmin® smartwatch or Apple Watch. Available immediately, the update gives...

July 28, 2020

With Earliest Detection of the Eastern Equine Encephalitis (EEE) Virus in 20 Years, Experts Recommend Insect Repellent as Key to Protection

LITTLETON, N.H. (July 28, 2020) – The United States saw a resurgence of EEE in 2019, with an uptick in human cases of the deadly virus in the Northeast, Gulf Coast and Upper Midwest. Earlier this month, Massachusetts reported the first EEE-positive mosquitoes–the earliest the virus has been detected in mosquitoes...

July 28, 2020

Teva and Cotopaxi Team Up to Create a Sustainable Collection

(GOLETA, Calif.) July 28, 2020 – Teva®, a division of Deckers Brands (NYSE: DECK), is excited to announce an adventure-ready collaboration with fellow outdoor brand and benefit corporation, Cotopaxi. The Teva x Cotopaxi collection is a celebration of a shared commitment to do better for people and the planet with...

July 28, 2020

National Park Trust Launches Buddy Bison Creative Learning Program to Bring Parks to Title I School Students

Washington, D.C. (July 28, 2020) – With so much still unknown about what education will look like for the 2020/2021 school year, National Park Trust announces the launch of a robust distance-learning initiative based on its renowned Buddy Bison School Program which for more than a decade has provided fully...

July 22, 2020

Hydro Flask Introduces Day Escape™ Soft Coolers

Bend, OR (July 22, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its new Day Escape™ Soft Cooler products, delivering up to 36 hours...

July 21, 2020

BOGS° Footwear Introduces Fresh Styles, Expanded Collection and New Partnerships for Spring 2021

Portland, OR (July 21, 2020) - BOGS, the footwear brand known for innovative materials and original prints, plans to introduce a new backyard boot for men as well as a casual collection for women and kids for spring 2021. In addition to continuing a national partnership with 4-H into 2021,...

July 20, 2020

Osprey Announces New Styles and Full Series Update to Multi-Sport Talon/Tempest Series for Spring 2021

Cortez, CO – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, today announced a full series update to their versatile Talon/Tempest series including new styles, a new injection-molded, ridged-foam AirScape backpanel and more durable, sustainable fabrics. One of the most versatile technical pack series ever created, Talon/Tempest is...

July 20, 2020

ECCO USA Offers Exclusive to Outdoor Specialty Retailers: New X-TRINSIC Water Sandal

Londonderry, NH  (July 20, 2020) – In further support of its outdoor specialty retail partners, ECCO Outdoor is offering their new X-TRINSIC water sandal exclusively to the outdoor specialty channel in the US for spring 2021. At a price point of $100 MSRP, constructed of premium materials, and featuring ECCO’s legendary...

July 14, 2020

ReSport partners with USRowing for “Row the Great Lakes” Challenge

Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, has partnered with USRowing to launch "Row the Great Lakes" this week. Starting Wednesday, participants will be able to log meters toward virtually rowing from Chicago to Toronto via Lake Michigan,...

July 13, 2020

Ombraz Introduces Fresh New Styles to Its Lineup of Armless Sunglasses

Bellevue, WA – July 13, 2020 –Ombraz Sunglasses, the brand changing the sunglass landscape, is ready to ramp up the armless sunglass revolution with two new styles: the Dolomite and the Leggero. With these additions, Ombraz’s lineup of armless shades continues to buck the antiquated sidearm trend and deliver stylish,...

July 1, 2020

FORLOH Launches Technology-Driven ‘Made in America’ Apparel Brand for Hunting, Fishing and Outdoor Markets

WHITEFISH, Mont. (July 1, 2020) — For the first time in decades, premium technical apparel that’s made in America pairs with the best technology on the market thanks to FORLOH, a new direct-to-consumer hunting, fishing and outdoor brand that is launching July 3, 2020. In addition to unveiling FORLOH.com, the...

June 30, 2020

Adventure® Medical Launches RapidPure® Water Purifier Products with Over 99.99% Virus Protection and Industry-leading Flow Rates for Safe, Great Tasting Water

LITTLETON, N.H. (June 30, 2020)— Adventure® Medical announces the launch of RapidPure®, its collection of water purification products promising best-in-class flow rates, advanced purification technology with virus protection and lightweight, easy to use designs. Available in five options to fit the needs of any outdoor adventurer, RapidPure® water treatment products...

June 30, 2020

Pacific Northwest-Based Ombraz Sunglasses Partners with Darby Communications

Bellevue, WA – June 30, 2020 –Ombraz Sunglasses, the mastermind behind the world’s most practical and durable sunnies, is thrilled to announce its partnership with fellow dynamic business Darby Communications. As Ombraz’s PR agency of record, Darby Communications will amplify the brand’s lineup of stylish armless shades, increasing its media...

June 30, 2020

ORTOVOX Celebrates 40 Years Equipping Alpine Adventure with Expanded Spring Collection for 2021

LONGMONT, Colo. (June 30, 2020) – ORTOVOX, the global expert in avalanche safety equipment and technical wool for mountain sports, celebrates its 40th anniversary with the launch of its Spring 2021 collection. Founded in 1980, ORTOVOX has long been a leader in the year-round pursuit of alpine activities. The new line builds upon these areas of expertise and includes...

June 30, 2020

Co2uT Announces Knight Composites as Official Wheel Sponsor

FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. A...

June 24, 2020

Meet Two New Products from Fenix: The E03R Keychain Flashlight and the LR35R 10000 Lumen Flashlight

Fenix Lighting is proud to be releasing not one, but two exciting new and very different flashlights. The E03R keychain flashlight and the LR35R rechargeable flashlight are both astoundingly bright for their respective sizes, user-friendly, and are packed full of distinctive features. While each product serves different purposes, Fenix built...

June 17, 2020

WANDRD Releases the FERNWEH Backpacking Bag & ROUTE Chest Pack on Kickstarter

Salt Lake City, UT (June 17, 2020) - In German, fernweh (FEIRN-Veyh) means "farsickness," or a longing for a far off place — a feeling all too familiar for many of us right now. With this farsickness and wanderlust in mind, WANDRD launched their first backpacking pack, the FERNWEH, on Kickstarter...

June 16, 2020

New Gregory Paragon, Maven backpacks earn top awards from Outside, Backpacker, Popular Mechanics magazines

SALT LAKE CITY, Utah (June 16, 2020)– Scoring a trifecta of awards for Spring 2020, the Gregory Paragon and Maven, the newest lightweight category backpacks from Gregory Mountain Products, earned accolades for versatility and functionality from testers with Outside, Backpacker and Popular Mechanics magazines. In April and May, Outside Magazine...

June 9, 2020

Nature’s Path Vows to Save The Turtles with SEE Turtles Partnership For World Sea Turtle Day

Richmond, B.C. (June 9, 2020) – Nature’s Path – the leading family-owned organic breakfast and snack food company – is celebrating World Sea Turtle Week on June 8-June 16 2020 – starting with World Oceans Day and culminating on June 16 with World Sea Turtle Day. Nature’s Path multifaceted giveback...

June 9, 2020

Protekt Launches Wellness Products Focused on Getting People Outdoors

SAN DIEGO (June 9, 2020)– Protekt Products, a new brand founded by two military veterans and renowned waterman Mark Healey, today launches its line of nutritional supplements and reef-safe zinc oxide sunscreen to arm people around the world with the tools they need to optimize health and get outside. The...

May 18, 2020

Ruffwear Summer 2020 Product Line Now Available

BEND, OR (May 18, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, introduces their new summer line including a redesigned sleeping bag and pad, a convenient solution for carrying full pick up bags, a collaborative artist...

May 18, 2020

Nuun Hydration Debuts New 3-Part Performance Supplement System, The Podium Series

SEATTLE May 18, 2020 – Today the functional hydration company, Nuun, launches their newest product suite, The Podium Series. Designed for high effort and high-performance exercise, The Podium Series consists of three formulas: Nuun Prime, Nuun Endurance and Nuun Recover. Each of these is intended to meet the specific physiological...