October 13, 2021

The Conservation Alliance Welcomes the Public Lands Fund as its Newest Pinnacle Member

BEND, Ore. (October 13, 2021) /OUTDOOR SPORTSWIRE/ -  The Public Lands Fund, a program of The DICK’S Sporting Goods Foundation, joins The Conservation Alliance as its newest Pinnacle member. As a Pinnacle member of The Conservation Alliance, the Public Lands Fund contributes $100,000 annually into the Alliance’s conservation funding program....

October 12, 2021

BCA Announces Access for All Campaign to Support Growing, Healthy Backcountry Communities

BOULDER, Colo.—Backcountry Access (BCA) is pleased to announce its new Access For All campaign geared toward ensuring that more backcountry users have better access this coming winter and beyond. The mission of the BCA Access for All campaign is to promote the growth of healthy backcountry communities by supporting several...

October 12, 2021

Ascent Protein Announces Partnership with Forging Youth Resilience (FYR)

DENVER, COLORADO - October 12, 2021 - This week, Ascent Protein announced a partnership with Forging Youth Resilience (FYR). From now, through the end of October, Ascent Protein will be offering the option to donate directly to FYR at check out on ascentprotein.com. FYR is a 501(c)(3) nonprofit organization that...

October 6, 2021

Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec

STOCKHOLM (October 6, 2021) -- Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with Polartec®. Specifically, this marketing initiative, in partnership with a media...

October 6, 2021

Astral Pays Homage to Iconic and Influential Green River with Limited Edition Lifejacket

Asheville, NC – October 6, 2021 –  Astral, manufacturer of industry-leading PFDs and footwear, is proud to unveil its latest limited edition lifejacket, the LE Heron GreenJacket: a tribute to the iconic Green River that has played such a formative role for Astral, its employees, and whitewater kayaking as a...

October 4, 2021

REI launches REI Cooperative Action Fund to scale investment in the outdoors

SEATTLE, Oct. 4, 2021 /PRNewswire/ -- REI is launching a new community-supported public charity to harness the collective power of its 20 million members to fight for a more equitable and inclusive outdoor community. For the first time in the co-op's 83-year history, the REI Cooperative Action Fund will allow co-op members, employees and the...

October 4, 2021

Zeal Optics, Weston & Smartwool Unite to Support National Forests with Backwoods Fellowship

October 4, 2021 – BOULDER, Colo. – In a joint effort of stewardship, Colorado-based Zeal Optics, Weston and Smartwool have teamed up with artist John Fellows and the National Forest Foundation to breathe new life into our forests, to raise awareness around the plight of our public lands and restore...

October 1, 2021

Primus Introduces New Drinking Bottle Colorway in Support Of LGBTQI Community

LOUISVILLE, Colo. (Oct. 1, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative outdoor cooking products, announces the launch of the Klunken Rainbow bottle, a new colorway in the Klunken family of drinking bottles that is dedicated to raising awareness for the lesbian, gay, bisexual,...

September 30, 2021

Oboz Footwear hits 4 million tree mark with Trees for the Future

Bozeman, Mont. — Since 2007, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, has planted a tree for every pair of its footwear sold. To date, it has planted over 4 million trees through its One More Tree program, created in partnership with Trees...

September 28, 2021

Snowsports Industries America Partners with the Share Winter Foundation to Get More Kids on Snow

Park City, Utah (September 28, 2021) – According to 2020-2021 snowsports participation data, 69 percent of winter sports participants are white. This is in stark contrast to recent 2020 census data which reveals that more than 40% of Americans now identify as one or more racial and ethnic groups, and...