Superfeet Founder and Insole Innovator, Dennis Brown, Passes Away at 96

January 6, 2022

Founder of Superfeet Worldwide and Northwest Podiatric Laboratory remembered for contributions to industry, company, and many individual lives

FERNDALE, Wash. (Jan. 6, 2022) /OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader and innovator known for the essential life-changing shape under every foot, sadly announces the passing of founder Dennis Brown on December 31, 2021. A highly decorated soldier, entrepreneur, inventor, teacher, and loyal friend, Brown passed away peacefully at his home in Blaine, Washington, at 96.

With the goal of bringing affordable and meticulously engineered podiatric orthotics to the public, Brown and his partner, Christopher Smith D.P.M., formed the Superfeet company in 1977. Combining the knowledge learned from their work at Northwest Podiatric Laboratory they sought to bring an affordable over-the-counter insole to the general public. Today, Superfeet is regarded as one of the leading aftermarket insole companies globally.

“In addition to helping create an entire insole industry, Dennis lived a storied life, impacting the lives of countless friends and employees,” says John Rauvola, President and CEO at Superfeet. “From becoming one of the first people to parachute behind enemy lines in World War II, to nearly representing Britain in both boxing and soccer in the 1952 Olympics, to establishing more than 60 orthotic product patents, Dennis was a truly inspiring human being. He led a life by a set of core values and will be greatly missed by anyone who had the pleasure of knowing him.”

Living up to his mantras of ‘Don’t Be Greedy’ and ‘Make Others Around You Successful’, Brown ensured Superfeet was not only producing life-changing products but building a culture where people come first. He also helped establish numerous student scholarship programs for deserving students with his wife, Audrey. Brown is survived by Audrey, his wife of 35 years, his many close friends, and the hundreds of employees that benefited from his entrepreneurial success.

In honor of Brown, donations are being accepted at the Fisher House Foundation. The Fisher House Foundation builds comfort homes where military & veteran families can stay free of charge at military and Veterans Affairs medical centers around the world while a loved one is in the hospital. More information about Fisher House and how to donate can be found at www.fisherhouse.org.

For media inquiries, please contact Rob Steffens, rob.steffens@rygr.us.



For more than 40 years, Pacific Northwest-based Superfeet has been creating innovative insoles featuring the Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief, and performance. Today, through the latest advancements in 3D-printing technology, Superfeet is breaking down barriers associated with custom products by providing easier access to state-of-the-art personalized fit. Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit superfeet.com.