November 10, 2020

Cascade Designs Continues Partnership with Big City Mountaineers for 2021

SEATTLE, Wash. (November 10, 2020) - Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, announces today a continued partnership with Big City Mountaineers (BCM), an organization committed to breaking down barriers to outdoor access for youth by providing free, fully-outfitted, and professionally-led...

November 9, 2020

Ascent Protein Launches Veterans Day Partnership with NFL’s Christian McCaffery

DENVER, COLORADO - November 9, 2020 - This week, Ascent Protein announced a joint Veterans Day Partnership with Christian McCaffrey’s charity arm, 22 and 54 Together, to support U.S. Veterans. From October 30th – Veterans Day (November 11, 2020), Ascent will be donating 20% of all profits toward Patriot PAWS,...

November 5, 2020

Climbing with Refugees: Mammut Becomes a Partner of the Non-Profit Organization Climbaid

United by their shared passion for mountain sports and climbing, MAMMUT and the Swiss non-profit organization ClimbAID are embarking on a partnership designed to allow people affected by war, poverty and displacement to discover the joy of climbing. This long-term cooperation will focus on the implementation of humanitarian projects in...

October 28, 2020

Electrolit Donates Nearly One Million Dollars in Hydration Beverages to Support COVID-19 Frontlines

CERRITOS, Calif. (October 28, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has donated over $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout Illinois, New York and Florida. The donation marks the brand’s second massive contribution to frontliners...

October 22, 2020

Adventure Ready Brands Announces ‘Adventure Ready Girls’ Initiative to Increase Girls’ Outdoor Participation

LITTLETON, N.H. (Oct. 22, 2020) — There is a double-digit gender gap in outdoor participation between boys and girls, and outdoor products company, Adventure Ready Brands will tackle this disparity by getting 1 million girls outside by 2025 through an initiative called Adventure Ready Girls. Adventure Ready Brands seeks to...

October 15, 2020

The North Face Puts $7 Million Toward Diversifying the Outdoors

The North Face, as part of its new global “Reset Normal” initiative, is pledging $7 million through the Explore Fund Council, a global fellowship program in partnership with Emmy winner screenwriter, producer, and actor Lena Waithe and climber and Academy Award winner director Jimmy Chin. Read more on The Cut.

October 15, 2020

Darby Communications and Status Forward Announce Socially-Driven 2021 Stand Up Initiative

Asheville, NC – Oct. 15, 2020 – Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the Stand Up team is proud to expand their pro bono program to also include nonprofits...

October 15, 2020

San Juan Mountains Association Brings Buzzword of Shared Stewardship to Life

Durango, CO - October 15, 2020 - As Americans head outside in droves to recreate safely during the COVID-19 pandemic, public lands have never been more popular–or more vulnerable to the impact of human visitors. But the San Juan Mountains Association (SJMA) has a plan for those human visitors, from age 6...

October 12, 2020

Member Companies of The Conservation Alliance Team Up to Protect Wild Places

Bend, Ore., October 12, 2020– A coalition of 14 companies have joined together to share their commitment to conservation by participating in The Conservation Alliance #WeKeepItWild campaign. From October 12-18, participating companies will donate five-percent of online sales to The Conservation Alliance. Funds raised during this campaign will help the...

October 8, 2020

Lizard Skins continues Outdoor Trail Grant Program in 2020

American Fork, Utah (October 8, 2020)— Lizard Skins, one of the industry leaders in cycling grips and road tape, is continuing its long history of supporting trail construction and maintenance. In the last two years, our grants have helped build and maintain trails at Brian Head Resort, Cumberland State Park,...