PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 17, 2025
OMA Kicks Off 6th Media Show, Welcoming North Carolina-Based Nonprofits to Share Their Stories and Highlight Ongoing Hurricane Helene Relief Efforts
LAKEWOOD, CO (February 17th, 2025 ) /OUTDOOR SPORTSWIRE/ - The Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is kicking off its 6th media show this month, running February 19-20, 2025. This season,...
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February 17, 2025
Hytro Enters Professional Cycling With Soul Quick-Step Partnership to Enhance Recovery and Performance
LONDON, UK (February 17, 2025) /OUTDOOR SPORTSWIRE/ - Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology, used by over 200 professional sports teams, are thrilled to announce an exciting new partnership with Soudal Quick-Step cycling team. This collaboration marks Hytro’s first step into the world of cycling and...
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February 17, 2025
Outdoor Media Summit Announces Aaron Bible as New Event Director
Bentonville, AR (February 17, 2025) /OUTDOOR SPORTSWIRE/ – Outdoor Media Summit (OMS), the leading conference for outdoor journalists, content creators, and brand marketers, announced a new Event Director for this year’s show in Durango, Colorado, October 27-29, 2025, and for more exciting growth ahead. Veteran outdoor industry journalist and media...
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February 14, 2025
Casting Into New Waters: Snow Peak Enters the Fly Fishing Market with New Apparel and Equipment
Portland, OR – February 14, 2025 /OUTDOOR SPORTSWIRE/ - Snow Peak, the renowned Japanese camping brand with a 65-year legacy, is proud to introduce Epic Fly Fish, a premium fly fishing brand built on craftsmanship, authenticity, and a deep passion for the sport, as part of its new fly fishing...
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February 14, 2025
Outdoor Retailer Launches Industry Day at Outdoor Retailer June 17, 2025
SALT LAKE CITY (FEB. 11, 2025) /OUTDOOR SPORTSWIRE/ – Outdoor Retailer, North America’s leading business to business events for the one trillion dollar outdoor industry, today announced the launch of Industry Day at Outdoor Retailer, a half-day conference fostering meaningful conversations around the most pressing issues facing the outdoor community....
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February 14, 2025
Black Diamond Equipment Issues Recall for Recon LT Avalanche Transceiver
SALT LAKE CITY, UT (February 14, 2025) /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment®, in conjunction with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada, is recalling the Black Diamond Recon LT avalanche transceiver and related avalanche safety sets due to a corrosion issue that may cause it to...
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February 14, 2025
La Sportiva Expands Ski Boot Lineup with the New Kilo XTR and Sender for Fall 2025
BOULDER, Colo. (Feb. 14, 2025) /OUTDOOR SPORTSWIRE/ —La Sportiva, makers of the world’s finest mountain gear, today announced two new ski boot models for Fall 2025: the Kilo XTR and the Sender. The Kilo XTR builds on the success of the award-winning Kilo, refining its lightweight construction while increasing downhill...
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February 13, 2025
Tifosi Optics Partners with Outdoor Enthusiast Leah van der Linden
Watkinsville, GA (February 13, 2024) /OUTDOOR SPORTSWIRE/ — Tifosi Optics, recognized for its commitment to high-performance eyewear, is proud to announce Leah Van der Linden as the newest ambassador to join its growing team. Leah, a passionate cyclist based out of Boulder, Colorado joins Tifosi’s ambassador team to inspire and...
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February 13, 2025
evo Hotel Tahoe City to Open Doors March 1
SEATTLE, WA. (Feb. 13, 2025) /OUTDOOR SPORTSWIRE/ – evo, the global outdoor experiences company, will officially welcome guests to their newest hotel, evo Hotel Tahoe City, on March 1. To celebrate the opening, evo Hotel Tahoe City is offering a special grand opening promotion featuring 25% off best flexible rates...
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February 13, 2025
NEMO Announces 2025 Partners
Dover, NH. (February 13, 2025) /OUTDOOR SPORTSWIRE/ — Outdoor gear manufacturer NEMO Equipment’s list of partners for 2025 is a clear reflection of the brand’s continued focus on innovation, community, and sustainability. These key partnerships emphasize access, advocacy, inclusivity, and conservation and support NEMO’s overarching efforts to get more folks...
