PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 21, 2016
Dare 2b Introduces New Layers Collection for Fall 2017
Portsmouth, NH (December 21, 2016) - Dare 2b is proud to announce their new Layers collection for fall 2017. Featuring sweaters, softshells, core stretch pieces and fleece styles that offer varying levels of technical protection. The Layers collection features Dare 2b’s Ilus Core Stretch, a super comfortable 4-way stretch fabric for freedom of movement and...
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December 19, 2016
RovR Products, Colorado Manufacturer of Premium, Made in the USA Coolers, Signs Verde Brand Communications for PR Support
Boulder, Colo (Dec. 19, 2016) – RovR Products, creators of the first premium, made in the USA camping cooler with all-terrain capabilities, is signing Verde Brand Communications as their communications agency of record. Verde will handle all aspects of RovR public relations support during their North American launch and beyond, effective immediately....
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December 19, 2016
Mountain & Adventure Film Festival Features Clif Bar
LOS ANGELES – December 19, 2016 – The Mountain & Adventure Film Festival announces that 2017 Supporting Partner, Clif Bar, will be featured across the festival the week of December 19th. As a part of the partnership, one eligible pass holder will win a one year supply of Clif Bar’s Nut Butter Bars. The...
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December 15, 2016
Katadyn BeFree Wins Runner’s World Gear of the Year
Minneapolis, Minn. (December 15, 2016) — The Katadyn BeFree earned the prestigious Gear of the Year award from Runner’s World for its ultra-light, compact design and trusted filtration performance. The Swiss leaders in water filtration and purification partnered with SoftFlask™ technology leader Hydrapak® to create an ultra-light .6L water filtration system that can pack down to fit into any sized...
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December 15, 2016
National Geographic Adventure Awards Petzl ALTITUDE Gear of the Year
SALT LAKE CITY, Utah (December 14, 2016) — The Petzl ALTITUDE harness earned a prestigious Fall/Winter 2016 Gear of the Year award from the National Geographic Adventure for its innovative and weight-saving construction. National Geographic Adventure wrote “Petzl’s Altitude strips away all the unnecessaries and delivers a minimalist but effective harness for ski mountaineering and other alpine pursuits when...
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December 15, 2016
Mountainsmith Brings it Back Home with Limited Edition Colorado-Made Tyrol Packs
Golden, CO — Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has announced the debut of their limited edition Tyrol pack. The new Tyrol packs are handmade in Boulder, CO from 100% up-cycled material, and each one is numbered and marked with the initials of the person who built it....
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December 14, 2016
Hi-Tec Socks Launches on TheComfortSock.com
Winston Salem, NC (December 14, 2016) - Hi-Tec Socks, one of the leaders in sports and outdoor accessories, is proud to announce a new online presence with their inclusion by trusted online retailer, TheComfortSock.com. Hi-Tec Socks is the brand of choice for the outdoor lifestyle on TheComfortSock.com. Featured among other innovative brands...
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December 14, 2016
Mountain Equipment Names Alpine Sports Company as Sales Representative in California, Arizona and Nevada
Mountain Equipment, designer and manufacturer of outdoor apparel and accessories, announced today that Alpine Sports Company has been appointed as the company’s sales representative in California, Arizona and Nevada. Alpine Sports Company, headed by Tom Lane has worked with numerous ski, sports and outdoor dealers in the Southwest. For more...
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December 14, 2016
Dare 2b Introduces New Black Label Collection for Fall 2017
Portsmouth, NH (December 14, 2016) - Refined from it’s successful first season, Dare 2b Black Label offers the most premium ski wear collection in the range. For the high performing fashion elite, the range contains the most technical fabrics combined with the latest trends and luxury fittings to combat the most...
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December 13, 2016
Mountain Khakis® Expands Use of Organic Cotton and Recycled Materials for Fall 2017, Debuts Sophisticated Urban Styles
JACKSON HOLE (December 13, 2016) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, has increased its use of organic cotton and recycled polyester for fall 2017. Legacy pieces such as the iconic Original Mountain Pant now use 100% organic cotton, while the popular Old Faithful collection is entirely composed of recycled polyester. Aligning with the...
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December 13, 2016
Yoga on Gaia Launches Morning Ritual Experience
LOUISVILLE, Colo. (December 13, 2016) — Gaia, the world’s largest resource of conscious media, announces its new yoga experience Morning Ritual. Featuring some of Gaia’s most coveted teachers, Morning Ritual includes two yoga series’—Sunrise Yoga and Yoga Every Day—designed to inspire, encourage and craft healthy personal transformations through the practice of a yoga morning ritual. “Gaia is dedicated...
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December 13, 2016
TREW Opens Retail Space and Moves Into New Offices in Portland, OR
TREW, designers and builders of style-inspired, performance outdoor apparel, announce the grand opening of their new retail space in SE Portland, with attached offices for the growing operations. The new store will open late December 2016 and will be staffed by TREW employees who know the brand and the lifestyle...
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December 12, 2016
Mountain & Adventure Film Festival Features Evolv Sports
LOS ANGELES – December 12, 2016 – The Mountain & Adventure Film Festival announces that 2017 Supporting Partner, Evolv Sports will be featured across the festival the week of December 12th. As a part of the partnership, two eligible pass holders will each win two pair of shoes, (one pair of Lifestyle Shoes and...
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December 12, 2016
Wilderness Systems Launches Dynamic Tri-Powered Radar Kayak at Specialty Retail Stores Nationwide
GREENVILLE, S.C. (December 12, 2016) — Wilderness Systems today announced the arrival of the exceedingly versatile, tri-powered Radar 135 kayak at specialty retail stores—with the smaller Radar 115 arriving later this month. “The Radar is the culmination of anything and everything a kayak angler would want or need in a fishing kayak,” said Evan Lyendecker, marketing director...
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December 12, 2016
Strafe Ambassador Thayne Rich Wins Breakout Performance at 17th Annual Powder Awards
BRECKENRIDGE, Colorado – Strafe Outerwear ambassador Thayne Rich accepted the “Breakout Performer” honor for his part in Level 1 Productions’ film, Pleasure, at the POWDER Awards on Thursday, December 8. Rich is a first-time winner at the POWDER Awards, the most prestigious ski awards show of the year, which celebrates...
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December 12, 2016
VOORMI® Introduces PHASE-HVis™ Technology
VOORMI®, a developer of highly engineered proprietary textiles for performance apparel, is looking to brighten the future of wool. Literally. Leveraging the company’s proprietary Precision Blending capabilities, VOORMI’s new PHASE-HVis™ Technology delivers a range of brilliant color and high visibility options previously unavailable for performance wool garments. VOORMI’s PHASE-HVis™ Technology...
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December 12, 2016
Leave No Trace Center for Outdoor Ethics Announces 2017 Hot Spot Locations for its Leave No Trace in Every Park Program
December 12, 2016 (Boulder, Colo.) With more than 12 billion people visiting public lands each year, the need for Leave No Trace outdoor education is greater than ever before. As part of the Leave No Trace Center for Outdoor Ethics’ Leave No Trace In Every Park program, the Hot Spot initiative is...
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December 9, 2016
Just Drop It In! GoPure Introduces First Portable Water Purifier and Enhancement Accessory Compatible With Any Reusable Water Bottle
Wilton, CT (December 9, 2016) – Bloc Enterprises, LLC – a specialized distribution company with a focus on innovative consumer healthcare products – is changing the way the world enjoys drinking water with the launch of their PuriBloc GoPure™ pod – the first ever portable and continuous, personal water enhancement device featuring PuriBloc’s...
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December 8, 2016
Pearl Izumi Launches Limited Edition Jersey to get you in a vacation state of mind
Louisville, Colo. (Dec. 8, 2016) - Pearl Izumi, maker of performance cycling apparel and footwear, announces the launch of a limited edition Pearl Izumi Vacation Jersey for both men and women. The inspiration for this fun tropical design came during a visit to Hawaii. The graphic represents looking at the lush flora...
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December 8, 2016
Joel Makower, Renowned Business Visionary, Sustainability Expert and Chairman of GreenBiz to Keynote Outdoor Industry Association Industry Breakfast
(Boulder, Colo.) December 8, 2016 – Ahead of next month’s Outdoor Retailer Winter Market trade show, Outdoor Industry Association (OIA), the trade association and force for the outdoor industry, releases their schedule of events and seminars. From understanding new recommended vendor sustainability standards to the implications of the election and the nation’s newly elected...
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December 8, 2016
SlingFin Meets 100K Goal and Offers Outdoor Industry Insiders One Last Investment Opportunity
Berkeley, Calif. - SlingFin, a manufacturer of premium quality backcountry and expedition tents, has met its initial goal of raising $100,000 through its partnership with Wefunder, an innovative investment platform, which allows non-accredited individuals (those whose net-worth is less that $1M) to invest as little as $100. The Wefunder platform...
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December 7, 2016
Primaloft, Inc. Introduces Primaloft® Black Insulation ThermoPlume, Blowable Synthetic with Down-Like Performance, at Outdoor Retailer Winter Market 2017
LATHAM, N.Y. (December 7, 2016) – PrimaLoft, Inc. (www.PrimaLoft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, will introduce PrimaLoft® Black Insulation ThermoPlume, the industry’s highest-performing blowable synthetic insulation with the look and feel of natural down, at Outdoor Retailer Winter Market 2017. PrimaLoft® Black Insulation...
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December 7, 2016
Pro rider founded, all women’s avalanche clinic returns for 5th year
With the first snow dusting peaks across the country, SAFE AS clinics returns to educate and inspire female skiers and snowboarders in unique, professionally taught avalanche clinics. In its fifth year, SAFE AS is conducting four women’s specific clinics as well as its first class open to guys. On December...
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December 7, 2016
Wilderness Systems Releases New A.T.A.K. 120
GREENVILLE, S.C. (December 7, 2016) – Wilderness Systems today announced the highly anticipated release of its new compact, 12-foot A.T.A.K. 120 kayak to specialty retailers nationwide. “The A.T.A.K. 120’s new abbreviated length and increased rocker makes it the ideal compact kayak for any angler,” said Evan Lyendecker, marketing director for Wilderness Systems. “It follows in the footsteps of its...
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December 7, 2016
Sweet Protection Teams Up with Verde Brand Communications
Trysil, Norway (December 7, 2016) – Sweet Protection, developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, is appointing Verde Brand Communications as its public relations and communications agency of record. As the Norwegian brand prepares to set the standard for quality and protection in the North...