PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 30, 2023
Field Station to Host No Man’s Land Film Festival in Moab for the First Time Sept. 9, 2023
SANTA BARBARA, Calif. and MOAB, Utah - August 30, 2023 /OUTDOOR SPORTSWIRE/ - Field Station Moab, an inspiring and inclusive hotel for everyday adventure, is proud to host the No Man’s Land Film Festival (NMLFF) Saturday, Sept. 9, 2023. As the premier adventure film festival for women and gender non-conforming athletes...
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August 29, 2023
Primus Outlines Pillars for Its Sustainable Improvement Program
LOUISVILLE, Colo. (August 29, 2023)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, sets forth its Sustainable Improvement Program (SIP), the guiding values that focus and evaluate the company’s sustainability and environmental footprint. SIP was born out a desire to provide the most relevant outdoor cooking products possible, with a focus on...
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August 29, 2023
The James Brand Launches First Flipper Design, The Wells
PORTLAND, OR (August 29, 2023)/OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal, everyday carry products – announced today the launch of its first true flipper design, The Wells. A testament to the dedication to blending form and function seamlessly, The Wells is proudly designed, machined, and built in...
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August 29, 2023
Pinnacle Outdoor Group elevates Sarah Maher to General Manager
MIDDLESEX VERMONT /OUTDOOR SPORTSWIRE/ – Pinnacle Outdoor Group, a leading outdoor industry sales agency, announced the promotion of Sarah Maher to General Manager this week. Maher has been operating in this new role since 2022 where she oversees strategic development and sales operations in addition to her role as the agency’s Vermont...
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August 29, 2023
Nomadix Announces the Promotion of Elyse Cornett to Brand Marketing Manager
San Clemente, Calif. – August 29, 2023 /OUTDOOR SPORTSWIRE/ – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, is pleased to announce the promotion of Elyse Cornett to Brand Marketing Manager. Cornett will be responsible for developing and executing marketing strategies that...
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August 29, 2023
Fastpacking Evolved: Outdoor Vitals Introduces New Skyline 30 Fastpack
CEDAR CITY, Utah /OUTDOOR SPORTSWIRE/ – Outdoor Vitals, the Utah based performance outdoor brand, today announced the launch of the Skyline Fastpack. Durable, light, and comfortable, the Skyline is made to handle the most arduous expeditions, from long days in the mountains to multi-day trips across desolate desert environments. Challenge UltraStretch...
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August 29, 2023
Superfeet Introduces Work & Safety Insole Category, Creating New Paths to Workplace Comfort and Injury Prevention
FERNDALE, Wash. (Aug. 29, 2023)/OUTDOOR SPORTSWIRE/ – Superfeet, global insole leader, proudly unveils a new category of insoles, Superfeet Work & Safety. The Superfeet Work & Safety insole category aims to enhance the well-being of millions of individuals whose jobs require them to be on their feet for extended hours. With the...
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August 29, 2023
COROS announces the PACE 3 GPS Sport Watch
IRVINE, California / AUGUST 29, 2023/OUTDOOR SPORTSWIRE/ – COROS Wearables Inc., makers of GPS sports wearables and training software for multi-sport athletes, today announced the launch of the PACE 3, its latest performance-focused sport wearable and successor to The PACE 2, which packs an even more powerful punch. Improving on its legendary...
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August 29, 2023
Rocky Talkie Distributes $36K to 2023 Search and Rescue Award Winners
DENVER, CO (August 2023)/OUTDOOR SPORTSWIRE/ – Rocky Talkie, in partnership with the American Alpine Club, is proud to announce the winners of the 2023 Search and Rescue Awards. To be considered for the award, Search and Rescue teams from across the country submitted their most inspiring rescue mission from the last twelve...
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August 29, 2023
Rocky Talkie Selects Purple Orange Digital as PR & Affiliate Agency of Record
DENVER, CO (August 29, 2023)/OUTDOOR SPORTSWIRE/ – Rocky Talkie, a manufacturer of best-in-class rugged two-way radios, is pleased to announce its partnership with Purple Orange Digital to handle PR and affiliate management. Founded in 2019 by friends Bryce Jones and Alex Page, Rocky Talkie enhances the backcountry experience through intuitive and ruggedly-built...
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August 28, 2023
Chaco’s Paw-sonalized Pairs for National Dog Day
ROCKFORD, Mich. /OUTDOOR SPORTSWIRE/ - Chaco Footwear, the vibrant outdoor lifestyle brand known for its iconic Z/Sandals is unleashing a campaign to celebrate life’s adventures with your four-legged friends this National Dog Day. Through the brand’s custom program, your dog will never have to leave your side (or feet) again....
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August 28, 2023
Kampgrounds of America, Inc. Launches First-Ever Beer Collaboration With Meadowlark Brewing
BILLINGS, Mont. (Aug. 28, 2023) – Two beloved Montana brands are coming together to crack open a cold one in the great outdoors. Billings-based Kampgrounds of America, Inc. and Sidney-based Meadowlark Brewing announce the launch of their handcrafted collaborative microbrew, the Happy Camper IPA, available for purchase now at select retail stores and KOA...
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August 28, 2023
686 and Nikwax® Announce Aftercare Partnership
Seattle, WA, Aug. 28, 2023/OUTDOOR SPORTSWIRE/ – Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has joined forces with 686 to provide its fans with safe and effective ways to keep their gear performing at its best over the life of the garment. "As...
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August 28, 2023
Outdoor Media Summit: Where the Outdoor Industry’s Top Brands and Media Gather
/OUTDOOR SPORTSWIRE/ - The outdoor industry’s sharpest marketers and journalists will convene in Boise, ID, September for two and a half days of education, thought leadership and networking. The conference is designed to be a VIP gathering of the industry’s media and marketing thought leaders. Attendance is capped at 200...
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August 25, 2023
Grand Design RV Celebrates Historic Milestone with Production of 250,000th Recreational Vehicle
MIDDLEBURY, Ind., August 25, 2023 /OUTDOOR SPORTSWIRE/ – Grand Design RV announced today it has produced its 250,000th recreational vehicle, demonstrating the strong affinity campers have for the company’s popular line of travel trailers, fifth wheels, and toy haulers. The company plans to mark the occasion and celebrate with their employees and...
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August 24, 2023
Alterra Mountain Company Announces Major Expansion of Deer Valley Resort
DENVER-- Alterra Mountain Company, the world’s premier mountain operating company, has announced a major terrain expansion of Deer Valley Resort that will add 3,700 acres of terrain to its world-renowned, ski-only destination located in the Wasatch Mountains in Park City, Utah. In addition, the development of a new village and...
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August 24, 2023
THOR Industries Extends Partnership with Girl Scouts of the USA
ELKHART, Ind., Aug. 24, 2023 -- Underscoring its continued commitment to promoting inclusivity in the outdoors, THOR Industries, Inc. (NYSE: THO) extended its partnership with Girl Scouts of the USA (GSUSA), the largest girl-led organization in the world, through 2025. In the multi-year partnership, THOR sponsors GSUSA's largest and most popular outdoor event, Girl Scouts Love State Parks. The annual event...
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August 24, 2023
TREW Launches Their TREW To You Community Film Project With North American Tour
PORTLAND, OR. (August, 2023)/OUTDOOR SPORTSWIRE/ – TREW is launching its first North American film project. The film is built on the "Stay TREW" premise of creating community, and like the brand’s thumbs up logo, focuses on the bright side of life, with an amazing opportunity for 10 unique teams of skiers and...
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August 24, 2023
Grassroots Outdoor Alliance strengthens community, communications and collaboration with promotion of Dana Howe to role of Vice President
EAST RIDGE, TENNESSEE (AUGUST 24, 2023)/OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization working together for the health and growth of specialty outdoor retail, this week named Dana Howe as Vice President. The new role is an expansion of Howe’s previous work as Director of Membership and Education, a role...
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August 24, 2023
686 Launches Unwork Collection, Blurring the Line of Work and Play
LOS ANGELES (Aug 24, 2023) /OUTDOOR SPORTSWIRE/ - 686, the independent snowboard, ski and technical apparel brand, introduces the Unwork collection, a progressive take on classic workwear, providing seamless transition between work environments and individual passions. The new collection introduces a jacket and pant designed and tested with movement, durability...
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August 24, 2023
Peak Ski Company Unveils Its Complete Line of 2023/24 Season Skis
BOZEMAN, Montana (Aug. 24, 2023)/ENDURANCE SPORTSWIRE/ – Peak Ski Company revealed its expanded and enhanced 2023/2024 line of six all-mountain skis today, all of which have received critical acclaim by some of the most respected gear guide publications in the industry. Based on customer feedback, Peak’s 2023/24 skis are available in more...
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August 24, 2023
It Runs Through Our Veins: Roark Run Amok X Black Sabbath
Laguna Beach, CA /OUTDOOR SPORTSWIRE/ - Roark, the adventure lifestyle travel brand, has partnered with iconic heavy metal band Black Sabbath to create a trail running and active capsule collection that pays homage to rock and roll, the lifeblood: maintaining perpetual movement and keeping us all forever young. The collection...
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August 23, 2023
Performance Workwear Brand TRUEWERK Launches XP WerkPant
DENVER, Colo. (August 23, 2023) /OUTDOOR SPORTSWIRE/ - TRUEWERK, the direct-to-consumer performance workwear brand, recently launched their all-new XP WerkPant. Built on the foundation of their T1 and T2 WerkPants, performance softshell work pants that put TRUEWERK on the map as an innovative competitor among heritage brands, the latest addition...
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August 23, 2023
Ignik Collaborates with Artist Jessa Gilbert, Unveils The MTN Collection
Bainbridge Island, WA – August 23, 2023 /OUTDOOR SPORTSWIRE/ – Ignik, the outdoor heating brand on a mission to help people stay comfortable outside longer, is proud to debut the MTN Collection in collaboration with artist and Canadian Backcountry guide, Jessa Gilbert. This new collection features Gilbert’s artwork on Ignik’s best-selling...
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August 23, 2023
Teton Gravity Research (TGR) Releases Trailer For New Snowboarding Film Flying High Again
Jackson, Wyo. /OUTDOOR SPORTSWIRE/ - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, has unveiled the trailer for its latest snowboard film Flying High Again, the company’s long-awaited collaboration with pioneering snowboard film director Mike Hatchett, founder of Standard Films. Flying High Again is the culmination...