PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 21, 2023
6th Annual Beacon Bash returns to Winter Park to promote avalanche education and safety
DENVER (Nov. 21, 2023)/OUTDOOR SPORTSWIRE/ – The highly anticipated 6th Annual Beacon Bash is set to return to Winter Park, Colorado, on Dec. 2, 2023 for a day filled with avalanche education, backcountry camaraderie and gear demos. Hosted by Winter Park Resort in partnership with Weston, this year's Beacon Bash promises to...
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November 21, 2023
Arcade Celebrates a Decade With Paying it Forward Program
OLYMPIC VALLEY, Calif. - November 21, 2023 /OUTDOOR SPORTSWIRE/ – Arcade, a brand that has long championed the belief that the outdoors should be accessible to all, is once again Paying It Forward by donating $5 from every belt or pair of suspenders sold online at Arcade.com between Tuesday, November 21...
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November 21, 2023
Norrøna Appoints Meagan Millar as New Sales Agency Representative for Southwest U.S.
OSLO, Norway (Nov. 21, 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the renowned Norwegian outdoor brand, is delighted to announce the appointment of Meagan Millar as the new sales agency representative for the Southwest region of the United States. Meagan brings over 20 years of experience in the outdoor industry and a profound understanding of...
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November 21, 2023
Mountain Equipment Oreus Jacket Wins ISPO Award for Outstanding Performance
November 21st, 2023 /OUTDOOR SPORTSWIRE/ – The Mountain Equipment Oreus Jacket with pioneering Aetherm™ precision insulation has been recognised for its exceptional performance. In November 2023, it won the prestigious ISPO Award, which is considered one of the most significant awards in the Outdoor industry. The Oreus was recognised for its innovative...
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November 21, 2023
Arbor Snowboarding Introduces Plant-Based BioStrap
VENICE, Calif. - November 21, 2023 /OUTDOOR SPORTSWIRE/ - Arbor Snowboarding, the California-based action sports brand known for using innovative construction with sustainable materials to craft the highest-quality snowboards and bindings, has introduced the BioStrap, integrating plant-based materials into the brand’s range of snowboard bindings. The new BioStrap features 64%...
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November 20, 2023
Houdini Doubles Down on Circular Fashion Commitment for Fall/Winter 2024 Encouraging Consumers to ‘Do More With Less’
STOCKHOLM (November 20, 2023) /OUTDOOR SPORTSWIRE/ - Houdini, the global circular outdoor company dedicated to versatile minimalist styles, today announced its Fall/Winter 2024 collection. Reinforcing its founding principle for doing more with less, the line showcases technical apparel choices that easily transition from the backcountry to an urban commute. Leading...
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November 20, 2023
Mountain Khakis Boosts Support for Retail Partners
November 20, 2023 Charlotte, NC /OUTDOOR SPORTSWIRE/ - Mountain Khakis, a premium men’s apparel outfitter, is doubling down on its commitment to retailers. From now through the end of 2023, the legacy brand will run a series of wholesale promotions and incentives supporting both its sales reps and retail partners....
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November 20, 2023
Outdoor Research promotes longtime employee Geoff Potter to VP of Operations
SEATTLE (November 20, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Research (OR), the Seattle-based manufacturer of leading outdoor apparel and gear, has recently promoted long-time employee Geoff Potter to VP of Operations. Geoff has worked in planning and operations for nearly 12 years. In his new role, he will oversee supply chain logistics, demand planning,...
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November 20, 2023
Flaxta Releases Product Lineup for 2023-2024 Ski and Snowboard Season
November 20th, Stockholm, Sweden /OUTDOOR SPORTSWIRE/ – Flaxta, the Swedish brand redefining sports protection through performance, style, and innovation, is introducing new helmets, back protection and goggles to the North American market for the 2023-2024 season. Offering a range of innovative products for skiing and snowboarding, Flaxta’s helmets, back protectors and...
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November 20, 2023
Warroad Hockey Co. Partners with Noble Biomaterials to Increase Production of its Cut-Resistant, Protective TILO™ Baselayers
SCRANTON, PA, November 20, 2023/OUTDOOR SPORTSWIRE/ – Warroad Hockey Co., an innovator in cut-resistant hockey apparel co-founded by NHL All-Star TJ Oshie, today announces its strategic partnership with Noble Biomaterials, a global leader in antimicrobial technology solutions. Warroad and Noble are ramping up production to meet increased demand for Warroad’s TILO...
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November 20, 2023
Snoop Dogg Goes Smokeless with Solo Stove
GRAPEVINE, TX - (November 20, 2023)/OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within Solo Brands (NYSE: DTC) and creator of the smokeless fire pit, convinces Snoop Dogg, the most famous smoker on the planet, to give up smoke. On November 16th, The Doggfather of Smoke announced to his...
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November 20, 2023
Women’s-Specific Avalanche Education Scholarships Return For 2023-2024 Winter Season
Seattle, Washington (November 20, 2023)/OUTDOOR SPORTSWIRE/ – Backcountry Access and the American Avalanche Association are pleased to announce that they are once again coming together to present a scholarship program for female-identifying avalanche professionals. The $1,500 per-candidate scholarships will provide tuition support for women taking their Professional Level 1 or Professional...
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November 20, 2023
Nocs Provisions Launches New Photo Rig Smartphone Adapter for Capturing Photos Through Outdoor Optics
ALPINE MEADOWS, Calif. - November, 2023 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces the launch of their new Photo Rig Smartphone Adapter, an enhanced version of the brand’s popular accessory that makes it easy to attach a smartphone to binoculars or monoculars and capture...
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November 20, 2023
Peak Ski Company Launches Crowdfunding Initiative
BOZEMAN, Montana (November 20, 2023)/OUTDOOR SPORTSWIRE/ – The Peak Ski Company announced today a crowdfunding initiative with Republic Group, an esteemed investment firm based in New York City that specializes in growth-stage companies. The crowdfunding initiative comes on the heels of Peak completing its primary capital raise. The Peak Ski Company launched...
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November 20, 2023
Village Camp New Glamping Resort Adds Winter Amenities in Flagstaff
Flagstaff, AZ /OUTDOOR SPORTSWIRE/ - Village Camp, a new glamping and outdoor resort brand, invites adventurous travelers to experience winter in Arizona's high country. For visitors exploring Northern Arizona’s diverse landscapes, Village Camp delivers an authentic outdoor experience without sacrificing comfort. Village Camp Flagstaff combines a well-equipped base camp with...
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November 17, 2023
Rab Unveils new Collection of Synthetic insulation for Fall/ Winter 2024
(Nov, 2023) /OUTDOOR SPORTSWIRE/ - Rab® and Lowe Alpine®, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, today unveiled its brand new Fall/Winter 2024/25 line featuring a full array of apparel and a partnership with synthetic insulation leaders PrimaLoft®. The bolstered...
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November 17, 2023
DPS Skis Announces Partnership with KOHLA
SALT LAKE CITY (Nov. 17, 2023) /OUTDOOR SPORTSWIRE/ - DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, announces a partnership with KOHLA, the Austrian brand specializing in mountain sports equipment. DPS will be the exclusive North American distributor for KOHLA and will be offering the...
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November 17, 2023
evo Expands Footprint in Japan with Acquisition of Bergland Hotel in Hakuba
SEATTLE (Nov. 17, 2023) /OUTDOOR SPORTSWIRE/ - evo, the outdoor retail and experiences company, today announced the opening of their second evo Hotel. evo Hotel Hakuba follows the company's first traditional hotel offering, evo Hotel Salt Lake which debuted in 2022 in Salt Lake City, Utah. evo is deepening its commitment...
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November 17, 2023
MyOutdoorTV Adds JUST SHOT™ Buck Commander to Library
DENVER (November 17, 2023)/OUTDOOR SPORTSWIRE/ – Just added to MyOutdoorTV’s JUST SHOT™ library are new episodes of JUST SHOT™: Buck Commander. Catch up with the entire Buckmen crew in real-time as they are on a quest to harvest the ever-elusive monster whitetail. With a group of guys that consists of Adam LaRoche,...
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November 17, 2023
Dynastar celebrates 60 years of performance, innovation with new Hybrid Core 2.0 ski construction
PARK CITY, Utah (November 16, 2023) /OUTDOOR SPORTSWIRE/ - As Dynastar celebrates its 60th anniversary in 2023, the famed brand, which is headquartered at the base of Mont Blanc in the French Alps, has its sights set on simultaneously continuing to lead the way forward in high-end ski performance while...
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November 16, 2023
Stio Named in Top 50 Outside Magazine’s “Best Places to Work” 2023
JACKSON, Wyo. (November 16, 2023) /OUTDOOR SPORTSWIRE/ - Following honorable mentions for five consecutive years, Stio - the mountain lifestyle brand headquartered in Jackson Hole, Wyoming - has been named among the top “2023 Best Places to Work” by Outside Magazine. In partnership with Best Companies Group, Outside’s annual accolades...
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November 16, 2023
Opinel Launches Limited-Edition Artist IV Nature Collection
CHICAGO, Ill. - November 16, 2023 /OUTDOOR SPORTSWIRE/ – Opinel USA is pleased to announce the launch of its latest Artist Series Collection, No.08 Artist IV Nature, a thematic, limited-edition folding knife collection released in collaboration with three artists showcasing aspects of nature through differing origins and inspirations. For this newest...
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November 16, 2023
Fleet Feet Expands its Kentucky Footprint with New Louisville Location
LOUISVILLE, Ky. and CARRBORO, N.C. (Nov. 16, 2023)/OUTDOOR SPORTSWIRE/ – Fleet Feet announced today the opening of its second location in Louisville, Ky. Expected to open in November, the new store will be in Fern Creek’s highly-anticipated Cedar Creek Crossing Shopping Center, located at 7706 Bardstown Road. Louisville native Erin Getz will...
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November 16, 2023
First Descents awarded #30 spot on OUTSIDE magazine’s ‘50 Best Places to Work in 2023’ list
DENVER, November, 2023/OUTDOOR SPORTSWIRE/ – OUTSIDE magazine has confirmed what employees for First Descents already knew: This nonprofit that provides life-changing and healing outdoor adventures for young adults diagnosed with cancer and MS, their caregivers and healthcare workers is one of the top places to work in the country. “These are the...
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November 16, 2023
America Outdoors Conference and Outfitter Expo to highlight Diversity and Inclusion Initiatives
November 16, 2023 - Knoxville, TN /OUTDOOR SPORTSWIRE/ – America Outdoors, the nation's one-stop resource for outdoor recreation providers and industry leaders in public policy, is proud to highlight diversity and inclusion initiatives at the 2023 America Outdoors Conference and Outfitter Expo, taking place in Phoenix, Arizona on December 5-8. “The...