PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 24, 2025
Woolx Taps OutsidePR as Agency of Record
SAUSALITO, Calif. (September 24, 2025) /OUTDOOR SPORTSWIRE/ – Leading outdoor and active lifestyle public relations agency, OutsidePR, now represents the premium active apparel brand Woolx, as the brand looks to elevate consumer awareness of the softest and most comfortable Merino Wool products on the planet. A trailblazing family business dedicated...
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September 23, 2025
Carbitex Appoints Adrienne Cristofoli as Vice President of Marketing
KENNEWICK, Washington (September 23, 2025) /OUTDOOR SPORTSWIRE/ - Carbitex – the leader in flexible carbon fiber composites focused on footwear – announces the appointment of Adrienne Cristofoli as Vice President of Marketing. Cristofoli joins the team as the company enters a major growth phase that will see brand partnerships more...
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September 23, 2025
Knog and EF Pro Cycling Drop Limited Edition Collection
MELBOURNE, Australia (September 23, 2025) /OUTDOOR SPORTSWIRE/ – Knog, the Technically UnKonventional cycling brand known for pushing design boundaries in bike safety and security, today introduces the release of a limited edition, co-branded collection with EF Education-EasyPost and EF Education-Oatly, the dynamic and exciting road and alt-road pro cycling team....
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September 23, 2025
Wintersports Hardgoods Pioneer HEAD/Tyrolia Partners with Verde Brand Communications as Agency of Record
BOULDER, Colo. (September 23, 2025) /OUTDOOR SPORTSWIRE/ – HEAD, the storied leader in winter sports equipment and high-performance skis, has selected Verde Brand Communications as its agency of record, effective immediately. This new partnership will help HEAD amplify its brand messaging across key markets in North America, energize its global community...
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September 23, 2025
KUIU Introduces the Super Down Arktuk Parka & Mitt
Dixon, CA (September 23, 2025) /OUTDOOR SPORTSWIRE/ – KUIU, a leader in ultralight performance hunting gear, proudly announces the release of the Super Down Arktuk® Parka and Super Down Arktuk® Mitt, the brand’s warmest and most durable insulation system yet. Purpose-built for unforgiving expeditions, both pieces deliver unmatched protection in subzero...
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September 23, 2025
POC unveil the new winter season apparel collection
September 23, 2025 /OUTDOOR SPORTSWIRE/ - The centrepiece of POC's new 25/26 Winter season apparel collection is the merino layer collection, crafted with premium fabrics and a fitted design to deliver warmth, performance, and Scandinavian style. The collection offers a fresh perspective on skiing and life on the slopes and...
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September 23, 2025
ShowcasedHESTIVAL Returns for Fifth Year with Full Dedication to Public Lands in Partnership with The Conservation Alliance
SEATTLE (September 23, 2025 ) /ENDURANCE SPORTSWIRE/ - After four incredible years of bringing campers, overlanders, music lovers, and outdoor enthusiasts together to kick off camping season, HESTIVAL is leveling up in 2026—transforming into a purpose-driven festival fully dedicated to protecting America’s public lands in partnership with The Conservation Alliance....
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September 23, 2025
Gnarly Nutrition Joins Forces with REI to Fuel Outdoor Adventures Nationwide
SALT LAKE CITY (September 23, 2025) /OUTDOOR SPORTSWIRE/ - Gnarly Nutrition, a leader in clean and effective sports nutrition, announced its largest retail expansion with the launch of products in 132 REI stores nationwide and on REI.com. This partnership reflects Gnarly Nutrition’s mission to empower outdoor enthusiasts to push their...
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September 23, 2025
Zero Motorcycles Powers Up with Backbone as its PR Agency of Record
Santa Cruz, Calif. (September 23, 2025) /OUTDOOR SPORTSWIRE/ - Zero Motorcycles, the global leader in electric two-wheel transportation and powertrains, has appointed Backbone as its public relations agency of record. The partnership will support Zero’s continued mission to redefine the powersports industry through innovation, electrification, and a bold approach to...
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September 23, 2025
Sherpa Adventure Gear Launches Tarcho Collection: Wear the Spirit of Nepal, Support the Future of Its Children
KATHMANDU, Nepal – September 23, 2025 /OUTDOOR SPORTSWIRE/ - Today Sherpa Adventure Gear announced the launch of the Tarcho Collection, reaffirming their purpose-driven mission to inspire lives of adventure by exploring new lands and opening minds through learning. Designed and made in Nepal, the Tarcho Collection is inspired by the colorful...
