June 28, 2023

Koroyd Announces Substantial Growth Across New Headquarters and Hires, Innovation Investment, And Brand Relaunch

MONTE CARLO, MONACO (June 28, 2023) /OUTDOOR SPORTSWIRE/ - KOROYD® - a global leader in advanced impact protection technology - is excited to announce substantial strategic growth developments across the company, including relocation to an expanded headquarters, new hires across all business sectors, complete relaunch of brand identity and messaging,...

June 28, 2023

SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass

PORTLAND, Oregon /OUTDOOR SPORTSWIRE/ - SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding the incredible team of athletes and ambassadors for the iconic active sports brand. Following the...

June 28, 2023

686 Finds Perfect Fit with Backbone as Agency of Record

LOS ANGELES (June 28, 2023) /OUTDOOR SPORTSWIRE/ - 686, the veteran snowboard, ski and technical apparel brand, has signed with Backbone for public relations, affiliate and influencer management services. “We love that 686 is one of the pioneering snow brands from the early 90’s and the only one that is...

June 28, 2023

Five Sweet Protection Bike Helmets Among Safest in Renowned Virginia Tech Helmet Ratings

BOULDER, CO - June, 2023/OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that five of its acclaimed bike helmet models have been named among the safest helmets on the market, currently tested by the renowned Virginia Tech Biomechanics Helmet Lab. The new Falconer...

June 28, 2023

Astral’s 14th Limited Edition PFD Inspired by Pro Kayaker Nouria Newman

June 28, 2023– Asheville, NC /OUTDOOR SPORTSWIRE/ – Astral is proud to introduce a limited edition GreenJacket Rescue PFD in collaboration with world-renowned athlete and Astral Archetype Nouria Newman. Dubbed the ‘Wild Things’ GreenJacket LE, the design features abstract illustrations by California-based surfer, painter, muralist, and illustrator Bret Brown. This is...

June 27, 2023

OrthoLite Taps Vikash Bajargyan as General Manager of OrthoLite India

AMHERST, Mass. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, announces Vikash Bajargyan as the new General Manager of Ortholite India (OIN). In his new position, Bajargyan will manage overall operations at OIN, which will include leading manufacturing and business development, as well as establishing...

June 27, 2023

Camping World Announces Strategic Appointments to Its Field Operations Leadership Team

LINCOLNSHIRE, Ill.--Camping World Holdings, Inc. (NYSE: CWH) (“Camping World”), the World’s Largest Recreation Dealer, today announced the appointment of several key hires to its field operations leadership team. Marcus Lemonis, Chairman and CEO of Camping World commented, “As we continue to capitalize on today’s dealership acquisition landscape, it's equally important...

June 27, 2023

Nocs Provisions Introduces Western Tanager Collection

ALPINE MEADOWS, Calif. - June 27, 2023 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces the launch of the Western Tanager Collection, a limited edition collection of styles inspired by the eye-catching songbird. The Western Tanager styles are available in the Zoom Tube monocular, and...

June 27, 2023

UYN Athlete, Omar Di Felice, Becomes First Italian to Win Trans Am Bike Race in Yorktown, Virginia

MARBLEHEAD, Mass. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN® (Unleash Your Nature), a global leader in sustainable technical apparel, footwear and accessories, today announced its athlete, Omar Di Felice, won first place in the U.S. Trans Am Bike Race, becoming the first Italian cyclist to win in the race’s history. Competing against...

June 27, 2023

Superfeet Introduces New Product Names and Packaging

FERNDALE, Wash. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Global insole industry leader Superfeet is commemorating the 40th anniversary of fan-favorite insole, Superfeet GREEN, with a full revamp of product names and packaging to improve the insole discovery experience. The name changes and packaging updates align with the modern shopping journey, simplifying the Superfeet...