July 31, 2025

Shady Rays Launches Exclusive Golf Collection with YouTube’s Biggest Golf Stars Good Good Golf

LOUISVILLE, Ky. (July 31, 2025) /OUTDOOR SPORTSWIRE/ - Shady Rays, one of the nation's fastest growing lifestyle and adventure eyewear brands, today announced the successful launch of its new partnership with the next-generation golf, media, and lifestyle brand Good Good Golf, transforming the visual experience on courses nationwide. This power-pairing...

July 30, 2025

What’s Old is New Again: Stio Partners with BirdieBlue and Geartrade to Launch Limited Edition Upcycled Bag Collection

JACKSON, Wyo. (July 30, 2025) /OUTDOOR SPORTSWIRE/ - Stio - the mountain lifestyle brand headquartered in Jackson, Wyoming - joins forces with women-led upcycle adventure brand, BirdieBlue and Geartrade to repurpose worn, damaged, and retired Stio apparel into one-of-a-kind, mountain inspired accessories. The collaboration introduces three limited-edition bags, each handcrafted...

July 30, 2025

A/S Helle Fabrikker Announces the Appointment of Matthew Huff as Chairman of the Board

Holmedal, Norway (July 30, 2025) /OUTDOOR SPORTSWIRE/ – The Helle Board is pleased to announce the appointment of longtime partner Matt Huff as the company’s new Board Chair. Huff was responsible for the reintroduction of Helle and its repositioning in the US market in 2010 and has contributed to the...

July 30, 2025

OutsidePR Announces 2026 JEDIA+ Program

Sausalito, Calif. (July 30, 2025) /OUTDOOR SPORTSWIRE/ — OutsidePR, a leading boutique outdoor industry and active lifestyle public relations firm with a focus on diversifying the outdoor community, is proud to announce that its 2026 Justice, Equality, Diversity, Inclusion and Accessibility+ (JEDIA+) Public Relations program is now open for applications....

July 30, 2025

Matador and Carryology Unveil Third Collab Release: The EDX Ultra Series

BOULDER, Colo. (July 30, 2025) /OUTDOOR SPORTSWIRE/ - The latest evolution of the coveted EDX collaboration has arrived, bringing together Matador Travel Equipment, the award-winning producer of high-performing travel gear, and Carryology, the leading platform dedicated to exploring, inspiring and celebrating the world of carry. Introducing the EDX Ultra™ Series...

July 30, 2025

RADL GRVL Presented by Quad Lock Rides Back Into South Australia for 2026

Adelaide, Australia, (July 30, 2025) /OUTDOOR SPORTSWIRE/ – Today registration opens for RADL GRVL presented by Quad Lock, one of the premier gravel cycling events in Australia that takes place during the 2026 Santos Tour Down Under, January 20-24, 2026. Now in its third year, the popular RADL GRVL event...

July 29, 2025

Opinel Launches Néo6: A Modern Pocket Knife for Everyday Life

CHICAGO (July 29, 2025) /OUTDOOR SPORTSWIRE/ - Opinel USA is thrilled to introduce its latest innovation: Néo6, a sleek and compact folding knife built for today’s everyday carry. Designed for modern urban living, Néo6 brings together Opinel’s heritage craftsmanship and an approachable, user-friendly design, making it the perfect companion for...

July 29, 2025

The Running Event Announces 2025 Best Running Stores Honorees

PORTLAND, Maine (July 29, 2025) /OUTDOOR SPORTSWIRE/ - The Running Event (TRE), North America’s premier run specialty retail conference and trade show, proudly announces the 65 honorees of its 16th Annual Best Running Stores awards program, a prestigious recognition spotlighting innovative, community-driven, and customer-focused retailers throughout the country. These outstanding...

July 29, 2025

Wiley X Commits to Supporting SEAL Transitions with Eyewear Contribution

Frisco, TX (July 29, 2025) /OUTDOOR SPORTSWIRE/ - Wiley X, a leading provider of premium protective eyewear, is proud to announce the donation of over 140 pairs of eyewear to the SEAL Future Foundation. These donations will support the Foundation’s events throughout the year, reinforcing Wiley X’s enduring commitment to...

July 28, 2025

Kari Traa Signs Olympic Freeski and Snowboard Athletes Megan Oldham and Zoe Kalapos Ahead of 2026 Winter Games

DENVER, Colo. (July 28, 2025) /OUTDOOR SPORTSWIRE/ – Kari Traa, the leading women’s sportswear brand founded by Olympic freestyle skier Kari Traa, proudly announces the signing of Canadian Olympic freeski champion Megan Oldham and U.S. Olympic snowboarder Zoe Kalapos as official brand athletes. Oldham, a Canadian X Games gold medalist...