PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 15, 2025
First Ever Guide to Maximizing Athletic Performance with Continuous Glucose Monitor to Publish This Month
Training and Competing with a Continuous Glucose Monitor: A User’s Guide for Athletes By Hunter Allen –on-sale July 22, 2025– July 15, 2025 /OUTDOOR SPORTSWIRE/ - JulyRenowned endurance coach and power meter-training pioneer Hunter Allen– the bestselling author of Training and Racing with a Power Meter– is publishing Training and...
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July 15, 2025
“JUST CAUGHT™: Gale Force Twins” Now Available on MyOutdoorTV
DENVER (July 15, 2024) /OUTDOOR SPORTSWIRE/ – MyOutdoorTV proudly announces the premiere of JUST CAUGHT™: Gale Force Twins, an exciting new show hosted by the dynamic twin sisters Capt. Emily and Capt. Amanda Gale. MyOutdoorTV’s JUST CAUGHT™ content delivers filmed fishing adventures from some of the most recognizable names in the outdoor industry...
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July 15, 2025
Baja Llama Expands Sales Force Nationwide and Unveils Exciting New Collections
Walnut Creek, CA (July 15, 2025) /OUTDOOR SPORTSWIRE/ - Baja Llama, the brand that blends adventure with style, is thrilled to announce significant milestones in its growth, including the expansion of its wholesale team and a fresh lineup of exciting collections. These developments highlight the brand’s dedication to growth, innovation,...
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July 15, 2025
Garmin advances dive safety technology with revolutionary Descent S1 Smart Buoy
OLATHE, Kan.(July 15, 2025) /OUTDOOR SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced the Descent™ S1 Buoy, a revolutionary addition to the Garmin dive lineup that helps strengthen diver communication and enhances peace of mind for divers and crew. Using Garmin’s unique SubWave™ sonar networking, the buoy integrates seamlessly with Garmin dive computers...
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July 15, 2025
KOO Eyewear Expands Its Collection With All-New NEBULA Sunglasses
UK (July 15, 2025) /OUTDOOR SPORTSWIRE/ - Premium Italian eyewear brand KOO is proud to announce the launch of NEBULA – a versatile new sunglasses model crafted for athletes and adventurers who move between sports, environments, and everyday moments with ease. Engineered for multi-sport use and designed with eye-catching signature...
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July 14, 2025
KMD Brands NA adds Heather Sweeny as VP of Finance
Bozeman, MT (July 14, 2025) /OUTDOOR SPORTSWIRE/ - KMD Brands NA announces the addition of Heather Sweeny as VP of Finance. Sweeney will handle financial matters across all KMD Brands in North American including Oboz, Rip Curl, and Kathmandu. “Heather is a great addition to our team, not only for...
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July 14, 2025
Outdoor Market Alliance to Award $25,000 to Outdoor Not-for-Profit Organizations
July 14, 2025 - LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ - Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is presenting its annual philanthropic giving to two outdoor non-profit organizations this year - SheJumps, and...
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July 14, 2025
Wiley X Expands U.S. Sales Coverage with New Rep Group Partnerships
FRISCO, Texas (July 14, 2025) /OUTDOOR SPORTSWIRE/ - Wiley X, a leader in premium protective eyewear for outdoor, tactical, and shooting sports markets, has expanded its national sales representation with the addition of two new rep groups and an expanded territory for a legacy partner. These moves strengthen Wiley X’s...
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July 14, 2025
Knog Unveils Oi Prima Bike Bell with WAVETEⓚ Technology
MELBOURNE, Australia (July 14, 2025) /OUTDOOR SPORTSWIRE/ – Knog, the Technically UnKonventional cycling brand known for pushing design boundaries in bike security and safety, today introduces the Oi Prima – the newest addition to the best-selling Oi bell family. Designed for riders who are seeking performance and aesthetic appeal, the...
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July 14, 2025
Southeastern Climbers Coalition and Access Fund Partner with The Lyme Timber Company to secure an Access Agreement for Little Brushy Climbing Area
CHATTANOOGA, TN, (July 14, 2025 ) /OUTDOOR SPORTSWIRE/- Southeastern Climbers Coalition (SCC), the local climbing coalition, and Access Fund, the national advocacy organization for sustainable access and conservation of climbing landscapes, are thrilled to announce that a long-term agreement has been signed with Lyme Timber Company opening access to a...
