PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 25, 2025
Tifosi Optics Introduces Sector and Sector Lite: Prescription Frames for Movement and Daily Wear
Watkinsville, GA (July 25, 2025) /OUTDOOR SPORTSWIRE/ - Tifosi Optics, known for its performance-driven and budget-friendly eyewear, is expanding its growing prescription collection with the launch of Sector and Sector Lite—the brand’s first styles designed exclusively for prescription lenses. Prescription eyewear has long forced wearers to choose between frames built for...
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July 24, 2025
Backcountry Welcomes Level Nine Sports to its Family of Brands
PARK CITY, Utah (July 24, 2025) /OUTDOOR SPORTSWIRE/ — Backcountry, the leading premium specialty retailer of outdoor gear and apparel, is welcoming local Utah retailer Level Nine Sports to its family of brands. This strategic partnership will benefit Level Nine Sports’ e-commerce capabilities and physical retail experience while providing a...
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July 24, 2025
Grassroots Outdoor Alliance elects new board members, slate of officers
RENO, Nev. (July 24, 2025) /OUTDOOR SPORTSWIRE/ — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month added two new board members and elected a new slate of board officers for the coming year. The organization also announced new locations in...
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July 24, 2025
Take the Lead and win the Breakaway with the brand-new Tucker III 2Vi® Mips Helmet
/OUTDOOR SPORTSWIRE/ - Just in time for the 2025 edition of the Tour de France, the Norwegian brand Sweet Protection introduces the brand-new Tucker III 2Vi® Mips Helmet. The helmet will make its debut at the Tour de France, although it was not specifically designed for this event. “We know...
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July 24, 2025
GAME & FISH TV – The Ultimate Destination for Outdoor Adventure: Stream Free Now
DENVER (July 24, 2025) /OUTDOOR SPORTSWIRE/ – GAME & FISH TV, a dynamic new FAST (Free Ad-supported Streaming TV) channel powered by Outdoor Sportsman Group, is dedicating hours of fan-favorite shows for thrill seekers and outdoor enthusiasts. In July, GAME & FISH TV continues to focus on the six outdoor...
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July 23, 2025
Grassroots Outdoor Alliance elects new board members, slate of officers
RENO, Nev. (July 23, 2025) /OUTDOOR SPORTSWIRE/ - Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month added two new board members and elected a new slate of board officers for the coming year. The organization also announced new locations in...
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July 23, 2025
Snowsports Industries America (SIA) to Launch Comprehensive Compliance Toolkits on July 31
Park City, UTAH (July 23, 2025) /OUTDOOR SPORTSWIRE/ - Snowsports Industries America (SIA) today announced the upcoming launch of a robust new set of compliance resources, to help brands and businesses stay ahead of the fast-evolving regulatory environment. The initiative kicks off July 31 with the release of the first...
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July 23, 2025
Movemint Revolutionizes How Athletes Hear About Events Through Updated Strava Integration
San Francisco, CA (July 23, 2025) /OUTDOOR SPORTSWIRE/ – Movemint, the modern platform transforming athletic events, is excited to announce a major update to its Strava integration, making it easier than ever for athletes to share their entire event journey – from sign-up and training to race day - directly...
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July 23, 2025
ShowcasedAnyCreek Acquires Origin to Continue Building the Outdoor Industry’s Leading AI-Powered Vertical Software Platform
MEMPHIS, TN (July 23, 2025) /OUTDOOR SPORTSWIRE/ – AnyCreek, the leading AI-powered booking and business management platform for guided outdoor experiences, announced today that it has acquired Origin (exploreorigin.com), the pioneering software company built to serve outfitters, guides, and outdoor business owners. The acquisition marks a major step forward in...
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July 23, 2025
“Selective” by Jason Matzinger Premieres on The Sportsman Channel July 26 at 6 p.m. ET
DENVER (July 23, 2025) /OUTDOOR SPORTSWIRE/ – Tune in for a though-provoking documentary on the concept of “trophy” with the premiere of Selective, a groundbreaking film by acclaimed filmmaker Jason Matzinger airing July 26 at 6 p.m. ET on The Sportsman Channel. This film redefines the narrative around hunting and...
