PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 14, 2025
Academy Sports + Outdoors Expands Eyewear Lineup with Addition of Wiley X’s WX JAKL
Frisco, TX /OUTDOOR SPORTSWIRE/ - Academy Sports + Outdoors is broadening its premium protective eyewear selection with the addition of the Wiley X’s WX JAKL, a standout in the brand’s 2025 lineup. Engineered for those who demand both style and uncompromising performance, the WX JAKL represents the latest evolution in Wiley...
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May 14, 2025
S M B L: A Brand for the Demanding Pursuit of Presence.
Northern California /OUTDOOR SPORTSWIRE/ - S M B L (pronounced ‘symbol’) stands for ‘simple moments breathe life’ and launches today with a ‘simple’ but powerful premise: presence is everything. S M B L is a brand for those who find clarity, purpose, and freedom through movement on the trail, in the...
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May 14, 2025
Brands and retailers rally behind Switchback Spring as new outdoor industry gathering gears up for June debut
NASHVILLE, TENNESSEE (May 14, 2025) /OUTDOOR SPORTSWIRE/ – Switchback Spring, the education and business gathering for the outdoor industry, is gearing up for its Nashville debut this June 16-18, 2025, with a sold out exhibition floor, specialty retailers representing 35 states, and a three-day slate of top-tier education sessions. Hosted...
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May 14, 2025
RECCO and CamelBak expand their partnership with the first mountain bike pack featuring RECCO technology
STOCKHOLM, Sweden (May 14, 2025) /OUTDOOR SPORTSWIRE/ — RECCO, the global standard in outdoor search technology, is proud to announce the latest milestone in its ongoing partnership with CamelBak: the launch of the H.A.W.G. 20 mountain bike pack, the first MTB backpack on the market equipped with an integrated RECCO...
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May 14, 2025
Wild Rye and SEPTEMBER Release Limited-Edition Swimwear Collection
Sun Valley, ID (May 14, 2025) /OUTDOOR SPORTSWIRE/ – Wild Rye, a premium women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is thrilled to announce a new collaboration with SEPTEMBER, the women-owned surfwear brand celebrated for its sustainable and high-performance swimwear. This...
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May 14, 2025
Discover Outdoor Adventures with GAME & FISH TV – Stream Free Now
DENVER (May 14, 2025) /OUTDOOR SPORTSWIRE/ - GAME & FISH TV, a dynamic new FAST (Free Ad-supported Streaming TV) channel powered by Outdoor Sportsman Group, is dedicating hours of fan-favorite shows for thrill seekers and outdoor enthusiasts. In May, GAME & FISH TV continues to focus on the six outdoor...
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May 14, 2025
Sun Valley Resort Honored with NSAA Climate Change Impact Award for Innovative Geothermal Snowmelt System
Sun Valley, ID (May 14, 2025) /OUTDOOR SPORTSWIRE/ – Sun Valley Resort has been named the first place recipient of the prestigious National Ski Areas Association (NSAA) Golden Eagle Awards, in recognition of the resort’s ongoing commitment to environmental stewardship and the exceptional performance of its geothermal snowmelt system at...
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May 13, 2025
Beach Football League & Shibumi Shade Announce Game-Changing Partnership
Los Angeles, CA /OUTDOOR SPORTSWIRE/ - The Beach Football League (BFL), the nation’s newest beach sports organization, is proud to announce a landmark partnership with Shibumi Shade, the brand synonymous with effortless beach comfort. As part of this multi-year collaboration, Shibumi Shade will become the Official Shade of the Beach...
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May 13, 2025
RecPak featured in Small Business Week by partner Garage Grown Gear
May 13, 2025 /OUTDOOR SPORTSWIRE/- RecPak, the revolutionary nutritionally complete instant meal designed specifically for outdoor adventurers, is proud to announce its participation in Small Business Sales Week from Tuesday, May 13th to Tuesday, May 20th, 2024. Born from founder Deed Ziegler's experience as a Marine Corps officer in some...
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May 13, 2025
Suunto Introduces Suunto Run – Designed for Runners
Las Vegas, NV. (May 13, 2025) /OUTDOOR SPORTSWIRE/ - Suunto, the Finnish adventure sport technology pioneer since 1936, today introduces the Suunto Run, a high-performance sports watch that elevates every phase of a runner’s journey - training, racing and recovery. With the smartest running specific features powered by AI, the...
