PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 10, 2021
Lizard Skins Launches Their Newest Line of Long and Short finger Gloves
American Fork, Utah (April 26, 2021) — Lizard Skins, a longtime industry leader in grips and handlebar tape, knows about a rider’s contact points. So it’s only natural that they also make some of the finest gloves on the market. The new line offers three long-finger gloves, the Monitor Ignite,...
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May 10, 2021
Short film by Outdoor Research shares story of finding community and inclusivity
SEATTLE, Wash. (May 10, 2021) – Outdoor Research, the Seattle-based manufacturer of award-winning outdoor apparel, continues the important conversation about creating a more inclusive space in the outdoor community with its new film, Escaladora. The short film shares the story of a community leader and OR ambassador, Monserrat Alvarez Matehuala,...
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May 10, 2021
Backcountry.com Appoints Vice President of Owned Brands
PARK CITY, Utah (May 10, 2021) — Backcountry, the premier specialty retailer of outdoor gear, announces the hiring of Lynsey Lambert as VP of owned brands, effective today. Lambert brings 20 years of experience in product, retail and merchandising, and most recently joins Backcountry from Nike where she spent 12...
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May 7, 2021
Tailwind’s Maggie Guterl Takes First at Cocodona
DURANGO, CO [May 7, 2021]- After three grueling days on the trail, Tailwind Nutrition athlete Maggie Guterl placed first in the female category and seventh overall in the inaugural Cocodona 250 late Thursday evening (May 6). This is the first year of the ultra race, which spans a curated route...
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May 7, 2021
Kitsbow Expands Sizing Options to Meet Every Body’s Needs
OLD FORT, North Carolina (May 7, 2021)— Never afraid to explore new ground and innovate, Kitsbow announces an exciting step in their “Made to Order” journey: a renewed focus on inclusive sizing. Taking advantage of their unique ability to design, cut and sew completely within its factory in Old Fort,...
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May 7, 2021
World’s Best Take On Expedition Oregon Adventure Race
Bend, Oregon — Team Bend Racing, the top-rated US team in international Adventure Racing (AR) and promoter of some of the most challenging multi-sport races in North America, will be hosting some of the best AR teams in the world from May 12-16 at the sold-out Expedition Oregon. Widely renowned...
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May 6, 2021
Black Diamond Equipment Appoints Anthony Rivera as its Business Unit Director for Apparel
SALT LAKE CITY, UT (May 6, 2021) -- Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, has appointed Anthony Rivera as the company’s business unit director for its apparel category. Rivera comes to Black Diamond with a wealth of technical apparel expertise as the former...
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May 6, 2021
MacNeill Pride Group Broadens Portfolio with Acquisition of GCI Outdoor
BRENTWOOD, Tenn. [May 6, 2021] – MacNeill Pride Group® (“MPG”), a diversified global designer and manufacturer of outdoor products and sporting goods, has acquired GCI Outdoor (“GCI”), a leading designer of portable, built-to-last outdoor recreation equipment. Terms of the transaction were not disclosed. MPG is a portfolio company of Centre...
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May 6, 2021
Nine Woman-Founded Nonprofits Named Finalists for Title Nine’s Pitchfest
Emeryville, Calif. (May 6, 2021)- Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-founded organizations chosen as finalists in its inaugural annual Pitchfest Nonprofit Edition. As finalists, these women are leading movements of equality and...
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May 6, 2021
Miraflora Expands Hemp Infusions CBD Sparkling Beverage Line
BOULDER, Colo. (May 6, 2021)—Miraflora Naturals, purveyor of 100% organic hemp flower oil products, today announced the launch of Miraflora Hemp Infusions +Relax and +Sport CBD sparkling beverages. Infused with 35 mg of hemp flower extract and packed with functional vitamins and minerals, the Hemp Infusions +Relax and +Sport join...
