PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 3, 2021
prAna Launches #NotGoingTo Campaign to Inspire Change through Inaction
Carlsbad, CA – May 3, 2021–Today, prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced the launch of its social impact campaign #NotGoingTo inspiring people to reconsider their everyday routines and pledge one eco-unfriendly habit they will stop doing to help the planet. During the...
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May 3, 2021
NEMO Wins Multiple International Awards for New 2021 Products, Sustainability Efforts
{Dover, NH—May 3, 2021}—NEMO, an award-winning designer of outdoor gear and accessories that are built to improve the experience of adventure, has won four prestigious international awards for three new products and a project to eliminate polybag use. The GOOD Green Design Award from the Chicago Anthenaeum & The European...
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May 3, 2021
Brompton Bicycle Expands Product Lineup at REI with Addition of Folding Electric Bike
NEW YORK (May 3, 2021) – Brompton, the London-based manufacturer of the iconic Brompton folding bike, has expanded its product line offering in select REI stores across the U.S. today with the addition of the Brompton Electric to its in-store inventory. Along with the brand’s traditional folding bike, the Brompton...
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May 3, 2021
Skratch Labs Introduces Sport Crispy Rice Cakes
Boulder, CO (May 3rd, 2021)- Skratch Labs, an innovator in performance nutrition, announces the release of a new product line, Sport Crispy Rice Cakes. Sport Crispy Rice Cakes are designed for athletes who don’t want to get weighed down by their energy food. They provide real food energy powered by...
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May 3, 2021
Bridging the Inclusion Gap in the Winter Outdoor Community Snowsports Industries America (SIA) launches Inclusive Leadership Playbook
Park City, Utah — Snowsports Industries America (SIA) is honored to launch an inclusive leadership training playbook for the winter outdoor community. Developed in partnership with PrismWork™, a national consulting firm on leadership and change management, the SIA Fresh Tracks Playbook seeks to enable and empower leaders from across the...
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April 30, 2021
Lifestraw Expands Female Leadership Team
BALTIMORE (April 28, 2021) – LifeStraw®, a global leader in water filtration, today expanded its female leadership team naming Kelly Neel head of global sales for the outdoor channel and Shannon Randlett, head of mass retail. Neel will lead sales growth and product strategy, while Randlett will be responsible for...
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April 30, 2021
A Year into the Pandemic, Survey Demonstrates the Impact of COVID-19 on the Outdoor Guiding Industry
New York, NY (April 30, 2021) — 57Hours, the company that connects individuals with certified guides for outdoor adventures, recently compiled the results of a survey of independent mountain guides to explore the lasting effects of COVID-19 on their businesses. In the early stages of the pandemic, 57Hours surveyed their...
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April 30, 2021
Solo Stove Puts Customer First with Enhanced Community Support Program
SOUTHLAKE, Texas (April 30, 2021) - Solo Stove, designers of beautiful, easy-to-use fire pits and camp stoves, today announced an expansion of its Community Support availability. The Community Support team will now be available via phone, email, or text message from 7:30 a.m. until midnight Central Time, seven days a...
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April 29, 2021
Astral Athletes Aniol Serrasolses and Nouria Newman Take Top Honors at Whitewater Awards
Asheville, NC – April 29, 2021 – Astral, manufacturer of award-winning PFDs and footwear, is proud to announce that their sponsored athletes, Aniol Serrasolses and Nouria Newman, each took home top honors at the 2021 Whitewater Awards. Spanish kayaker Aniol Serrasolses won Male Rider of the Year, while Nouria Newman...
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April 29, 2021
100% Introduces the SP21 MTB Gear Collection
SAN DIEGO, Calif. – April 29, 2021 – Once again, 100% is pushing the boundaries of technical mountain-bike riding apparel with the launch of the Spring 2021 Collection. This modern-day disruptive collection intentionally balances function and design. Leading off the 2021 collection is the all-new R-Core Concept. When paired with...
