PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 10, 2021
Best-selling Costa sunglasses now available in extended sizing – for every angler
DAYTONA BEACH, Fla. (March 9, 2021) – Costa Sunglasses, maker of high-performance, adventure-ready eyewear, is expanding its core performance line to include extended sizing in two of its best-selling frames, Ferg™ and Spearo™. The Ferg and Spearo XL deliver performance and comfort - in an extended size - to keep...
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March 9, 2021
PeopleForBikes Releases Study Investigating Barriers to Inclusive Bicycling Culture
BOULDER, COLO. (March 9, 2021) — PeopleForBikes is proud to release a new, groundbreaking report, "802-989-3465Where Do We Go From Here? Breaking Down Barriers to Bicycling in the U.S." The 2018-2019 study found that meaningful engagement with historically marginalized communities, expanded private-sector encouragement programs and an investment in quality bicycle...
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March 9, 2021
Mayweather Boxing + Fitness Chicago Studio Celebrates One Year Anniversary
CHICAGO, IL (March 9, 2021) – Mayweather Boxing + Fitness – a group fitness and boxing experience created by legendary boxer Floyd Mayweather – is celebrating the one-year anniversary of its downtown Chicago Studio, which has continued to experience growth and success. Throughout 2020, the Studio surpassed sales and membership goals,...
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March 9, 2021
In Its 130th Year, Swedish Knifemaker Morakniv Appoints New CEO
Mora, Sweden - March 9, 2021 - Morakniv®, creator of quality Swedish knives since 1891, is proud to announce the hire of Johan Burtus as CEO. Born and raised in Vattnäs, Sweden, just outside of Mora in the county of Dalarna, Burtus returns to the area with a wealth of...
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March 9, 2021
NEMO’s New Moonlite™ Recliner Wins Backpacker’s Editors’ Choice Award
[DOVER, NH, March 9, 2021] — NEMO, an award-winning designer of outdoor gear and accessories that are built to improve the experience of adventure, has won Backpacker’s coveted Editors’ Choice award for its new, lightweight, packable Moonlite™ Reclining Chair. “Just nine standout products emerged from a testing season like no...
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March 9, 2021
Snowsports Industries America (SIA) Announces Much Anticipated Consumer Festival Dates and Pricing
Park City, Utah (March 9, 2021) - Today, Snowsports Industries America (SIA) launched exhibitor pre-registration for its highly anticipated winter outdoor consumer shows called the Snowbound Festivals. Breaking the mold of past consumer shows, the Snowbound Festivals are premium, multi-sensory, immersive experiences featuring the latest products, legendary athletes, top resorts, film...
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March 9, 2021
Sea to Summit’s Telos TR2 Wins BACKPACKER Editor’s Choice Award
Boulder, CO (March 9, 2021)— Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is thrilled to accept a BACKPACKER Magazine Editor’s Choice award for the company’s Telos range of backpacking tents. The Telos is part of an ambitious and innovative new lineup of lightweight and...
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March 9, 2021
Dermatone Introduces Flavors to its Legendary Lip Balm
Southport, CT –Dermatone, the official sunscreen, lip balm and frostbite protection of U.S. Ski & Snowboard Team, is expanding its medicated, broad-spectrum SPF 30 lip balm to include four new flavors: Coconut, Green Tea, Mango, and Pomegranate. The product is available today on Dermatone.com and at specialty retailers. “Dermatone has...
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March 9, 2021
Washington Outdoors Buffs Now Have Buddy Insurance
RICHMOND, Va. March 9, 2021 —The Evergreen State, Washington, is the 40th state to approve e-commerce insurtech startup Buddy (https://buddyinsurance.com/) to operate in, according to an announcement today. The Richmond-based online agency offers instant accident insurance to anyone who is active outdoors—and is a resident of a state in which...
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March 9, 2021
Federal Appeals Court Finds For Cocona Labs In Patent Infringement Case vs. The North Face
(WASHINGTON DC) On Thursday, March 4, the United States Court of Appeals for the Federal Circuit affirmed the validity of key claims of a patent asserted by Cocona Labs in patent infringement cases brought against VF Outdoor LLC d/b/a The North Face (TNF). In 2017, Cocona Labs, a small Boulder CO...
