November 11, 2020

Snowsports Industries America Releases New 2019-2020 Participation Study

Park City, Utah (November 11, 2020) – Snowsports Industries America (SIA), in participation with the Physical Activity Council (PAC), releases their annual participation study report. The SIA Participation Study 2019-2020 is a comprehensive look at participant demographics in skiing, snowboarding, cross-country skiing, snowshoeing, sledding, touring and cumulatively across all winter sports. The...

November 11, 2020

Altra Selects Groundswell PR as Public Relations Agency of Record

Charleston, S.C. (November 11, 2020) – Groundswell PR, an outdoor, active lifestyle and sustainable products public relations agency, announced today that it has been named the public relations agency of record for Altra, an innovator in the performance footwear category. Altra selected Groundswell PR as its strategic partner to help...

November 11, 2020

Seirus Introduces HeatWave™ Base Layers

SAN DIEGO, CA (November 11, 2020)- Seirus is all about finding solutions to real problems, and in that vein, their new Heat Wave Base Layers provide supreme warmth, without bulk. Leveraging 30+ years of innovation and forward-thinking design, the new Heat Wave Base Layers merge Seirus’ proprietary HeatWave™ fabric with...

November 11, 2020

Bikerumor founder launches Content Marketing Newsletter for Outdoor Brands

Key Points: Bikerumor founder launches weekly content marketing newsletter Informed by 20+ years experience in marketing, publishing & product development Cycling & outdoor industry specific concepts Real world examples and big ideas brands can use immediately Pro Tips from top content marketing experts Join here: https://sendfox.com/bitesizecontent Greensboro, NC - Aimed...

November 10, 2020

Coalition Snow Announces The Coalition Clubhouse, A Virtual Community For Those Who Share a Love of Snow — Including Private BIPOC Mountaintop Group Led by Hana Saydek and Nia Brinkley

(Reno, NV —November 11, 2020) Launched late last month, the team at Coalition Snow is eager to welcome new members to the Coalition Clubhouse — a virtual community designed to support women, non-binary, and other underrepresented genders who share a love of winter and a love of snow. “Community is...

November 10, 2020

ECCO Names Erik Walcott as Global Head of Specialty Sales

Londonderry, NH (November 11, 2020) – ECCO, the leading family-owned global footwear brand, has announced Erik Walcott  as Global Head of Specialty Sales. Having previously worked with the leading premium footwear and leather company for nearly a decade, from  2005 to 2014, Walcott will oversee global sales for the brand’s...

November 10, 2020

Climbers Buy New Cliff at The Gunks

November 10, 2020, Gardiner, NY - Gunks Climbers Coalition (GCC) and Access Fund are pleased to announce the purchase and opening of a new section of cliffline in the Shawangunk Mountains of New York. The newly acquired property includes 1,000 feet of the Millbrook Mountain cliff line, including the historic...

November 10, 2020

Snowbasin to Open for 80th Winter Season

With the recent foot of fresh snow, Snowbasin, one of the longest operating resorts in the United States, is looking forward to celebrating its 80th season with a target opening in late November/early December, pending snowfall and available terrain. As the 2020-21 winter season approaches, Snowbasin is pleased to share additional...

November 10, 2020

PeopleForBikes Unveils Toolkit for Improving Bicycle Networks in Cities and Towns

BOULDER, CO. (Nov. 10, 2020) — PeopleForBikes is launching the Advocacy Academy, an extensive online toolkit of educational resources to help city leaders, local advocates and other stakeholders improve bicycle networks and programs in their communities. “We’ve been working with cities and towns for years to build protected bike lanes,...

November 10, 2020

Black Diamond Equipment Expands Retail Footprint to Big Sky, Montana

SALT LAKE CITY, November 10, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, opens its doors to a new retail store in Big Sky, Montana. Black Diamond Equipment Big Sky will officially open this Thursday, November 12, from 9 a.m.- 8p.m. “Our retail...