Uncategorized
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August 4, 2020
National Park Trust Helps Protect Popular Scenic View on the Appalachian Trail in Virginia
Washington, D.C. (August 4, 2020) – On July 23, 2020, the National Park Trust transferred ownership of 239 acres of land in one of the most popular areas of the Appalachian National Scenic Trail (A.T.) near Troutville, Virginia to the National Park Service. In the fall of 2018, the Park...
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August 3, 2020
Hydro Flask Announces ITC Filing to Combat Counterfeiting
Bend, OR (August 3, 2020) –Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, announces its recent filing with the U.S. International Trade Commission (ITC) to combat widespread unlawful importation of counterfeit Hydro Flask products into the United States....
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July 29, 2020
Brown Folks Fishing Tackles Racism and Inequality in Fishing Industry with New Pledge
LOS ANGELES (July 29, 2020)— Brown Folks Fishing (BFF), an organization committed to building community and expanding access among Black, Indigenous, and People of Color (BIPOC) in fishing and its industry, has launched the Angling for All Pledge. The pledge seeks to dismantle systemic barriers to entry and participation at...
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July 28, 2020
Liv Cycling Introduces Brava Advanced Pro Series
NEWBURY PARK, Calif. (July 28, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, introduced the Brava Advanced Pro series, a performance-focused carbon cyclocross bike. Designed for champion-caliber racing, the Brava Advanced Pro is an agile race bike created to provide exceptional handling and maximize acceleration....
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July 22, 2020
Hiking Community to Celebrate Passage of the Great American Outdoors Act
Silver Spring, MD – In anticipation of the House of Representatives passage of the Great American Outdoors Act, American Hiking Society (AHS), provides these statements: Kate Van Waes, Executive Director, American Hiking Society: “Final passage of the Great American Outdoors Act is a major victory for the hiking community that will expand...
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July 21, 2020
Snowsports Industries America Unveils Focus On In-Depth Educational Platform
Park City, Utah (July 21, 2020) - Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery during COVID-19 and long-term success well into the future. The winter outdoor industry finds itself in...
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July 21, 2020
Geartrade is UnNew and Improved
Salt Lake City, UT (July 21, 2020) - Among the outdoor industry there exists a fundamental irony: Outdoor enthusiasts buy gear to enhance their outdoor experiences, yet increasingly the impacts of our consumer behavior actually degrade the environment we claim to care so much about. What to do? Geartrade–the outdoor...
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July 20, 2020
Outerbike Cancels Remaining 2020 Events; Announces New Website Page Connecting Riders with Exhibiting Bike Brands
MOAB, Utah (July 20, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announces an exciting new feature to the Outerbike website launching later this year, that will still help riders find their perfect bike, even when they can’t do it ...
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July 20, 2020
Bank of the West Launches the 1% for the Planet Account
SAN FRANCISCO, CA (July 20, 2020) - Bank of the West, a subsidiary of BNP Paribas, today announced it has teamed up with 1% for the Planet to launch its first checking account designed for climate action. Bank of the West will donate 1% of net revenues generated from the...
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July 14, 2020
Snowsports Industries America Engages Winter Outdoor Industry In Conversation on Inclusion And Diversity
Park City, Utah (July 14, 2020) - One of the first steps in follow up to its commitment to inclusion that was announced at the OR+SS Tradeshow in January 2020, Snowsports Industries America (SIA) today launched its four-part Town Hall series of conversations on inclusion. Hosted by celebrated television commentator...
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July 7, 2020
Snowsports Industries America (SIA) Names Brian Stephenson Director of Snowbound Festival
Park City, Utah (July 7, 2020) - Snowsports Industries America (SIA) announced today that it has named Brian Stephenson as the Director of Snowbound Festival, placing a veteran leader with extensive experience in large-scale consumer events and digital engagement in charge of the nation’s leading winter outdoor consumer festivals. Stephenson...
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July 7, 2020
International Parkour Federation (IPF) Reaffirms Full Independence
Indiana, USA. IPF, the international governing body and the sole competent authority for Parkour and Freerunning, reaffirmed today its status as a fully independent sport. Representatives from more than 50 countries and 5 continents attended the 2020 International Congress via Zoom. IPF’s status as a wholly independent and self-governed international...
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July 7, 2020
Junipers Brings Functional, Quick-Dry Bikini to Life for Adventurous Women
CARNELIAN BAY, Calif. (July 7, 2020) - Junipers, the first do-it-all hybrid bikini made of quick-drying, recycled, eco-friendly fabric, has launched a Kickstarter with the goal of raising funds to manufacture its first production run. Designed for adventurous women who want a technical swimsuit with a classic silhouette that stays...
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July 1, 2020
PrimaLoft, Inc. and Fiberpartner Announce New Global License Agreement
LATHAM, N.Y. (July 1, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced a new partnership agreement with Fiberpartner, a global supplier of stapled fibers, technical yarns and plastics. This new licensing agreement allows for Fiberpartner to develop the use of Primaloft’s groundbreaking PrimaLoft® Bio™ technology in...
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July 1, 2020
AquaTech Collaborates with Hasselblad To Create Underwater Solution for X1D II 50C
HUNTINGTON BEACH, Calif. - July 1, 2020 - AquaTech Imaging Solutions, a global leader in photographic accessories, is proud to announce the release of its new REFLEX Water Housing for the Hasselblad X1D II 50C, a culmination of 20 years of design and field testing by the AquaTech Team. As...
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June 30, 2020
Aprch Wellness Beverages Signs Travis Yamada to Brand Ambassador Family
Portland, Ore. (June 30, 2020) - Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, introduces their newest brand ambassador, board shaper Travis Yamada. “We are excited to add Travis to our ambassador family and showcase his passion for creating one-of-a-kind boards in our latest Human Element...
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June 30, 2020
Global Leader in Backpacks, Deuter Redesigns Franchise Products for Day Hikes, Backpacking, Mountain Biking for Summer 2021
LONGMONT, Colo. (June 30, 2020) – Today, Deuter—the global leader in backpacks and outdoor equipment—announces the launch of its new collection for Spring 2021, delivering the comfort, durability and function that its products are known for with redesigned, modern aesthetics. The assortment includes a top-down redesign for the popular AC...
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June 29, 2020
Swix Launches Line of Next Generation Race Wax
HAVERHILL, M.A.: Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line system, available in stores this fall, delivers the highest performance non-fluorinated wax on the market...
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June 29, 2020
Merrell Presents: We Hike to Heal
ROCKFORD, Mich. (June 29, 2020) — “We Hike to Heal” follows Kenya and Michelle Jackson-Saulters, who found each other and combined their passions to create Outdoor Journal Tour. Through a series of events called We Hike to Heal, their goal is to empower women through journaling, meditation and spending time in...
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June 29, 2020
Backcountry Access Announces Software Update For Tracker2 Transceivers
BOULDER, CO (June 29, 2020) – Backcountry Access, Inc. (BCA) has announced a software update specifically and exclusively for its Tracker2 avalanche transceivers. The company recommends that all Tracker2 owners take advantage of this update. This software update improves functionality during power-saving mode. After 12 hours without user input, Tracker2...
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June 16, 2020
Liv Cycling Debuts “Liv Committed” Global Brand Campaign
NEWBURY PARK, Calif. (June 16, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv Committed campaign highlights the ways Liv is dedicated to women in all cycling disciplines and...
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June 16, 2020
Arkansas Outdoor Apparel Startup LIVSN Gains Momentum with Media, Sales, and Retail
FAYETTEVILLE, Ark. - June 16, 2020 - LIVSN Designs, maker of versatile outdoor apparel designed to last longer, is proud to announce strong customer and media feedback, growing retail traction, and new plans for sustainability and products. LIVSN was founded in 2018 in Fayetteville, Arkansas and graduated with the 2019...
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June 15, 2020
Royal Robbins Announces Partnership with Adventure Leader, MT Sobek
SAN FRANCISCO, Calif. (June 15, 2020) – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel. Innovators in...
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June 15, 2020
Rumpl Launches The NASA Collection
PORTLAND, Ore. (June 15, 2020)– Today, Rumpl, the category leader in technical blankets, announces the launch of an exclusive capsule collection of NASA products. The limited-edition line of insulated blankets and ponchos are available in honor of the 50th anniversary of the safe landing of the Apollo 13 Lunar Module, one...
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June 10, 2020
How Bikeable is Your City? PeopleForBikes Releases Third Annual City Ratings
BOULDER, COLO. (June 10, 2020) — PeopleForBikes has released its third annual ratings of the best cities for bicycling in the U.S. The PeopleForBikes City Ratings program is a data-driven analysis that evaluates more than 550 cities and communities and shows city leaders how they can invest to make bicycling...