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December 13, 2018
Fisher + Baker drives menswear sales through female consumers
MINNEAPOLIS – On Thursday December 6, Fisher + Baker, a fast-growing premium menswear brand, hosted over 80 female shoppers at its Minneapolis studio for a Sip and Shop event. The event was the brand’s first initiative that focused on female consumers to help drive its menswear sales. “Women are powerful consumers...
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December 13, 2018
U.S. OCR National Championships Highlights
CASTAIC LAKE, CA: With sunshine and cool temperatures, elite obstacle course race (OCR) competitors from across the United States ran through Castaic Lake State Recreation Area, CA on Sunday, crowning the USAOCR National Champions and selections for Team USA. Evelyne Ruiz (Ontario, CA) won the elite women’s division in a...
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December 13, 2018
Native Eyewear Refines 2018-2019 Goggle Collection
BOULDER, Colo. (December 13, 2018) — Native Eyewear has expanded its 2018-2019 goggle collection to include new colorways and lens options to complement its existing goggle portfolio. The brand reentered the goggle space in 2016-2017 season and has since introduced several leading technologies, including a photochromic lens that reacts to...
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December 12, 2018
Mountainsmith Creates Groundbreaking Fastpack with Adventure Athlete The Real Hiking Viking
Golden, CO—Dec. 12, 2018— Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has created the ultimate thru-hiking pack co-designed with elite long distance hiker, The Real Hiking Viking aka, Thomas Gathman. Mountainsmith and Gathman drew inspiration from the ultra running, backpacking, and the fastpacking worlds to create the Zerk 40....
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December 12, 2018
Therm-a-Rest’s Senior Product Developer Jim Marson Retires After 31 Years
SEATTLE, Wash. (Dec. 12, 2018) – Seattle-based Therm-a-Rest®, the industry leader in premium outdoor camp comfort, announces the retirement of its Senior Product Developer, Jim Marson, at the end of the year. After more than three decades with Therm-a-Rest’s product development team, Marson’s career and achievements make him a Cascade...
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December 12, 2018
Mountain Khakis® Introduces New Women’s Apparel for Fall/Winter 2019
JACKSON HOLE, WY – Mountain Khakis®, the leading premium outdoor apparel outfitter for men and women, introduces new women’s apparel for Fall/Winter 2019, where fit, function and style are the focus. With new silhouettes in both tops and bottoms, the new Women’s key styles speak to those who spend time both...
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December 11, 2018
Osprey Welcomes Brian Mecham as Senior Director of Sales
Cortez, CO – December 11, 2018 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce the hiring of Brian Mecham as Senior Director of Sales. Mecham will manage the sales, marketing and service strategies of Osprey’s domestic wholesale business. “We are thrilled to have...
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December 11, 2018
Stio to Open Mountain Studio Retail Store in Park City, Utah
JACKSON, Wyo. (Dec. 11, 2018) - Stio, the mountain lifestyle brand based in Jackson Hole, Wyoming, has announced the opening of its next Mountain Studio retail store in Park City, Utah. The brand has leased a historic Main Street building and plans to open in mid-February. “We are really excited...
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December 10, 2018
Kitsbow To Release Latest Film in 36 Hours Series: “Not Quite Out of the Woods”
PETALUMA, Calif. (Dec. 10, 2018) — After launching the first-ever 36 Hours in Kitsbow film series, a program giving anyone the chance to apply for a production stipend to showcase their favorite adventure, Kitsbow is honored to announce “Not Quite Out of the Woods.” Shot and edited by Emmy Award...
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December 7, 2018
PEARL iZUMi’s 2019 Sugar and Tour Road Shoes Now Available
LOUISVILLE, Colo. (Dec. 7, 2018) — PEARL iZUMi has transformed its road collection for 2019 with new styles, colors and patterns. With a refocus on sleek and effortless design, the new road collection—from head to toe— is like nothing PEARL iZUMi has ever created. PEARL iZUMi is proud to announce...