Stio Appoints Alex Brown as Vice President of Sales

September 7, 2022

JACKSON, Wyo. (September 7, 2022)/OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is pleased to announce the hiring of Alex Brown as the brand’s new vice president of sales. In this role, Brown will lead the strategy and development of Stio’s wholesale and corporate channels as it looks to expand the brand’s omni-channel offerings.

As a brand built primarily with a direct-to-consumer sales approach, Stio created this role to serve as a catalyst for tapping into new growth opportunities. With over 20 years of experience in the industry and a proven track record in driving sales, growth and brand awareness, Brown will be instrumental in shifting operational processes and driving cross functional strategies to facilitate a more balanced omni-channel business.

“While we’ve been participating in the wholesale channel with a select group of retailers for a number of years, we’ve built Stio on a predominantly direct-to-consumer platform,” says Noah Waterhouse, Stio president & COO. “We’ve long been big believers in the quality of our industry’s retailers and the question of acceleration has been one of when, not if. Bringing Alex on board to drive strategy and execution for long term, sustainable growth is indicative of our commitment to a more balanced, diverse sales and distribution model. He’s a proven, tenured sales leader and we’re thrilled to have him join the Stio family.”

Most recently, Brown served as the vice president of sales at Merrell where he led a team of 60 sales professionals across each of the brand’s wholesale channels. Prior to that role, Brown worked as the senior sales director at The North Face where he served as the sales lead for the brand’s lifestyle channel.

For more information on Stio, please visit www.stio.com.

For media inquiries, please contact Sarah Niklas at sniklas@stio.com.


About Stio

Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire balanced living in connection with nature. Time spent on trails, in rivers and on summits inspires their beautiful, functional outdoor apparel. Their progressive, premium products are designed to meet the demands of the epic and everyday moments of outdoor life and can be found at stio.com, in their catalogs and at the Stio Mountain Studio® retail stores in Jackson and Teton Village, Wyoming; Bend, Oregon; Boise, Idaho; Boulder, Colorado; Freeport, Maine; Park City, Utah; and coming soon to Boston, Massachusetts.