Stio Bolsters Product Design and Development Team with the Hiring of Two Industry Veterans

June 30, 2022

JACKSON, Wyo. (June 30, 2022)/OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, announced two key hires to its product team today. Margaret Eder will join the brand as product line director and Eryn Gregory as product design and development director. In these positions, Eder and Gregory will play crucial roles in scaling growth and revenue to continue delivering premium products for the brand.

Eder joins the team as product line director, an entirely new role designed to support the company’s growing product line and channel strategy. With nearly 20 years of experience in the industry, Eder brings a unique combination of disciplined analytics, market insight, consumer focus and creative vision that has delivered measurable results and built a competitive advantage for big name brands including Columbia Sportswear, Nike, Woolrich, Homeschool Outerwear and more. In her role at Stio, Eder will lead the brand in scaling growth and revenue through product strategy, channel diversification, assortment planning and merchandising.

Gregory joins Stio as the product design and development director. A seasoned veteran within the industry, Gregory perfectly bridges the gap between the creative process and the problem solving needed for product development and execution. A three-time recipient of the Malden Mills: Apex Award as well as ISPO’s Brandnew award for her design work, Gregory has been recognized for a multitude of achievements throughout her career, including the implementation of “Unified Fit” standards across all of Columbia Sportswear’s global markets. In her role, Gregory will continue building upon Stio’s premium product range, drive fit evolution for the brand’s apparel and outerwear line as well as deliver a modern mountain aesthetic through inspired design projects.

“We’re thrilled to attract and welcome these accomplished and inspiring women to our team,” said Kelly Hill Shuptrine, chief product officer at Stio. “Margaret and Eryn share a unique advantage in that they both have backgrounds in design, giving a holistic and aesthetically strong lens to the work of strategy and execution. The two also have experience working with both emerging and established brands, which is greatly beneficial for us at our current size and will help even more as we grow in the future.”

For more information on Stio, please visit www.stio.com.


About Stio

Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire balanced living in connection with nature. Time spent on trails, in rivers and on summits inspires their beautiful, functional outdoor apparel. Their progressive, premium products are designed to meet the demands of the epic and everyday moments of outdoor life and can be found at stio.com, in their catalogs and at the Stio Mountain Studio® retail stores in Jackson and Teton Village, Wyoming, Park City, Utah, Boulder, Colorado, Freeport, Maine and coming soon to Bend, Oregon and Boise, Idaho.