Superfeet Announces Chuck Sanson as New Director of Business Development

May 16, 2017

The most recognized brand in insoles and footwear comfort continues to invest in future with key executive hire

FERNDALE, Wash. (May 16, 2017) – Superfeet, leaders in custom fit insoles, comfort footwear, and the world’s first foot-scanning and footwear recommendation platform, is adding to its executive team, with Chuck Sanson appointed as Director of Business Development. Focusing on Superfeet’s new technologies, Sanson will create strategies and growth initiatives for the brand’s digital products, including the new custom 3D printed insoles.

Celebrating 40 years, the Superfeet brand and product offerings continue to expand along with its talent pool, with the recent announcement of five newly appointed executive team members in February. Sanson’s role as Director of Business Development will include seeking out new channels for Superfeet’s technology and custom products.

“Chuck is a key hire and investment in the future of Superfeet,” says Eric Hayes, Superfeet’s Chief Marketing Officer. “Chuck brings over 20 years of experience and industry knowledge in building strategic partnerships and expanding new markets to the Superfeet family.”

With a depth of experience in the specialty run category and the sporting goods and footwear industries, Sanson is well positioned to drive Superfeet’s innovations into new channels and reach new markets.  Prior to joining Superfeet, Sanson worked with Pearl Izumi USA for fifteen years, most recently as Director of Run.

For more information on Superfeet, please visit www.Superfeet.com.


Superfeet is the leader in innovative over-the counter insoles for the active lifestyle and outdoor industries. For over 40 years Superfeet has focused on bringing innovative products to the market by seeking new solutions to everyday problems. Today, Superfeet has enabled countless people across the globe to experience a life of new possibilities by changing the way their footwear fits and functions. As a 100% employee owned company, Superfeet is dedicated to improving lives, giving 1% of profits and employee time to organizations that help people get back on their feet. For more information, visit: www.superfeet.com.