Assortment of new fashion-forward styles in on-trend colors for both men and women
FERNDALE, Wash. (August 29, 2018) – Following several successful seasons, Superfeet footwear continues to bring head-turning styles to an industry that it’s turning inside out, literally. By building their shoes from the inside out and bringing the unmistakable shape and support crafted by 40+ years of experience, Superfeet begins each shoe with their premium insole and marries it with premium leathers, beautiful colors and on-trend silhouettes to complete the total comfort package. Versatile, waterproof styles that feel as good as they look, shaped for life on crisp fall days and brisk winter nights.
“The fall 2018 collection reflects the refinement we are creating across our footwear and insole products,” explains Eric Hayes, Chief Marketing Officer at Superfeet. “We continue to listen to consumer feedback and design a shoe that brings relief, comfort and support all day. We are creating a foot solution that embodies pain relief support and style all in one purchase.”
Superfeet creates an unmistakable shape and support with the help of a premium insole. The Lock-and-Key™ construction connects the dots between the insole and midsole creating the one-of-a-kind fit. The fall 2018 collection introduces more premium waterproof full grain leathers, new sock-like shapes and versatile styles that take you from day to night.
Bootie construction and next-level stretch for the complete package
In the women’s styles the new bootie construction gives the comfort of a sock but the function of premium footwear. The stretch inner boot wraps around the heel to create a more secure fit overall. This newly introduced bootie construction can be found in the women’s Newberry and Newberry Low, available now. Bringing an athletic twist to every day footwear, the women’s Lela features a new stretch knit cuff. With an added heel tab for a quick slip off, the stretch knit hugs the foot in place by keeping a more relaxed look and feel.
More premium full grain leathers with accented oil suede
Keeping on-trend for men’s styles, Superfeet has taken the next step in premium materials. Creating footwear loaded with comfort but styled for adventure, with updated waterproof full grain leather and accented oil suedes. As seen on the new men’s Elkhorn and Blake, this material blend allows the flexibility of outdoor life but the structure for indoor work. Now your Superfeet footwear can take you anywhere.
Designed for work and service
The new Fall 2018 line also includes a men’s and women’s service shoe. These all-black shoes feature waterproof leather, a slip resistant non-marking outsole and easy-to-clean leather uppers for long-lasting durability. Made for people who spend long days on their feet, these shoes deliver comfort that won’t quit in a classic silhouette.
Launching for fall 2018, Superfeet’s updated collection delivers premium support and shape with one-of-kind on-trend construction in time for the cooler temperatures. The fall 2018 collection is available now for purchase at Superfeet.com and at select retailers nationwide.
ABOUT SUPERFEET: For more than 40 years, Pacific Northwest-based Superfeet has been creating innovative products featuring the doctor-recommended Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief and performance. First introducing the supportive Superfeet shape in their wide variety of over-the-counter insoles, the company now makes full line of comfort-focused footwear with Superfeet shape inside. Today, through the latest advancements in 3D-printing technology, Superfeet is taking insoles and footwear from mass-produced products to personalized, made-for-you solutions. A 100% employee-owned company, Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit superfeet.com.