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Surf Industry Manufacturers Association Chooses Remedy Public Relations To Help With Media Outreach Prior To The Summer Olympics

July 12, 2021

ALISO VIEJO, Calif. (July 12, 2021): Surfing’s debut in the upcoming Summer Olympics is sure to be a highlight of the Tokyo event. The Surf Industry Manufacturers Association (SIMA) has selected Remedy Public Relations to help with media outreach and message development before surfing’s debut on the world’s stage in Tokyo this summer, along with other ongoing initiatives. Remedy PR was selected because of its expertise in helping surf and adjacent active-outdoor brands secure mainstream media attention, as well as its teams’ previous experience with snowboarding’s Olympic debut more than 20 years ago. Remedy PR’s efforts were integral in a recent Insider.com story appearing that featured SIMA and surfing’s 22-year journey to the upcoming Olympics.

Surfing was one of the five fastest-growing sports in the U.S. last year, with a massive 28% participation increase. With surfing’s popularity predicted to increase even further after its Olympic debut, Remedy PR will assist SIMA with proactive and reactive media and messaging needs to further amplify the voice of the surf industry during this historic period.

The Remedy PR team has a diverse range of brand partner experience, including decades of work in surfing, skateboarding, skiing, snowboarding, cycling, and footwear, along with expertise in consumer electronics, SaaS, finance, and healthcare.

About SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 29 years, SIMA’s Environmental Fund has raised more than $7 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Since 2004 the SIMA Humanitarian Fund has raised and donated more than $1.7 million to surf-related non-profit humanitarian organizations. For more information regarding SIMA, please visit www.sima.com.

About Remedy Public Relations

Remedy Public Relations is a collaboration of senior communications strategists, headquartered in San Diego, with associates across the country. Well-versed in the worlds of traditional media relations, influencer marketing, thought leadership, and social media, the Remedy team provides partners with unique communications solutions that adhere to a proven media-first perspective. More information on Remedy can be found online at RemedyPR.com.