Sweet Protection Named Official Helmet and Eyewear Sponsor for Jackson Hole Mountain Resort

December 14, 2021

Norwegian Industry Leaders Partner With Iconic North American Resort

(BOULDER, CO – DECEMBER 2021) /OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, goggles, and technical clothing announced today that it has been named the official helmet and eyewear partner for Jackson Hole Mountain Resort, the iconic Rocky Mountain resort that has served as a premier North American mountain destination for nearly 60 years.

The announcement marks the first such partnership with a North American resort for Sweet Protection, the multi-award-winning premium Norwegian outdoor brand which has long boasted deep roots in the mountain safety industry and a reputation as a leader in technical innovation. The multi-year partnership covers the fall/winter 2021-22 season and will run until October 2023.

Sweet Protection’s relationship with Jackson Hole Mountain Resort began in 2019 when it served as the presenting sponsor of the resort’s celebrated annual Kings & Queens of Corbett’s competition, when elite athletes from around the world attempt airborne tricks into the resort’s iconic couloir. Sweet Protection will serve as the event’s presenting sponsor again when Kings and Queens returns Feb. 11-18, 2022.

“I’m extremely happy to sign this partnership. The North American markets are important to us, and this partnership is part of a bigger plan for the future,” said Atle Enberget, Director of Sales and Marketing for Sweet Protection. “Jackson Hole is one of the greatest ski/snowboard resorts in the world, and the combination of ideal weather conditions and the resort’s incredible on-mountain staff gives us a tremendous opportunity to test the products we’ve been developing and perfecting for years. From Trysil, Norway to Jackson Hole, Wyoming, I’m excited to build on this partnership in the years to come.”

Founded in 1965 and located in Wyoming’s Teton Range of the Rocky Mountains, Jackson Hole Mountain Resort is widely considered one of the top mountain resorts in North America. It offers roughly 5,500 acres of combined inbounds and backcountry ski areas and is perhaps best known for its steep terrain and large continuous vertical drop of 4,139 feet.

“Innovation and protection are core to JHMR, Says Jess McMillan, Senior Events and Partnership Manager. “The new partnership with Sweet Protection represents both opportunities as we recognize the potential to collaborate on innovative protective products for staff, resort guests while offering solutions for future innovations at North America’s biggest mountain testing grounds.”

For more information about Sweet Protection, visit https://www.sweetprotection.com.

For more information on Jackson Hole Mountain Resort, visit https://www.jacksonhole.com/.

About Sweet Protection

Based out of the small village of Trysil, in the midst of the Norwegian wilderness and close to the mountains, the Sweet Protection crew has been developing helmets, protection gear and technical clothing since 2000. The multi-award winning team of designers, skilled technicians and the amazing team of riders have pushed the envelope of what’s possible with functional equipment.

About Jackson Hole Mountain Resort

Jackson Hole Mountain Resort (JHMR) located in Teton Village, Wyoming, is a values-led, family owned, iconic mountain destination with a purpose of enriching the lives of its guests, employees, and community through premium, authentic, and memorable big mountain experiences only found in the Tetons. Jackson Hole famously delivers the finest powder snow with 4,139 of continuous vertical feet of legendary terrain and 2,500 acres of the best beginner, intermediate and expert terrain. Neighboring celebrated Grand Teton and Yellowstone National Parks, and operating in the Bridger-Teton National Forest, makes Jackson Hole an exceptional and unique global destination. With an enduring commitment to the surrounding landscape, wildlife and authentic community character, Jackson Hole Mountain Resort strives to live by its values by reducing environmental impact and in doing so runs 100% of its operations on Green Power. jacksonhole.com Twitter @jhski |Instagram @jacksonhole #jacksonhole #jhdreaming

Media contacts – Meteorite PR | Eric Henderson | ehenderson@meteoritepr.com