Switchback strengthens growing team with addition of Joe Jackson, Amelia Arvesen, and Ryan Nettleton in marketing, editorial, and sales

June 1, 2026

PORTLAND, Maine (June 1, 2026) /OUTDOOR SPORTSWIRE/ – Switchback, the outdoor industry business and education gathering, is welcoming three prominent outdoor industry professionals to its growing team – Joe Jackson as Marketing Manager, Amelia Arvesen as editor of Trailheads, and Ryan Nettleton as Sales Manager.

The additions build on the team evolution that began last winter after outdoor industry veteran Sean Smith was named Switchback event director, and former director Christina Henderson was elevated to Vice President of Diversified’s Endurance Portfolio, which includes both Switchback and The Running Event.

The first event for the new team members will be Switchback Spring (June 16–18, 2026) in New Orleans, LA, with more than 230 brands exhibiting and a full day of education programming featuring leadership sessions, retailer-focused workshops, and industry conversation.

L to R: Jackson, Arvesen, Nettleton

Jackson brings more than 25 years of outdoor industry experience to the Marketing Manager role. He spent over a decade at Outside as the publication’s Gear Guy and previously held editorial roles at Paddler Magazine and Canoe & Kayak. Most recently, he served as an editor of Trailheads – Switchback’s content platform for the outdoor industry.

Arvesen’s editorial experience includes covering the outdoor industry since 2018 as an independent journalist based in Portland, OR. Her time in the outdoor sector includes editorial work at SNEWS, Outside Business Journal, Outside, Backpacker, Trails, and Field Mag. At Trailheads, Arvesen will focus on the people and forces shaping the evolution of brands, independent specialty retailers, and the outdoor community.

Nettleton’s sales experience includes more than two decades of event support, including seven years at Surf Expo as Category Manager. With Switchback, Nettleton will focus on growing and deepening the event’s brand and exhibitor relationships across both Switchback Spring and Switchback at The Running Event (TRE).

For more information on Switchback Spring, visit www.switchbackevent.com.

About Switchback

Switchback is the twice-a-year business and education gathering for the outdoor industry, owned and operated by Diversified, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. Held at optimal times for discovery and buying conversations, Switchback takes place each fall in conjunction with The Running Event (TRE) and each spring as a standalone event. Blending an accessible format with robust education, peer connection, and business meetings, Switchback serves as a dedicated gathering place for all sectors of the outdoor industry community. Upcoming dates include Switchback Spring (June 16–18, 2026; New Orleans, LA) and Switchback at TRE (Dec. 1–3, 2026; San Antonio, TX). To learn more, contact Michael Collin (michael@palemorning.com) or visit www.switchbackevent.com.