SylvanSport Expands Sales Channels with Backcountry Partnership

September 16, 2020

Partnership underscores SylvanSport’s commitment to prioritizing customer needs in a totally digital environment

Brevard, NC – September 16, 2020SylvanSport, the Brevard, NC-based maker of innovative and award-winning camping gear and trailers, including the GO™ camping trailer, is proud to announce its partnership with Backcountry. Working with the online specialty retailer of premium outdoor gear is part of SylvanSport’s ongoing effort to enhance digital experiences and maximize their channel mix as the COVID-19 pandemic continues to reshape the buying landscape.

For SylvanSport, Backcountry was a perfect partner to help them reach customers interested in this innovative product. “We know our customers and we want to meet them where they are,” says Joel Malefyt, Director of Digital Sales for SylvanSport. “Now more than ever it’s imperative to prioritize consumer needs by investing in the tools and experiences they need to feel confident shopping for SylvanSport products in a totally digital environment. Our channel partners, such as Backcountry, will help us better serve customers based on their unique needs.”

SylvanSport is committed to creating a channel mix capable of delivering a valued experience for consumers in multiple places. If you’re interested in carrying SylvanSport products, please contact Joel Malefyt at jmalefyt@sylvansport.com. If you would like more information on SylvanSport, please visit their website at www.sylvansport.com. For media inquiries, please reach out to Dan Arnett at dan@darbycommunications.com.

About SylvanSport

Tom Dempsey founded SylvanSport in 2004 in Brevard, NC, for one reason: to make outdoor adventure accessible. What started as an idea to merge the RV industry with the outdoor industry led to the next generation, lightweight pop-up camper. The company lives by the idea that creating local jobs and sourcing locally is their responsibility, which is why 80% of the GO and GO Easy is from within 70 miles of the Western North Carolina area. Visit sylvansport.com to learn more.