tenalach Names Asheville-Based Darby Communications for Public Relations
April 10, 2019
Agency to help spread the word about company dedicated to replacing screen time with green time
Winnipeg, Manitoba — April 10, 2019 — tenalach, the Canadian-based maker of high quality lawn games, has chosen Darby Communications as its public relations agency of record, effective immediately. Through the partnership, Darby Communications will work to amplify tenalach’s latest news and events, and to increase their media exposure within outdoor, active lifestyle, family, and mainstream media.
The word tenalach (pronounced TEN-uh-lock) is an ancient Gaelic word that refers to a connection with nature so deep that one can hear the Earth sing. tenalach was founded on the belief that we all need more of that connection, and that a truly fulfilling life is lived outside with friends and family. Their high-quality games are made to help bring people together and create lasting memories in the outdoors. tenalach’s durable designs were made to go with you anywhere—some even light up so the games can go on when the sun goes down.
“tenalach is more than a word–it is a calling,” says David Hadden, Vice President of Business Development for Reliance Products Ltd. “When we were looking for a partner to help spread the word, we knew that they had to share our passion for time spent playing outside with friends. Darby seemed the perfect choice.”
As part of their agreement, Darby Communications will spread laughter and fun via the sharing of tenalach’s unique and timeless games with media and influencers. Journalists at this year’s Summer Outdoor Retailer Trade Show can expect to unwind at the tenalach booth when product run throughs include mandatory skills testing on tenalach’s namesake games such as the Bean Bag Toss and Bocce.
“We’re excited to partner with a company dedicated to helping people hit the pause button,” says Coral Darby, founder of Darby Communications. “Like tenalach, we share a strong passion for the outdoors and believe firmly in their mission of helping people connect more with nature and each other.”
tenalach (pronounced TEN-uh-lock) is a collective of outdoor enthusiasts united in the mindset that time spent outside with friends and family is time well spent. tenalach believes that we are truly in our element when we disconnect from our devices and connect with each other. With a growing collection of timeless outdoor games, tenalach encourages people to find new ways to create stronger connections with nature and one another. tenalach is a division of Reliance Products based in Winnipeg, Manitoba.
About Darby Communications
An authority in public relations and digital marketing, Darby Communications is a boutique agency based in Asheville, NC, serving the outdoor, fitness, and wellness industries through impactful content creation, media placement and digital media management. The firm’s clients include 360 Adventure Collective, Astral, Aventura, Diamond Brand Gear, Ecōths, Feetures, Hyland’s, Industrial Revolution, Johnson Outdoors, LifeSaver, Sierra Designs, Tailwind Nutrition, tenalach, and WildWater. For more information, visit darbycommunications.com / @darbycomm