Teton Gravity Research To Open Pop-Up Retail Shop In Park City
May 17, 2023
TGR Expands to Utah Just In Time For Summer Season
Jackson, Wyo. (May 17, 2023) /OUTDOOR SPORTSWIRE/ – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, announced today that it will open a pop-up retail shop in the heart of Park City over Memorial Day Weekend, marking the company’s latest move to expand its retail footprint by opening doors to customers in Utah’s premier winter and summer destination town.
The pop-up shop will be located on Park City’s Lower Main Street (613 Main Street) and offer a variety of TGR’s acclaimed lifestyle apparel and optics, just in time for the town’s vibrant summer season to begin. In the fall shoulder season, TGR will close the pop-up shop and pivot to full construction mode. The pop-up will transform to a fully immersive action sports and brand lifestyle experience featuring a state-of-the-art theater to showcase TGR’s nearly 60 award-winning films, and it will also be available to host private gatherings and community events.
Park City has been on TGR’s radar for years thanks to the town’s collective passion for the outdoors and its world-renowned Winter Olympics legacy, after it played host to the skiing events during the Salt Lake City Winter Games in 2002. The Park City pop-up shop is the sixth brick and mortar retail location for TGR and follows on the success of other popular outdoor destinations including Breckenridge, Colo., Bozeman, Mont., and Jackson Hole, Wyo. TGR also anticipates the grand opening of a flagship retail store on Boulder’s renowned Pearl Street this summer.
“We see this as such an Incredible opportunity to bring an authentic global brand like TGR to Park City,” said TGR co-founders Steve Jones and Todd Jones. “TGR puts athletes front and center, from seasoned big-mountain shredders to aspiring groms. We’re thrilled to share our action sport, youth-focused mission with Utahns.”
TGR endeavors to create a community connection with its new pop-up shop and on the ground team. By partnering with the Park City community as well as Utah nonprofit organizations focused on outdoor, snow, and youth sports development, TGR sees itself as integral to creating fundraising and capacity-building opportunities. TGR will also hire locally to staff the shop and contribute to the local economy during the winter and summer seasons.
“TGR believes in building a strong community. It’s a part of our ethos and mission,” said TGR Retail Director Devin Gillette, a Park City native. “We can’t wait to meet and work with Park City and Utah organizations to bring the stoke and inspire getting after it in the outdoors.”
Starting Memorial Day Weekend, Park City Pop-Up will be open daily, 10:00 AM to 8:00 PM. To learn more about TGR, visit TetonGravity.com.
About Teton Gravity Research
Teton Gravity Research (TGR) is regarded as one of the world’s premier outdoor action, adventure, and lifestyle brands. TGR is known for original and branded content, lifestyle apparel and optics, and worldwide events. TGR’s best-in-class storytelling has captivated audiences for 27 years. With 50+ award-winning films, numerous television series, and national commercial spots, TGR delivers a global, multi-channel footprint. Teton Gravity Research is one of the fastest-growing outdoor media and lifestyle brands with a thriving millennial audience, award-winning multimedia film projects, a rapidly growing experiential platform, and unprecedented viral content. TGR is a proud member of the Surfrider Foundation, 1% For The Planet, BICEP, IMBA, and Protect Our Winters. For more information on TGR, visit TetonGravity.com.
Meteorite PR | Eric Henderson | ehenderson@MeteoritePR.com | 307.690.2984