The Channel Mastery Podcast Announces Partnership with SNEWS

January 21, 2020

Durango, Colo. (January 21, 2020) — The Channel Mastery Podcast announces that SNEWS will be the co-presenting sponsor, along with Verde Brand Communications, for specific monthly episodes created just for specialty business and brand leaders in the active outdoor lifestyle industries.

“I’ve been a big fan of Channel Mastery since its inception and I’m thrilled to work with Kristin to custom tailor content that will resonate with our readers,” says Kristin Hostetter, editor-in-chief of SNEWS and The Voice. “We’ll be diving into some of our industry’s most pressing topics, unpacking them, and bringing to them a new level of analysis and opinion in this medium.”

The Channel Mastery podcast was launched in 2017. It’s a weekly show delivering  best-in-class tools, strategies, and tactics tailored for specialty business leaders as they work to modernize and evolve their organizations to be remarkable to today’s connected shoppers.

Episode #116 kicked off the new partnership, and featured Kiri Masters (transcript & show notes), the founder of Bobsled Marketing and The Marketplace Institute. She also is a Forbes contributor. Bobsled is a firm that helps brands manage the Amazon marketplace. During this 35-minute conversation, which dovetails with the cover package of the Fall/Winter 2020 issue of The Voice, Carpenter and Masters cover some key Amazon topics including its new  live video marketing opportunity as well as  ongoing changes to how Amazon is working with brands.

“We’re absolutely honored to create targeted shows just for the SNEWS audience, and we believe the mission of the Channel Mastery podcast is well aligned for the specialty business leaders who subscribe to SNEWS,” said Kristin Carpenter, founder and host of the Channel Mastery Podcast and founder and CEO of Verde Brand Communications.

This week’s episode features an interview with Sutton Bacon and Darren Bush, founders of The Big Gear Show. Episode #117 is now available on iTunes, Stitcher, Google Play and at www.channelmastery.com.

About Channel Mastery
Channel Mastery is a podcast from Verde Brand Communications designed to teach and support specialty business leaders to continually modernize and evolve their organizations to connect, serve, and sell to today’s connected shoppers. Every week, the Channel Mastery podcast delivers best-in-class tools, strategies, and tactics for multichannel mastery straight from the experts to your earbuds. Listen and subscribe today! channelmastery.com/

SNEWS is the leading media resource for brands in the outdoor industry. Serving retailers, manufacturers and friends of the outdoor lifestyle, the editors of SNEWS lead the conversation regarding trends, opportunities and challenges that impact brands in the outdoor industry. SNEWS connects with the industry via SNEWSnet.com and all social channels, including LinkedIn. SNEWS also publishes the print publication The Voice, which features longer-form journalism dedicated to informing and inspiring relevant and timely conversation within the industry. snewsnet.com/