The Coleman Company and Outbound Collective Partner to Reach Underrepresented Communities and Get Everyone Outside
August 6, 2021
Atlanta and San Francisco – August 6, 2021 – Today, outdoor gear maker The Coleman Company, Inc., and the Outbound Collective, a community-driven outdoor media platform, announced a partnership of aligned purposes to empower people to get outside and make the outdoors more welcoming and inclusive. The collaboration will further help Coleman showcase and celebrate stories of people, passions and purpose in the outdoor community.
“Much like our consumers, Coleman is on a journey of discovery,” said Jim Pisani, CEO of Newell Brands Outdoor & Recreation Division. “The Outbound Collective is a natural fit for us with shared values anchored in hope and inclusivity. We believe that when people connect in the outdoors, ANYTHING is possible. We also believe that the outside is a place for EVERYONE. The outside is calling all of us. This partnership is a great example of our willingness to answer the call—to reimagine a better tomorrow for everyone.”
The collaboration will help both companies live up to their ideals. One example of this is how Coleman will support Outbound Collective’s Writers Residency for Underrepresented Storytellers. By supporting diverse, representative storytelling, the Outbound is increasing the percentage of published content from historically excluded members of the outdoor community. In partnership with Coleman as well as other partners, it is awarding three writers from underrepresented communities a $4,000 cash stipend and $2,000+ in gear. To learn more, interested applicants can visit this link.
“Coleman® is a classic outdoor brand that is exploring what it means to get outside, connecting with local communities and working towards a better tomorrow for everyone,” said Brian Heifferon, CEO and co-founder of the Outbound Collective. “Our partnership with Coleman will help them explore these themes and tell these important stories from underrepresented storytellers.”
Bill Kirchner, Senior Vice President and General Manager of Coleman, added, “As a brand that is an anchor in the outdoor industry with over 120 years of experience, we are dedicated to honoring our past as we reimagine a better tomorrow, understanding that every decision we make is an opportunity to leave the outside better than we found it.”
Built from 120 years of experience, The Coleman Company, Inc. inspires connections between people and the outside, and our gear is everywhere you are: on the trail, by the lake, at the campsite—and these days, even in your backyard. Coleman believes that time spent outside reconnects people with each other and with the planet, paving the path for a better tomorrow—for everyone. The Outside is Calling. Answer it. For more, visit coleman.com and follow them on Instagram.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid®, Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Contigo®, First Alert®, Mapa®, Spontex® and Yankee Candle®. Newell Brands is building beloved #1 and #2 brands that brighten homes and lives every day and create moments of joy, build confidence and provide peace of mind.
ABOUT OUTBOUND COLLECTIVE
Launched in 2012, the Outbound Collective is building a better, more inclusive home for the modern outdoors. It is a website, iOS, and Android app dedicated to helping travelers find the best local adventures and lodging options around the globe. The Outbound Collective helps its 15 million users and over 800,000 social media followers find the best spots to hike, camp, chill and more—all with a simple interface, incredible photography, inspirational destination guides, how-to’s and stories. To learn more, visit theoutbound.com and follow them on Instagram, Facebook, Pinterest and Twitter.